Finding Success through

Innovation and Acquisition

Khadijah Syarina

MR131139

Dr. Sudesh MR
Dr. Puvan MR
Charlene MR
Ruby MR
Suria MR

STRENGTH
Industry
leader in
computer
peripheral

Quality
personal
computing
products

Reasonable
price

Cutting
edge
technology

OVERALL CORPORATE OBJECTIVE

Growth &
Earnings

Product
Leadership

Award-winning
Industrial
Design

Continued
Innovation

Strong Price
Performance

STRATEGIC DIRECTION
Acquisition

Innovation

Expand internally and

acquisition to grow
peripheral products

Maintaining the strength

and quality of its core
technologies

Connectix - webcam
Labtec - audio
Intrigue Tech - remote control
Slim Devices - music system

Gaming console controller

Personal digital pen

PRIOR CHALLENGES
Restructure workforce
Reduce salaried
workforce by 15%

Recession

Price
Competition
No dividends to
shareholder
Reinvest income on R&D
Product advertising
Strategic acquisition

FUTURE CHALLENGES
The way people
interacted with devices
have changed

Camera and high quality

speaker becomes standard
equipment designed into
mobile technologies

Touchscreen eliminates
need for mice and
Trackpad

The needs to buy add-on

peripherals slowly
evaporating

Someday, peripheral
market will disintegrate
completely

will have to formulate new

diversification strategies to ensure
its long-term survival

Invest more in video

conferencing and
television all-in-one
remote controls

Develop partnerships
with computer and
telecom manufacturer
and mobile carriers