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Image: Film posters will always contain a image which is what catches the
audiences eye. The image may consist of a still from the film or a photo taken
especially for the poster; however it has to have the function of showing what
the films genre is. If the audience are confused about the genre then it
causes questions and may not attract the audience to be intrigued into seeing
the film.
Film title: The title of the film is always shown, as it allows the audience to
know and remember it. The title is the main identity of the film, in which
people can talk about and discuss. It also will give the audience further clues
as to what the film could be about.
Director and actors: The name of the director may be shown on film posters
but is not necessary. The reason it may be shown, is to allow the audience to
be familiar with the directors name, as they may be known for other films they
have directed; this then allows a wider audience to want to see the film. Also,
if the actor is a well known actor with star power, then the audience will want
to see their new film.
Quotes: Quotes may be used to show what others have said about the film.
Words such as Fantastic Mind-blowing will be used to prove to the
audience how good the film is and so convinces them into beleiving the
same. The Hypodermic needle theory could be proven in this situation, as the
quotes change the audiences perception of the film. For example, once
viewing the film, they may not have enjoyed it as much, but from seeing the
ratings and comments on the film, they will possibly look to find good parts in
the film which they can agree with.
Taglines: These may be used to give slight more information into the films
narrative and genre. It can sometimes question the audience, which pulls
them in to know about the film.
Date: The release date is important as it tells the audience when the film is
available for them to watch. Sometimes the date isn't shown and all that is
written is coming out soon, this raises questions and can get the audience to
do their own research into the film, which then means they are automatically
interested in the film and have an urge in watching it.
Roland Barthes: Theories
The Proairetic code: this theory consists of the idea that when not much
information is given to the audience, it doesn't raise questions, instead it
creates tension and suspense for the audience to predict what will happen
next. This works in particular for horror film posters, as it will allow the
audience to assume and think of themselves what the film narrative will
consist off.
Hermeneutic code: This is when a particular text on the media product is not
fully explained for understandable to the audience. It is a mystery to them and
so it automatically makes the audience curious to know more.
Enigma code: It pushes the audience to research further into the film, as they
will have many unanswered questions and seek to discover more. This will
lead them to look at sneak peaks of the film or even trailer.
Symbolic code: Symbols may be used on a film poster, which people will infer
and connote for themselves, helping the audience to think more of the film.
The Directors name is not mentioned, however instead the poster states From the director of saw and insidious. This
is told to the audience as they will be familiar with these two films and so this film will already have a loyal audience
who are a fan of the directors previous work. Also, the words Saw and Insidious are made more visible using colour
and font, this emphasises the attention.
Similarly to the other poster, this one includes based on a true story. This is a common pattern used to really
draw the audience in by making them interested. It proves the Enigma Code theory as the audience will want
to research around this and find out who this happened too. However, unlike the other poster, this one does
not specifically give us a name or idea of who this is relatable too. Therefore it can also link to the Hermeneutic
Code theory as the text does not give full information; making the audience have an urge to want to know
more.
The title of the film is written in white to stand out in comparison to the more
earthy colours used in the main image. The font looks similar to the other posters
font, however it is more thin and tall; also there is an effect used where it looks
sort of scratched. This may be linked to the symbolic code theory as the
audience may infer that the scratches will be related to the film. The tagline
below the title says Darkness lives inside, this relates to the main image of the
hand coming out of her mouth. It further gives information to the audience.