Website

Development
Proposal

CONTENTS
Site Aesthe)cs
Design/tone/colours
Naviga<on
Categories


Imagery
Homepage Hero images
Category page images
Product images
Marke)ng/social media
Social media
Promo<ons
Content Marke<ng

SITE AESTHETICS Design/Colour

The Nissan brand projects an adventurous, exci<ng and innova<ve image. Whilst we do have a strong and exci<ng product range, our
current web plaKorm does liLle to promote Nissans brand iden<ty and fails to showcase our product oering eec<vely.
Nissans tagline is Innova<on that Excites but nothing about our web store is exci<ng or innova<ve.

Not very exci<ng

or inspiring
A lot of grey/dark
colours
No eye catching
imagery looks
sparse.
List of categories
is larger in length
than the main
imagery doesnt
look balanced.
Repe<<on of
latest Addi<ons

SITE AESTHETICS Brand Image

SITE AESTHETICS Brand Image

hLp://www.nissan.co.uk/GB/en/experience-nissan/future-today/new-x-trail-adventure.html

SITE AESTHETICS Design/Colour

Comparison with Nissan website homepage.

Much lighter and

more colourful
Imagery conveys
the brands
strapline of
Innova<on that
Excites.
Well balanced
propor<ons
Horizontal lis<ng
of categories

SITE AESTHETICS Design/Colour

Comparison with BMW merchandise homepage.

The overall tone of this BMW website matches

BMWs, sleek, sophis<cated and sporty image.

hLp://www.shopbmwusa.com/

SITE AESTHETICS Naviga<on/categories

Use Icons for GT-R

NISMO categories
etc rather than
just
Text?

Reduce number of
Categories
List horizontally across the
Page

Introduce
Adventure innova<on and
excitement categories and
drop the relevant
products in

Remove
marquee of
Items-it looks
dated and
Unnecessary would
free up room for
larger hero images or
sec<on of text
content relevant to
each category.

Current format results in
product fa<gue

SITE AESTHETICS Naviga<on/categories

Given the large number of categories

and sub categories it might be more
eec<ve to visually list the sub
categories the same way BMW have
done. This would work par<cularly
well for the Vehicle category which
has seven sub categories. It would
make the site easier to navigate and
would be visually more appealing
than the exis<ng drop down list
format.

SITE AESTHETICS Naviga<on/categories

Present categories Visually

Proposed new categories lose Sta<onery, Accessories and models

UEFA
GT-R
NISMO
GT-Academy
Le Mans
Nissan

Vehicle

Micra
Note
Qashqai
Juke
X-Trail
Pulsar
EV

Latest Addi)ons
Special Oers
Clothing

Any products specic to Nismo, UEFA

etc would appear in the
corresponding category only

Only Nissan branded items, no

branding rela<ng to specic vehicles

Maybe rename the Vehicle category

The categorisa<on would remain the
same but we would adopt a visual
BMW style approach to the
subcategory lis<ngs.

IMAGERY Hero Images

Currently hero images consist of 3 products photographed on a white background, there is no context and the format repeats the
layout of the products listed which results in product fa<gue.

Hero images are the main opportunity to showcase the products and grab the customers aLen<on.
A themed based approach such as sport, travel, adventure would allow us to eec<vely showcase these products, presen<ng the
customer with prac<cal scenarios in which they can be used whilst reec<ng the Nissan brand image.

A more visually exci<ng homepage would also reduce the bounce rate.

IMAGERY Hero Images compe<tor examples

IMAGERY Hero Images compe<tor examples

IMAGERY Hero Images compe<tor examples

IMAGERY Hero Images (Sports Performance)

A sports themed
image would
make reference to
Nissans strong
links to Team GB
and UEFA
Champions league
whilst allowing us
to feature many
products in a
single image.

IMAGERY Hero Images (Sports Performance)

Depending on the <me of year we could

change this image to suit the main
spor<ng event. e.g. the Tennis season in
May/June/July
Inuen)al Spor)ng Events.

Wimbledon
Olympics
World Athle<c championships
UEFA
World Cup

IMAGERY Hero Images (Travel)

For when the road is long

A dashboard image would allow us to feature a
number of products in a seing where they
would be very usefulon the road/travelling.
We could photoshop in a mountain road or
similar tying in with Nissans adventurous image
and add a tagline e.g. For when the road is
long

For when the road is long

IMAGERY Hero Images (Travel/

Lifestyle)

A general Lifestyle image that would allow us to

feature a lot of products and clothing in one
image, composi<on and products could be
changed to reect season/<me of year.

IMAGERY Hero Images (Model Cars)

Photograph model cars on road surface
from low perspec<ve. Lanyards could be
used to create a track, similar to how BMW
have used the hosepipe

IMAGERY Category Images

Although it would be great to take more of a Google site type approach to category images the large number of
categories and the frequency of the product range being refreshed would mean that ensuring these images were high
quality, and up to date would be too <me consuming and simply not feasible. The current approach however looks very
dull ; there appears to have been no thought gone into this image to make it look remotely visually exci<ng or en<cing.

IMAGERY Category Image Solu<ons

There are several dierent approaches we could take to improve the category imagery taking into account the following limita<on.

Frequency or product refresh
Time to produce images for a large number of categories
The best approach may be to use a combina<on of op<ons applying dierent op<ons for dierent types of category groups.

Op)on 1

Replace images for certain categories such as the Vehicle category with text like the below e.g the X-Trail
category which are used on the Nissan website or we use the actually imagery used to adver<se each car

IMAGERY Category Image Solu<ons

Op)on 2

Take a non product based image approach as already used for the UEFA category
This could work well for GT-R GTA and Nismo categories.
Nissan are constantly upda<ng their Facebook page with really great images from events such as Le Mans and Goodwood, some of
these would denitely be suitable for the website and would create a link with Nissans social media.

IMAGERY Category Image Solu<ons

GT Academy non product example images

More visually exci<ng and give some
background to the customer about GT A


The same principal could be applied to Nismo
and GT-R and Le Mans categories

IMAGERY Category Image Solu<ons

Nismo non product

example images

These images would work
really well as banners. The
ligh<ng is great, the
composi<on is dynamic and
both clearly show the car
with Nismo branding

IMAGERY Product Images (Clothing)

Our client has requested that we consider photographing clothing on
models for our product images.

I think this approach could denitely have a posi<ve impact as our clothing
oering is strong.

We would need to establish some guidelines/usable format to ensure a
quick turn around of these images. E.g. all non sports performance clothing/
work wear would be styled with jeans and Converse.

NB: I dont think it would be feasible to photograph all the children's
clothing on youngsters but we could use people from the oce for the
Men's and Women's clothing.

IMAGERY Product Image Examples (Tech)

Whilst the current product images work well, given
the number of People who own Nissans at Brand
Addi<on, we have the perfect opportunity to
photograph some of our products in situ. This gives
our customers some context of how and where our
products can be used before they have even read the
webnote.

Torch could be in the Glove box on top on a Nissan Manual

Power Bank could be shown on the dashboard

IMAGERY Product Image Examples (Tech)

BMW photograph all their tech in use as standard.

MARKETING Social Media

Nissan has a very strong Social
Media presence on Facebook,
TwiLer and YouTube.

They are constantly upda<ng
these plaKorms with content;
primarily videos from racing/
spor<ng events.

They run a lot of promo<onal
campaigns on TwiLer such as
the Xtrail Adventure sele
contest.
hLp://www.nissan.co.uk/GB/
en/experience-nissan/future-
today/new-x-trail-
adventure.html

There is also a en<re
EXPERIENCE sec<on on their
website
hLp://www.nissan.co.uk/GB/
en/experience-nissan.html

MARKETING Social Media

We need to introduce Social Media icons to
the webstore. This will allow people to give
us a like and in turn will generate more
awareness of the store and poten<ally more
trac.


If one of our products features in a video on
Nissans YouTube channel we should provide
a SpoLed or As seen on link within the
webnotes or as a feature on the homepage.

MARKETING Content Marke<ng

If we were to adopt a more themed
approach to our images e.g. Travel/
Adventure, Sport we could introduce
complimentary content that links to
a relevant post on Nissans Facebook
page or YouTube channel.

e.g. A travel image could link to a
video about how to plan the perfect
road trip, or road trip essen<als.

A sports based image could link to an
interview with one of the members
of Team GB.

During Le Mans we could change the
main banner image to feature the
Les Mans products and then provide
a link to a video like the below or
similar
hLps://www.youtube.com/watch?
v=O5BJIRb3fMg

NB: The key is to use interes)ng,
useful and relevant content that if
possible links to our products and
not just use content for contents
sake.

We have recently
made changes to the
Google store to
incorporate YouTube
videos and relevant
ar<cles.

MARKETING Promo<ons/Campaigns

we should adver<se on the Webstore that Nissan Merchandise is
available to buy at the fes<val. Last year a lot of people visited the site
aper hearing through social media all the things the Nissan stand was
oering. There was no men<on of merchandise though. Adver<sing on
the site would likely drive more trac to the merchandise.
On the google site we use holidays such as Valen<nes Day, Easter and Fathers Day as an opportunity to promote certain items that
may be related to the holiday in some way. We then create a temporary category featuring these and other appropriate products.

The artwork and products featured on the site are also included on the an HTML.

MARKETING Promo<ons/Campaigns

While the holiday approach to on site marke<ng may not transfer to the Nissan site theres perhaps other Nissan related events we
can use as the basis of a web store promo<on. E.g. The Nissan GT-R recently had its 45th anniversary ; we could have easily created
an image featuring GT-R products to reect this.
Le Mans
Nissan Sponsored sports events.
Fathers Day

hLp://na<onaldaycalendar.com/november/

Na<onal Video games day GTA
Car free day Zero emissions hLp://www.carfreeday.info/
Earth day Zero emissions - hLp://www.earthday.org/2015

MARKETING Promo<ons/Campaigns

We could also highlight great aspects of our service using Nissan products
As we have done for Google