Assignment

Drive
Program

Subject code & name

Book ID
Credit and Max. Marks

Fall 2015
MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN SEM 2
MB0052 - Strategic Management and Business Policy
B1699
4 credits; 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme

Q. No
1

Question and Scheme of Evaluation

(a) Define Strategic Management and Strategic Planning.
(b) Discuss the benefits of Strategic Management.
(a) Definition of Strategic Management and Strategic Planning.
(b) Benefits of Strategic Management.

Marks

10

5
5

Discuss the difference between defensive strategies and preemptive strategies. Give examples to support your answer.
Difference between defensive strategies and pre-emptive
strategies.

Total
Marks

10

6
4

Examples of defensive strategies and pre-emptive strategies

(a) Why Turnaround strategy is sometimes called as an

extension of restructuring strategy?

10

(b) Differentiate between surgical and non-surgical turnaround.

Give examples.

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(a) Reason for calling turnaround strategy as extension of

restructuring strategy

(b) Difference between Surgical and Non-surgical turnaround with

examples

Write short notes on the following expansion strategies:

(a) Penetration strategy for growth in existing markets
(b) Expansion through Diversification

10

(a) Penetration strategy for growth in existing markets

(b) Expansion through Diversification

Discuss the competitive strategy in:

(a) Emerging industry
(b) Declining industry

10

Explanation of competitive strategy in:

(a) Emerging industry

(b) Declining industry

Benchmarking is the process by which companies look at the

best in the industry and try to imitate their styles and processes

10

Evaluate the rationale for benchmarking exercises and discuss the

features and types of benchmarking. Please ensure to include an
example to support your answer.
Reasons of benchmarking
Features of benchmarking
Types of benchmarking
One or two examples of benchmarking

3
3
3
1

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