Академический Документы
Профессиональный Документы
Культура Документы
0 EXECUTIVE SUMMARY
1.1 Objectives
To create an affordable merchandising environment that caters to the apparel needs of the
target market.
To offer a variety of stylish fashion accessories.
To help men and women choose what clothing and styles go best with their own
personalities.
To maintain profit margins at 15-20% through close attention to expense and cost of
goods sold.
To generate online sales.
To receive at least 40% profit margin within three months.
1.2 Mission
H&H Apparel and Accessories intends to build a strong emotional bond through offering
stylish, great, and affordable brand name clothing and accessories to be able to connect to young,
fashion-conscious individuals. All of our operations are run in a way that is economically,
socially, and environmentally sustainable. Our business is helping to meet the needs of both
present and future generations.
I.3 Keys To Success
Advertise and promote in areas that our target customer base will learn about our store.
Continuously review our inventory and sales and adjust our inventory levels accordingly.
Having quality products and good relationship with both vendors and customers.
Improving shopping experience for customers.
Facebook page will also have its monthly updates that will provide discounts and freebies to
encourage resellers to widen the distribution of our products and services.
4.0 MARKET ANALYSIS SUMMARY
4.1 Market Segmentation
4.2 Target Market Segment Starategy
4.2.1 Market Needs
4.2.2 Market Trends
4.2.3 Market Growth
4.3 Industry Analysis
4.3.1 Industry Participants
4.3.2 Distribution Patterns
4.3.3 Competition and Buying Patterns
4.3.4 Main Competitors
5.0 STRATEGY AND IMPLEMENTATION SUMMARY
5.1 Strategy Pyramids
5.2 Value preposition
5.3 Competitive Edge
5.4 Marketing Strategy
Our marketing strategy will focus heavily on sales promotion, niche positioning in the
market and customer service with loyalty and retention in sales. The marketing budget will not
exceed 5% of our gross annual sales. Our promotions will always stay in tune with our company
objectives and mission statement.
5.4.1
5.4.2
Positioning Statements
Pricing Strategy
H&H Apparel and Accessories will maintain a flexible pricing strategy.
We base the product lines that we carry on their reputation and quality as the
trendy and young apparels and accessories in the Municipality of Silang. Most of
our lines come with a suggested retail price that we will follow. We will also
utilize the standard practice of cost-plus pricing strategy as well.
5.4.3
5.4.4
5.4.5
Promotion Strategy
Distribution Strategy
Our retail location will be the foundation of building our customer base.
We will also manage a Facebook Page that will focus on our top 50%
online customers spotlighting any in-house sales and promotions.
Marketing Programs
Our marketing programs will consist of the distribution of 500 flyers in
every purchase of customers and most particularly on the start of our selling.
5.5 Sales Strategy
5.5.1 Sales Forecast
5.5.2 Sales Program
5.6 Strategic Alliances
5.7 Milestones
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