Key Observations

Questionnaire focused on
understanding local requirements
and retail habits of consumers
Local habits formed a smaller part of
questionnaire

Key Observations- Siholi

Village

Known brands such as Lux etc. available

Local water conditions are a challenge
Shop open for 12 hours 7:00am to 7:00pm
Sugar- Highest selling item (nearly 10-15kgs stocked)
Only cash, no credit facility from wholesalers
Lifebuoy has particular brand pull
Nearly 100 Customers per day
Credit- 1-2 month given to customers
Nearly 50% of population goes to Malanpur (about 15
Km from villages)
Village shop had cement structures, storage issues
present

Village Kheriya Keshar

Shop started in 2007-08
Power (10 hrs per day, 4hrs in day, 6 hrs at night)
Shop started with beedi products, expanded to other
items thereafter
Local Doctor soap is preferred due to the water
conditions
No promotions/discounts/brochures
2-3 suppliers coming everyday
Daily Income- Rs. 100-150
10-20 customers per day
Customers do not check expiry date when purchasing

Village Dangg Guthina

Shop Owner- Mr. Harvansh Pal

8 People in household ( 1 involved in agriculture)
Initial investment of Rs. 6000
Rs. 150-200 sales per day
Loan Facility is not easily available
Highest population among all the villages visited- 841
On physical survey, looked more developed as well despite
being more interior
Village retail shop had electronic scales
Counterfeit products such as Magic Noodles present in this
village
Stationery items available in abundance, located in front of
shop