When

analyzing Las Vegas Sands, I used a number of categories to

support my final recommendation. The categories I included were firm

performance, analysis, strategy, international operations and finally
ownership. When looking into firm performance the first thing you
have to understand is that the gambling industry revenue is down 26%
since 2014. That being said the market has shown promise as of late
jumping from $2.15 billion in September to $2.51 billion in October. Las
Vegas Sands is currently the 363rd best public company according to
Forbes. They did 14.58 billion in sales for 2014, and continue to
dominate their competitors despite the overall gambling industry
revenue losses. When I used the PESTEL and VRINE analysis are really
discovered how important Southeast Asia is to the company. Southeast
Asia is the most developed region in Asia in terms of financial and
transportation infrastructure. So in terms of international strategy Las
Vegas Sands currently is focusing on that area particularly Singapore,
where they have positioned one of there integrated resorts, Marina Bay
Sands. The company is now again working with the Singapore
Government to complete an additional Exclusive Contract giving them
two more operating licenses in Singapore. In the US, the company is
focusing on building more tourist shops in their integrated resorts, to

rival competition on the already super competitive Las Vegas strip. In

terms of ownership the companys CEO and Chairman is Sheldon G.
Adelson. He earns 12 million a year and was the companys founder.
The board of directors was made up of 11 individuals but was not very
diverse, only having one woman. In terms of Corporate Governance the
company received pillar scores of Audit: 2; Board: 9; Shareholder
Rights: 7; and Compensation: 10. Overall I would recommend in
investing in this company. Despite the overall gambling revenue being
down, the market is bouncing back and this is the perfect time to get
back in and Las Vegas Sands is the company to do it with.