Mehak Hussain

Target Audience
A target audience is the intended audience or readership of a
publication, advertisement, or other message. In marketing and
advertising, it is a specific group of people within the target market at
which a product or the marketing message of a product is aimed (Kotler
2000). For example, if a company sells new diet programs for men with
heart disease (target market), the communication may be aimed at those
men but also perhaps at their spouses (target audience). Targeted
marketing and targeted advertising strive for narrowcasting rather than
broadcasting.
A target audience can be formed of people of a certain age group,
gender, marital status, etc., e.g. teenagers, females, single people, etc. A
combination of factors, e.g. men aged 2030 is a common target
audience. Other groups, although not the main focus, may also be
interested. Discovering the appropriate target market(s)and determining
the target audience is one of the most important activities in marketing
management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it
is possible to make in targeting is trying to reach everybody and ending
up appealing to no-one.