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Stage one: Simple model of

communication process

Sachi Koyama
&
Gregory P.Toussaint

The single biggest problem in communication is the


illusion that it has taken place.
- George Bernard Shaw

Communication ?
An act or instance of transmitting

Definition from Merriam-Webster

Communication process

The four elements

Sender

Channel

Feedback

Reciever

Barriers in communication / Noise


Internal Barriers

External Barriers

- Emotions
- Mistrust
- Past experience
- Poor listening
skills

- Time of the day


- Poor connection
- Distraction
- Noise

Types of communication

Business to customer /
employee

Business to customer /
employee to business

Advertising : - Billboards
- Magazines
- Newspapers

Social Marketing : - Serveys

Effective communication
Learn to listen
Use non verbal signals
Minimize stress
Have emotional awareness

Any questions?

- Sources http://www.ge-rh.expert/blog/wp-con
tent/uploads/2015/03/communication.
jpg
http://www.merriam-webster.com/dic
tionary/communication
http://cdn-media-2.lifehack.org/wp-co
ntent/files/2013/06/A-wise-man-can-le
arn-more-from-a-foolish-question-than
-a-fool-can-learn-from-a-wise-answer.
.jpg

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