Открыть Электронные книги
Категории
Открыть Аудиокниги
Категории
Открыть Журналы
Категории
Открыть Документы
Категории
www.tocpractice.com
18-19 2015, ,
10
B2B
mindaugas@toc-marketing.lt
www.toc-marketing.lt
www.tocpractice.com
22 CPA
TOC
(1)
,
,
!
(Dr. Lisa Lang)
( )
(Alex Klarman, Richard Klapholz)
4 , 5 ; ,
CRM (Justin Roff-Marsh)
www.tocpractice.com
22 CPA
TOC
(2)
www.tocpractice.com
22 CPA
TOC about
Sales & Marketing (2)
www.tocpractice.com
22 CPA
( )
,
,
,
.
(https://en.wikipedia.org/wiki/Factory)
,
,
.
www.tocpractice.com
22 CPA
1.
2.
3. /
4.
5.
6. , /
7.
8.
9. ~1/6
10.
11. (%) ()
12. , ,
13. <60%
14.
15.
16. /
www.tocpractice.com
22 CPA
www.tocpractice.com
22 CPA
3.
/
www.tocpractice.com
22 CPA
:
1.
2.
3.
4.
(
):
5.
www.tocpractice.com
22 CPA
1.
2.
3.
( )
4.
(WIP)
5.
6.
7.
8.
www.tocpractice.com
22 CPA
10
www.tocpractice.com
22 CPA
1.1.
(, )
1.2.
1.3.
www.tocpractice.com
22 CPA
(1)
MTA (FMCG)
www.tocpractice.com
30
14
30
10
11
12
13
( )
30
14
(
)
15
14
16
22 CPA
(2)
MTA
(
)
www.tocpractice.com
1-1
1-2
2-1
14
2-2
2-3
2-4
2-5
30
2-6
2-7
30
2-8
2-9
14
2-10
14
60
4-1
4-2
14
4-3
14
22 CPA
(3)
RFQ
MTO
()
www.tocpractice.com
---
2-1
2-2
10
2-3
14
2-4
2-5
2-6
2-7
2-8
---
3-a
14
3-b
14
3-c
14
30
Won
(order confirmed)
22
CPA
(4)
MTA
( )
30
14
14
14
10
AX
11
12
13
14
14
15
16
14
17
14
18
www.tocpractice.com
22 CPA
2.1.
2.2. ,
2.3.
,
2.4.
2.5.
www.tocpractice.com
22
CPA
www.tocpractice.com
22 CPA
www.tocpractice.com
22 CPA
3.1.
.
3.2.
(Dropbox / Google Drive)
(RFQs, ,
).
, ,
.
3.3.
.
3.4.
BCC .
,
.
www.tocpractice.com
, .
.
.
.
, ,
( ).
,
,
,
.
22 CPA
4.1. :
-
-
-
4.2.
.
.
4.3.
.
,
.
www.tocpractice.com
22 CPA
5.1.
5.2.
(
). .
5.3.
.
, .
5.4.
.
5.5. () ()
( /), .
www.tocpractice.com
22 CPA
(Customer
Service Representative)
(Account Manager)
(Field Sales
Representative)
(Inside
Sales Representative)
(Quote Developer)
(Sales Meeting
Coordinator)
(Lead Collector)
www.tocpractice.com
22 CPA
Not selling
Customer
Service
Representative
Lead
Collector
Account
Manager
Sales
Meeting
Coordinator
www.tocpractice.com
Quote
Developer
Inside
Sales
Representative
Field
Sales
Representative
selling
22 CPA
Not selling
Customer
Service
Representative
Lead
Collector
!
!
Account
Manager
Sales
Meeting
Coordinator
www.tocpractice.com
Quote
Developer
Inside
Sales
Representative
Field
Sales
Representative
selling
22 CPA
6.1.
(
(Buy-In tools)
).
www.tocpractice.com
22 CPA
7-9
7.1.
. ,
.
.
7.2.
(
),
.
www.tocpractice.com
22 CPA
10
10.1. :
- (
).
-
.
- .
.
10.2.
.
.
,
.
10.3.
.
.
. 22
www.tocpractice.com
CPA
.; T Eur
.; T Eur
.;
.; T Euxqr
.; T Eur
(
)
7 ,
CCR
CCR
www.tocpractice.com
22 CPA
( MTA;
MTO)
(MTO)
(MTO)
(MTO)
()
()
()
(MTA)
(MTA)
(MTO; )
www.tocpractice.com
22 CPA
,
?
,
( , )?
?
, - ,
- . ?
(WIP
Work In Process)?
www.tocpractice.com
22 CPA
CRM
(1)
Eli Goldratt
www.tocpractice.com
22 CPA
CRM
(2)
1. CRM?
2.
?
3.
?
4. ?
5. ,
?
6. ?
www.tocpractice.com
22 CPA
CRM
(3)
1. CRM?
a.
b.
c.
d.
e.
www.tocpractice.com
22 CPA
CRM
(4)
2.
?
a.
b.
c.
www.tocpractice.com
22 CPA
CRM
(5)
3.
?
a.
b.
c. " "
www.tocpractice.com
22 CPA
CRM
(6)
4. ?
a.
b.
c.
www.tocpractice.com
22 CPA
CRM
(7)
5. ,
?
a.
b.
www.tocpractice.com
22 CPA
CRM
(8)
6. ?
a.
b.
c.
www.tocpractice.com
22 CPA
CRM
>1
(Next Action Date)
IF
THEN
www.tocpractice.com
22 CPA
www.tocpractice.com
22 CPA
www.tocpractice.com
22 CPA
, , ?
( 2 , )
, , ?
www.tocpractice.com
22 CPA
(MTO)
(MTA)
()
()
(MTO;
projects)
()
10
12
41
40
102
TVC, EUR
(,
,
, )
11150
29174
20045
OE, EUR
30000
12500
56717
www.tocpractice.com
, ,
, ,
, ,
,
, ,
,
22 CPA
www.tocpractice.com
22 CPA