rise of the electric vehicle

Andrew Meindl
Jessica Page
Karen Kihlstrom
Shashi Singh
Stephen Loser
Zoe Heidorn

contents
electric vehicle market penetration problem
underlying assumptions
attempted solutions
our innovation

policy approach

technology & entrepreneurial approach

barriers to proposal
implementation
introduction of team members
closing remarks and acknowledgments

DEV

the problem
the current market share of EV vehicles is miniscule
the upfront cost of EV is higher as compared to
gas vehicles

DEV

the battery is costly and has a limited life

gas prices are much lower than other countries so the
incentives to drive an electric vehicles are
less
DEV
nationwide sprawl of housing leads to range anxiety
problem

process

program

consumer apprehension
electric vehicles do not currently have widespread consumer popularity
primarily because of:

lack of knowledge about financial and environmental benefits

DEV

perception

social stigma

range anxiety

H
problem

process

program

DEV

ot
N

ot

safety

the problem
attempted
solutions
general solutions creative solutions
federal & state tax credit/rebates

DEV

high occupancy vehicle lanes

exemptions free parking/charging at airports

nighttime battery storage credit

why these havent worked

high cost
perception

DEV

convenience
incentives target individuals over businesses

problem

process

program

the problem
process
mentorship
discouraged gas tax

DEV

the infrastructure is not a barrier to market penetration

encourage public/private partnership

steps toward a solution

redirecting policy towards business to benefit consumers

the solution must reduce up front cost

DEV
foster opportunities to invest in infrastructure

problem

process

program

we would like to introduce. . .

DEV
DEV
[vroom
vroom]

program

rise of the electric vehicle

DEV
DE
V

V
DEV

problem

process

program

policy
educate

DEV

policy

range anxiety

car share

perception

car fleet

problem

technology

process

charging plug
emergency
services

novated
leases

policy
entrepreneurship

standardize

ownership

program

DEV

entrepreneurship and technology

DEV
new car share
companies
new dealerships
new financiers
new battery companies

entrepreneurship
problem

process

program

new EVs
standardization
new grid technology
new R&D investment

DEV
charging technologies

technology

barriers solutions
DEV

inadequate funding

funds allocated in 2012 Department of Energy

budget will support program

Budget proposes new efforts to support
electric vehicle manufacturing and adoption
in the United States. DOE

some states are not conducive to electric

vehicle usage, leading to public dissatisfaction

launch extensive educational campaign:

target urban population, upper class, young

drivers and middle class

low initial visibility may deflate general

expectations and excitement

reach out to businesses in urban centers for

car-sharing and fleet program

high initial cost for individual consumers

demand will increase and technology will progress,

lowering long term costs per mile (EVs compared
to standard)

problem

process

program

DEV

case examples
DEV

1,422,679 total government vehicles (federal, state,

county, cityetc)

6.6 cents savings in operating costs per mile (EVs compared
to standard)

if 50% of government vehicles were EVs it would save the US
DEV
governments $6 billion in operating costs

problem

process

program

the team
effects

Andrew Meindl Masters, Urban Planning UIC

Jessica Page Masters, Urban Planning UIC

Karen Kihlstrom PhD, Physics UIC
Shashi Singh Masters, Computer Science UIC
Stephen Loser PhD, Chemistry Northwestern
DEV
Zoe Heidorn

Masters, Urban Planning

UIC

acknowledgements
effects

SISE mentors

SISE lecturers
Dr. George Crabtree
Thomas Lipsmeyer
SISE partners
the Revelles
The Plant
SISE participants

DEV

. . . thank you!

rise of the electric vehicle

DE

V
DEV