Вы находитесь на странице: 1из 46

22

www.tocpractice.com

18-19 2015, ,


10

, TOC Sales and Marketing,


/
18-19 2015

, TOC Sales and Marketing


()

:



B2B
mindaugas@toc-marketing.lt
www.toc-marketing.lt

www.tocpractice.com

22 CPA

TOC
(1)


,
,
!
(Dr. Lisa Lang)



( )


(Alex Klarman, Richard Klapholz)

4 , 5 ; ,
CRM (Justin Roff-Marsh)

www.tocpractice.com

22 CPA

TOC
(2)

www.tocpractice.com

22 CPA

TOC about
Sales & Marketing (2)

Sales Execution in Strategy & Tactics Tree

www.tocpractice.com

22 CPA

( )
,
,
,
.
(https://en.wikipedia.org/wiki/Factory)
,
,
.

www.tocpractice.com

22 CPA

1.
2.

3. /
4.
5.
6. , /

7.
8.
9. ~1/6
10.
11. (%) ()
12. , ,

13. <60%
14.
15.
16. /

www.tocpractice.com

22 CPA

www.tocpractice.com

22 CPA

3.

/

www.tocpractice.com

22 CPA

:
1.
2.
3.
4.
(
):
5.

www.tocpractice.com

22 CPA

1.
2.
3.
( )
4.
(WIP)
5.
6.
7.
8.

www.tocpractice.com

22 CPA


10

www.tocpractice.com

22 CPA

1.1.
(, )
1.2.

1.3.

www.tocpractice.com

22 CPA

(1)



MTA (FMCG)

www.tocpractice.com

30

14

30

10

11

12

13

( )

30

14

(
)

15

14

16

22 CPA

(2)



MTA
(
)

www.tocpractice.com

1-1

1-2

2-1

14

2-2

2-3

2-4

2-5

30

2-6

2-7

30

2-8

2-9

14

2-10

14

60

4-1

4-2

14

4-3

14

22 CPA

(3)


RFQ
MTO
()

www.tocpractice.com

---

2-1

2-2

10

2-3

14

2-4

2-5

2-6

2-7

2-8

---

3-a

14

3-b

14

3-c

14

30

Won
(order confirmed)
22


CPA

(4)





MTA
( )

30

14

14

14

10

AX

11

12

13

14

14

15

16

14

17

14

18

www.tocpractice.com

22 CPA

2.1.

2.2. ,

2.3.
,

2.4.

2.5.


www.tocpractice.com
22

CPA

www.tocpractice.com

22 CPA

www.tocpractice.com

22 CPA

3.1.

.
3.2.
(Dropbox / Google Drive)
(RFQs, ,
).
, ,
.
3.3.

.
3.4.
BCC .
,
.
www.tocpractice.com


, .

.

.

.
, ,
( ).
,
,
,
.

22 CPA

4.1. :
-

-

-

4.2.
.

.

4.3.
.
,
.
www.tocpractice.com

22 CPA

5.1.

5.2.
(
). .
5.3.
.
, .

5.4.

.
5.5. () ()
( /), .
www.tocpractice.com

22 CPA

(Customer
Service Representative)

(Account Manager)
(Field Sales
Representative)

(Inside
Sales Representative)


(Quote Developer)
(Sales Meeting
Coordinator)

(Lead Collector)
www.tocpractice.com

22 CPA

Not selling

Customer
Service
Representative

Lead
Collector



Account
Manager

Sales
Meeting
Coordinator

www.tocpractice.com

Quote
Developer

Inside
Sales
Representative

Field
Sales
Representative

selling
22 CPA

Not selling

Customer
Service
Representative

Lead
Collector

!

!
Account
Manager

Sales
Meeting
Coordinator

www.tocpractice.com

Quote
Developer

Inside
Sales
Representative

Field
Sales
Representative

selling
22 CPA

6.1.

(
(Buy-In tools)
).

www.tocpractice.com

22 CPA

7-9

7.1.
. ,
.

.
7.2.
(
),
.

www.tocpractice.com

22 CPA

10

10.1. :
- (

).
-
.
- .

.
10.2.
.

.



,


.

10.3.
.
.
. 22
www.tocpractice.com

CPA

.; T Eur

.; T Eur

.;

.; T Euxqr

.; T Eur


(
)

7 ,

CCR

CCR

www.tocpractice.com

22 CPA

( MTA;
MTO)
(MTO)
(MTO)
(MTO)
()
()
()

(MTA)

(MTA)
(MTO; )
www.tocpractice.com

22 CPA

,
?
,
( , )?

?
, - ,
- . ?

(WIP
Work In Process)?

www.tocpractice.com

22 CPA

CRM
(1)


Eli Goldratt
www.tocpractice.com

22 CPA

CRM
(2)

1. CRM?
2.
?
3.
?
4. ?
5. ,
?
6. ?

www.tocpractice.com

22 CPA

CRM
(3)

1. CRM?
a.
b.
c.
d.
e.

www.tocpractice.com

22 CPA

CRM
(4)

2.
?
a.
b.
c.

www.tocpractice.com

22 CPA

CRM
(5)

3.
?
a.
b.

c. " "

www.tocpractice.com

22 CPA

CRM
(6)

4. ?
a.
b.

c.

www.tocpractice.com

22 CPA

CRM
(7)

5. ,
?
a.
b.

www.tocpractice.com

22 CPA

CRM
(8)

6. ?
a.

b.
c.

www.tocpractice.com

22 CPA

CRM


>1



(Next Action Date)


IF
THEN

www.tocpractice.com

22 CPA

MS Dynamics CRM Online:


50
AX
Odoo: ERP
Kanbanize:
($9 /)
+ Google Apps
($5 /)
+ Tableau ($1000)

www.tocpractice.com

22 CPA

www.tocpractice.com

22 CPA

, , ?
( 2 , )
, , ?

www.tocpractice.com

22 CPA


(MTO)



(MTA)

()

()

(MTO;
projects)
()

10

12

41

40

102

TVC, EUR
(,
,
, )

11150

29174

20045

OE, EUR

30000

12500

56717

www.tocpractice.com

, ,
, ,
, ,
,

, ,
,

22 CPA

www.tocpractice.com

22 CPA

Вам также может понравиться