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Participation from various B-schools and corporate houses across the country
Cultural events witnessed participation from the local Raipur colleges
A number of online events drew attention of above 1000 participants
Publicity on Facebook
Publicity on Facebook
Publicity on Facebook
Publicity on Facebook
Publicity on Facebook
Outdoor Advertisement
7 hoardings were put in the major locations of the city
All the 7 hoardings were strategically positioned in the key areas in the city to garner maximum
visibility for the sponsors as well as to build the brand EQUINOX
The publicity through hoardings would have garnered a minimum of 40,000 eyeballs
S. No.
Location
Size of Hoarding
Fafadih Chowk
20x10
200
20x10
200
20x10
200
RK Mall Flyover
20x10
200
20x10
200
Ghadi Chowk
20x10
200
Magneto Mall
20x10
200
Outdoor Advertisement
Outdoor Advertisement
Duration
Time
Duration
07:37
12 sec
08:47
20 sec
08:14
12 sec
09:12
20 sec
12:19
12 sec
12:51
20 sec
13:34
12 sec
13:50
20 sec
14:16
12 sec
15:40
20 sec
15:16
12 sec
16:17
20 sec
16:18
12 sec
16:30
20 sec
17:14
12 sec
19:11
20 sec
18:11
12 sec
20:14
20 sec
22:29
12 sec
22:45
20 sec
Radio Ads on
26th 27th & 28th
January
Radio
Mentions on
30th & 31st