There is a photograph of Kate Moss that takes up the

whole of the left side of the page. This entices the

reader as it is the first thing that you are drawn to as
we read from the left to the right. It reinforces the
idea of glamour which suits the purpose of the ad
which is to sell a beauty product. The celebrity
endorsement also heightens the status of the
product which makes it more appealing.

The word new acts as a qualifier

to entice the reader and to make
the product sound appealing.

The well-known brands name

and logo is at the bottom of the
page. This is significant because
it would be the last thing that the
receiver will read because of the
traditional linear discourse
structure. This means that the
brand will remain in the receivers
head, and they will therefore
remember the product and where
to buy it. The logo itself is
recognisable, which establishes
the brand straightaway.

The word Kate is written at the top of the page. This is

because its the main focus of the ad and is a
recognisable name for the target audience (females). It
plays on the psychological needs of the target audience,
based on the stereotype that all females want to be
glamorous and attractive, by providing a successful and
beautiful womens name. This makes the advert appeal to
the receiver by introducing a role model and aspiration
for the women, the advert then provides a solution to the
issue by giving a product inspired by Kate Moss. It is
written in red to correspond the product being sold. This
theme is carried on throughout the ad. The font looks
handwritten which, in this case, holds some prestige
because it represents an autograph from a well-known
celebrity, which attracts the consumer more.

The grammar used is mostly standard however, the

sentences are simple. The verb phrase, get red that
lasts stands alone so that the reader supplies the
missing elements for themselves and completes the
sentence. This is effective because it makes the
advert short and snappy and the phrase remains
imperative which enforces power onto the reader to
buy the product.

Grammatical conversion is used as they

use the noun London as an adjective to
describe the way you look. This
connotes to glamour, and boldness.