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CAMPfromCONSULTANT
Introduction:
Thepurposeofafeasibilitystudyistoassistanorganizationplanningalargeprojectinevaluatingthe
chancesoftheprojectssuccessbeforetheprojectbegins.Thestudyallowstheorganizationto
determinewhatcanberealisticallyaccomplishedinacampaignandindicatesthemosteffectivemeans
ofreachingthecampaigngoal.
Feasibilitystudiesaregenerallyconductedbyprofessionalswhogatherdataandexamineandweigh
manyfactorsthataffecttheoutcomeofaproject.
Specifically,afundraisingfeasibilitystudywillconsiderindetailanorganizationspotentialtoraisefunds
foraparticularprojectthroughacapitalcampaign.Awelldonefundraisingfeasibilitystudywillhelp
theorganizationmaketherightdecisionsaboutconductingacapitalcampaignbeforeplanningforthe
projecthasprogressedveryfar.
Afundraisingfeasibilitystudy:
Assessestheamountofmoneythatcanprobablyberaisedforaproject
Outlinesthemosteffectivefundraisingstrategy
Assessestheorganizationsreadinessforacampaign
Makesrecommendationsforarealisticandappropriatecampaigngoal
Presentsapreliminarycampaigntimetable
Providesadditionalinsightsabouthowtheorganizationisviewedbyitsconstituentssuchas
alumni,currentandpotentialsupporters,andcommunityleaders
Ingeneral,thestudywillindicatewhatamountofmoneywillmostlikelyberaisedandoutlinehowthe
organizationshouldprepareitselfforcarryingoutthecapitalcampaign.Astudymayhighlightaspects
oftheorganizationthatneedtobestrengthenedandsuggestconcretewaystoaddressthoseissues.
Additionally,afeasibilitystudyisanexcellentwaytoinvolveandcultivatedonorsandleadershipforthe
campaign.Thestudyconsultantbecomesanambassadorfortheorganizationtothecommunityat
large.
Afeasibilitystudycannotbesuccessfullyundertakenbeforeageneralplanandclearoutlineofthe
projecthasbeendeveloped.Beforeastudyisundertaken,thefollowingaspectsoftheprojectshould
beknown:
Whatdoestheprojectaccomplish?
Howwilltheprojectberealized?
Whenwillitbecompleted?
Howmuchwillitlikelycost?
Howwillitbepaidfor?
Whatisthecampaigngoal?
Whoarethekeyindividualsonwhomthesuccessoftheprojectdepends?
Generally,answerstotheabovequestionsareincludedinaninitialdraftoftheprojectsCasefor
Support,aconcisedocumentthatdescribesthecommunityneedsanorganizationintendstoaddress
withthemoneyitraisesandaplantosatisfythoseneeds.
TheProposal:
ConsultantproposestoconductaFundraisingFeasibilityStudy(theStudy)forCAMP(CAMP)inthe
monthsofJulyOctober2011.
TheStudywillevaluate:
CAMPsreputationinthecommunity
EffectivenessandreputationoftheCAMPExecutiveDirector
StrengthandgivingpotentialoftheCAMPBoardofDirectors
Willingnessoftheboardandvolunteerstoworkonthecampaign
Sizeanddepthofthedonordatabase
Potentialforleadgifts
TheStudywillanswerthefollowingquestions:
Istheprojectperceivedasimportantinthecommunity?
Doestheprojectmakesense?
AretheplansappropriateforCAMPandthecommunity?
Doestheprojecthaveastrongchanceofsucceeding?
Willmajordonorsinthecommunitylendtheirsupporttothisproject?
HowmuchisCAMPlikelytoraisefortheproject?
Whoarethekeypeoplewhoseparticipationiscrucialforsuccess?
Whatarethebestapproachesandstrategiesforsuccess?
Istheresufficientstafftoconductacampaignproperly?
Howmuchisthecampaignlikelytocost?
Whatisareasonabletimelineforthecampaign?
WhatmustCAMPdotogetreadyforthecampaign?
TheStudyincludesthreemajorstages:
1.StudyGroundworkdevelopmentandreviewofmaterialsandCAMPinternaloperationsincluding:
CaseforSupport
ProjectBudget
TableofGifts
DonorDatabase
Bylaws
Boardminutes
AlumniActivities
FinancialStatementandAudits
Marketingmaterialsannualreport,brochures,collateralpieces
2.InformationGathering
Preparinginterviewquestions
Developsubjectlist
Schedulinginterviews
Meetingwithinterviewsubjects
3.ReportPreparationandPresentations
Assemblingandanalyzingfindings
PresentingresultstoCAMPleadershipteamandfullboard
LeadershipTeamresponsibilities:
InconjunctionwithCONSULTANT,theleadershipteamwill:
DevelopCaseforSupport,projectbudget,andgifttable
Developlistofpeopletobeinterviewed
Reviewquestionsconsultantintendstoaskduringinterviews
Draftalettertobesenttointerviewprospectspriortoschedulinginterviews
Scheduleinterviewsbasedonavailabilityoftheconsultant
Meetwithconsultantforanupdatearoundthemidpointoftheinterviewperiod
Reviewthedraftreport
CONSULTANTresponsibilities:
ReviewCaseforSupport,projectbudget,gifttableandadditionalitemsoutlinedinStudy
Groundwork
Reviewlistofpotentialsubjects
Provideinterviewquestionsandprospectletterforschedulinginterviews
Conductupto30interviewsofsubjectsinCAMPREGION
ConductinterviewsoutsideofCAMPREGIONtobedetermined
PresentcomprehensiveFeasibilityStudyReporttotheLeadershipTeamandBoard