Carolina

Morales

(650) 290-2863 carolinam8794@gmail.com Twitter: @LinaMorales_ LinkedIn: linkedin.com/in/linamorales21

Qualifications

v Media Relations

v Blogging. Creative Writing
v Social Media Strategy

Education

v Promotions. Event Planning

v Strategic Communications

Major: Journalism / Public Relations

Minor: Marketing

Professional Experience

Public Relations Staff

The Orion Chico, CA

California State University, Chico

January 2016- Present

May 2016

Social media strategy, including community management, for The Orions social media channels.
Assist with The Orions public relations tasks including press releases, media relations, and communication.

Account Executive Tehama Group Communications Chico, CA

August 2015- December 2015

Understand the clients needs by maintaining constant communication with them and all team members.
Attend client meetings, documenting results, and following through on promises by meeting all deadlines.
Managing a team of students who followed a comprehensive implementation timeline to successfully produce the Boys and
Girls Club of the North Valley, the content needed for their 20th Year Anniversary event.
Driving and handling account tasks from writing to proofreading, researching to brainstorming, delegating tasks to
critiquing others work, and weekly posting on our agencys Twitter account.

Community Manager NCLUSIVE Hollywood, CA

June 2015- August 2015

Assisted the digital strategy team in developing and implementing social media strategies for clients and new business.
Helped to determine project goals, conduct research, identify ROI and KPI metrics, and assist with conceptualizing,
planning, brainstorming, and reporting across a variety of digital networks using programs such as Harvest, JIRA, and
various social media analytics platforms.
Constant management of social media accounts including weekly and monthly reporting, and community management.
Authored, constructively edited, reviewed, and maintained overall client documentation such as status reports, timelines,
strategic plans and presentations, client estimates, and spreadsheets.

Publicity Intern Allied Integrated MarketingSan Francisco, CA

June 2014- August 2014

Helped organize, strategically create, and fully execute several events focused on movie premieres, DVD releases, and
celebrity appearances.
Aided in screenings, public appearance tours, and grassroots events, in addition to securing several events and partners to
gain awareness and assist in promotional efforts.
Worked with various studios including Disney, Paramount, Universal, and 20th Century Fox simultaneously.
Organized and added at least 40 business partnerships and promotions locations in FileMaker Pro daily.

Work Experience

Sales Associate Victorias Secret


Career Center Volunteer Chico State Career Center

May 2012- December 2014

August 2014- May 2015

Skills

v Bilingual in Spanish
v Microsoft Office
v Photography

v
v
v
v

AP Style
Amateur Photoshop
Public Speaking
Time Management