Retail

Margin

27,526,928.00
35%
25%
0%

Retail
Margin

199
35%
4% Assumption
2%
60 After 1 million
110 For First 1 million

Aggressive

Sales Price
Retail Margin
Royalty
Game developer
COGS

Conservative

76,523,390.00
35%
25%
0%

Emotiv Should first target Console makers. If this strategy is not su

Console
Profit Table

199

Sales Price
299

399

199
570,492.00
798,192.00
1,367,442.00

Sales Price
299
2,516,292.00
2,743,992.00
3,313,242.00

399
4,462,092.00
4,689,792.00
5,259,042.00

his strategy is not successful then they can go for PC Market.

PC Market
Table
Sales Price

Retail
Margin

35,477,376.00
35%
25%
0%

199
570,492.00
798,192.00
1,367,442.00

84,852,734.00
35%
25%
0%

299
2,516,292.00
2,743,992.00
3,313,242.00

399
4,462,092.00
4,689,792.00
5,259,042.00

199
570,492.00
798,192.00
1,367,442.00

Sales Price
299
2,516,292.00
2,743,992.00
3,313,242.00

Price
399
4,462,092.00
4,689,792.00
5,259,042.00

er
ns
Co
tiv
va
e

EPOC Sales Forecast

2005
2006
2007
Conservati
20700
284500
693600
Aggressive
20700
569000
867000
Price 199
Profit- Con
570492 7840820 19115616
Profit- PC
735264 10105440 24636672
Units(>1 m 456700

e
gr
Ag
e
iv
ss

Profit- Con
Profit- PC

570492 15681640 60271258

735264 20210880 63906590

Guitar Hero sales

2005
82800

27,526,928.00
35,477,376.00

76,523,390.00
84,852,734.00

Guitar Hero sales

2006
2007
1138000 1734000

After 1 million Sales

Sales Price
199
299
COGS
60
60
Retailer Ma
21
21
10% return
6
6
Game deve
3.98
5.98
Royalty
7.96
11.96
Profit- Con
100.06
194.06
Profit- PC
108.02
206.02

399
60
21
6
7.98
15.96
288.06
304.02

For first 1 million Sales

Sales Price
199
299
COGS
110
110
Retailer Ma
38.5
38.5
10% return
11
11
Game deve
3.98
5.98
Royalty
7.96
11.96
Profit- Con
27.56
121.56
Profit- PC
35.52
133.52

399
110
38.5
11
7.98
15.96
215.56
231.52