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DIGITAL MARKETING
S E O / S E M K E Y W O R D S E X E RC I S E
THE ASSIGNMENT
I will be giving you one brand each
Create:
1-2 Campaigns(state the objective)
4-5 Ad Units (state individual objectives)
4-5 Keywords per ad unit (state why you have used
these)
Campaign
Ad Unit 1
Ad Unit 2
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
1
2
3
4
5
6
7
8
Ad Unit 3
Keyword 9
Keyword 10
Keyword 11
Keyword 12
Ad Unit 4
Keyword
Keyword
Keyword
Keyword
13
14
15
16
Ad Unit 5
Keyword
Keyword
Keyword
Keyword
17
18
19
20
Campaign 1
Ad Unit 1
Ad Unit 2
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
Keyword
1
2
3
4
5
6
7
8
Campaign 2
Ad Unit 3
Keyword 9
Keyword 10
Keyword 11
Keyword 12
Ad Unit 4
Keyword
Keyword
Keyword
Keyword
13
14
15
16
Ad Unit 5
Keyword
Keyword
Keyword
Keyword
17
18
19
20
YOUR BRANDS
GROUPS 1, 4, 10
Calorie-conscious tiffin service for Bangalore
GROUPS 2, 6, 8, 9
Adventure sport company (trekking, watersport,
cycling, jungle visits, etc), which is budget in
nature; catering to all classes of people, based in
Panjim, serving only Goa as a destination
GROUP 5, 3, 7
New online merchandise company for accessories
stylized with football themes / EPL
Eg: Arsenal phone covers, EPL jerseys
THE FORMAT
TEAM
ASSIGNMENT 1
BRAND
Brand
Feel free to give your brand a name no extra
marks, though!
CAMPAIGN # 1
CAMPAIGN 1
State the objective of this campaign
AD UNIT 1
Objective of ad unit
Keyword
Volume
AD UNIT 2
Objective of ad unit
Keyword
Volume
AD UNIT 3
Objective of ad unit
Keyword
Volume
Mail to:
piyush14@gim.ac.in
By 10:30
THANK YOU!