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Jami Kelly
Annotated Bibliography Citations
Professor Jim Beatty
English 1010
I chose to write about blood diamonds because I feel as if people have forgotten
how awful the circumstances are to acquire such a silly mineral. To this very day there is no way
to know whether a diamond that you receive is not entangled with suffering. Miners work long
hours and when they discover a diamond they are minimally compensated. While they may be
compensated, the working conditions, the way they are so brutally treated, and having no other
way to earn a source of income, is pain staking.
The world seems blinded by the fact that the kimberley process has so many loopholes
and the whole process is really just scam. The advertising and the hype of diamonds has all been
brainwashed into the system while everyone forgets that this mineral is in fact, just a mineral.
Though somehow we have forgotten that along the way, and we have turned our cheek to basic
human rights. No one seems to really care that the people extracting these minerals have no other
choice then to make a living this way.
Dailymail.com (2015) Torture, beatings and murder: Inside the new brutal 'blood diamonds'
scandal fueled by pure greed in Africa's mines
Retrieved from:
http://www.dailymail.co.uk/news/article-3040370/Torture-beatings-murder-Inside-newbrutal-blood-diamonds-scandal-fuelled-pure-greed-Africa-s-mines.html#ixzz3rcjOUOGx
Angola has the biggest army in Africa and the Senior member of the army denies that the
soldiers have the miners pay to be free or to not be beaten. In Angola the people have no control

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over the land and there is really no other way for the citizens to make money. So they are forced
to work in a country that is a huge contributor to blood diamonds. They choose to work for the
mines and then they are forced to pay the soldiers to not be beaten or dehumanized by brutal and
torturous acts. When they are paid it is hardly anything and they give most of it to the soldiers to
protect themselves and their families. The miners also will get paid and give it right back to the
soldiers to free their friends or to save their friends from a beating. The miners are living on less
than three dollars a day and most of them have families.
I can use this information to argue that most people around the world are numb to the fact
that this is going on in countries that are big producers of diamonds. I can use this information to
make the argument that the price of the diamonds that are sold in America do not reflect the
prices that are being paid to the workers extracting the mineral. I can argue that the wealth in
America is incomparable to the wealth in Angola and most Americans would not know what it
would be like to live on three dollars a day or to have no other way to make money but to work
in mines where they are controlled by the military and you have to pay to work there and have
to pay to not be beaten.
Falls, S. (2011) Picturing Blood Diamonds
Critical Arts Projects & Unisa Press 25 (3) 441-466
10.1080/02560046.2011.615144
Diamonds are just bits of carbon compressed. When first found they are not as dazzling as the
T.V. makes them out to be. Diamonds must be cut and polished for the mineral to glisten and
catch the eye of millions. Advertising makes it seem as if diamonds are a rarity. Yet, over 500
tons have been extracted out of Africa alone, one third of them since the 1990s.

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I can use this information to support my argument on how advertising is a scam and is
just a way to brainwash people into believing something is important when it is not. I can
emphasis the fact that the DeBeers company was so successful in making people thinking that
diamonds are rare that every person considering getting hitched will save their last dime for
something that is not rare and that has never had symbolism until the advertising campaign
presented by DeBeers.
Baker, A. Kaband, C. Kalombo F. (2015) Dirty Diamonds
Time Volume 186 Issue 9/10 P. 62-69
109159583
In 2014 the diamond industry made 81.4 billion dollars. There are a total of 10 million
people worldwide employed in the industry. The Kimberley process came about when the public
became more and more aware of the brutality behind the diamond industry. The worlds biggest
producers and distributors met in Kimberley South Africa in 2000 to come up with a plan to calm
the public because the threat of boycotting the industry was becoming a concern. By 2003 a
meeting of 52 countries as well as international advocacy groups created a system of diamond
passports that would be issued from every country origin and this diamond passport must
accompany every shipment of diamonds. The Kimberley process was a step towards trying to
end conflict diamonds but the process was not sound proof whatsoever and there are way too
many loop holes within the system. An estimate of about twenty five percent of diamods were
traded illegally before the 2003 Kimberley process. After the Kimberley process in 2003 an
estimate of five to ten percent are traded illegal. But you see these estimated illegal trade
numbers are hiding a secret. Unfair labor practices and human rights-abuse are not disqualified
under the Kimberley process. Conflict diamonds are defined as a gemstone that is sold to fund

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rebel movements attempting to overthrow the state and, only that. In 2008 the Zimbabwean army
decided to seize a major diamond mine in the eastern part of Zimbabwe. The army killed 200
miners. Overtaking this major mine was not considered a breech in the Kimberley process
protocols, even though, thousands may be killed, raped, injured, and enslaved, because there are
no rebels involved, it is not considered a conflict diamond.
I can use this information to provide proof that the Kimberley process was more of a
process to calm the consumers and make them feel better about buying diamonds. They may
have made it more difficult for rebel groups to get the certification for their diamonds but it is so
easy to smuggle diamonds that this process has so many loop holes, there is really may not be
any difficulties at all for the rebels. It also helps support my argument with every diamond you
purchase there is technically no way of knowing where it came from or how much pain and
suffering it caused.
Nyota, S. Sibanda, F. (2012) Digging for Diamonds, Wielding New Words: A Linguistic
Perspective on Zimbabwe's Blood Diamonds.
The Editorial Board of the Journal of Southern African Studies 38 (1) 130-144
10.1080/03057070.2012.656436
Despite global efforts to curb the sale and distribution of blood diamonds through the
Kimberly process and other measures vast loopholes and vague terminology of the definition of
conflict diamonds hinder this effort. This article highlights the average life of a diamond miner
and the impoverished life from the people living on less than three dollars a day to produce such
a mineral.
I can use this information to continue to support the information I have already acquired
that the miners are being treated poorly and they are not receiving what they should for such

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hard working days. That the miners deserve to be compensated for their work because there is
enough money to go around but greed has people keeping the money for themselves.
Zoeller, T. (2006) The Heartless Stone, a Journey through the World of Diamonds, Deceit, and
Desire.
New York St. Martins Press
The highly successful mining company DeBeers marketing scheme in 1938 had every
American chomping at the bit to buy a diamond to give to the person they dreamed of marrying.
DeBeers was so successful at marketing the rocks that cultures around the world starting
developing ways to incorporate the diamond into their culture. Joseph Ngozo from Bangui
Africa says this They have no role in the tradition of our society, we mine for them only
because it could make us some money. We want to work hard, the American dream. And
diamonds are the price of admission to what we think we want.(6) The chapter further explains
how villages now have created this mysticism that if they pray to certain areas that it will
produce diamonds and they will be able to feed their families. Each miner prayers for the day
that they discover a big diamond and then they will be able to feed their family a little bit more
than usual.
I can use this information to support the fact that the DeBeers company has altered and
changed cultures for the worse. This information will provide my argument proof, that if you
have enough money and enough people backing your advertising campaign you can change the
lives of people all around you. This will help support my argument that advertising can root a lot
of evil and blind the innocent into thinking that what they are buying is not effecting the lives of
other innocent people. Advertising can change a culture within a heart beat if the advertising

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campaigns are precise and awing enough to reach the heart of the people and they will adapt
their culture accordingly.

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