Академический Документы
Профессиональный Документы
Культура Документы
overview
The CEC Media Labs PR & Marcom cluster collaborated with the
Ministry of Education to produce a campaign that aims to raise
awareness about ASPIRE amongst the RP student body.
Throughout the span of April 21st - 5 June 2014, the ASPIRE team
executed the following activities.
overview
CREATING THE NOISE
Messaging the crowd
Hello, Good morning!
3000 connections
COMPETITIONS
Twitter Dash
Jingle Jangle
Snap It To Win It!
ON-SITE GIVEAWAYS
Stickers & Flyers
SOCIAL MEDIA
Facebook
Twitter
Blog
Educate
Engage
the ambition
Establish an integrated campaign that utilises
both digital and offline mediums to support
the awareness of ASPIRE with objectives of
promoting greater awareness and educating
at least 1,500 RP students about the value
proposition of applied study; and how this has
implications for today as well as the economy
of the future.
To date, our campaign have successfully
engaged the youths in RP in a relevant and
inclusive manner and drove participation in
social media activities such as: Twitter Dash,
Jingle Jangle & Snap It To Win It!
Creating the
Noise
2 emails
4 videos
7 schools
Hello! Good Morning!
16,000 students
4 weeks
Messaging the
Crowd
via emails and LEO screen
{ 29th of May 30th of May }
120 classes
3000 students
7 schools
3000 Connections
through curriculum
{ 14th of May 20th of May }
4950 stickers
Stickers
Contests
15 agents
60 entries
10 winners
Twitter Dash
{ 8th of May }
24 entries
3 winners
378 views
Jingle Jangle
{ 5th of May 23rd of May }
170 followers
42 submissions
3966 likes
89 comments
Shades cuz
aspire makes the
future look bright.
#rpaspire
3 winners
151 tweets
301 retweets
50 favorites
31 mentions
151 hashtags
(#rpaspire)
@rp_aspire
{ 9th of May 4th of June }
1164 visits
rp-aspire.com
{ 29th of April 5th of June }
Social
Media
12, 845
Total Reach
Contests
& Giveaways
Measured according to points of engagement. Some could be repeated visitors.*