Project name: Analysis of the marketing strategy of the br

and

on the Romanian market

Group Project max

4
persons

Average total length

10
pages

Oral presentation during the

13
th

seminar
(.ppt not compulsory)

In the project you have to analyze the

strategies of targeting, positioning and marketing mix
(analyze each P: Product, Price, Place and Promotion)
for the brand you choose, on the
Romanian Market.

Also include
Conclusions
and
Recommendations
for the brand you analyzed at the end of your
project. What should the brand do (actions, strategies) t
o keep growing and be relevant for its
consumers?

Please make sure you have a

Bibliography
at the end of the project, with all the sources (books,
sites, articles) that were used. Make sure they

re academic sources (without Wikipedia, scribd,

regielive, blogs and the likes).

Possible sources of information: company

s website, Ziarul Financiar, Revista Piata, Magazinul

Progresiv, Capital, ASE
s online resources (journals and articles), Marketing/ Marketing
Management books available at the library or online, AMA w
ebsite (ama.org), etc.