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2008

ENERGY DRINK
GUIDE
COMPLETE LISTINGS FOR
OVER 200 BRANDS

DIGITAL EDITION SPONSORED BY:

A SPECIAL SUPPLEMENT TO BEVERAGE SPECTRUM


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INTRODUCTION
2008 energy drink guide

H ere’s a good indicator of the growth of the energy drink category:


the world’s biggest energy drink brand, Red Bull, recently decid-
ed it didn’t have to launch a new energy drink to have a successful
new product.
A skeptic might read that launch as the work of a company that, recog-
nizing weakness in its core brand, is trying to diversify. But we know Red
Bull, and we know they don’t like to play that way. The launch of Red
Bull Simply Cola is happening now because that company likes to deal
from a position of strength, and energy drinks have never been stronger.
Energy as a concept has pushed out of the carbonated zone and into
a variety of beverages. It’s moved from 8.2 oz. slim cans to 24 oz.
re-sealable multi-serves. Beverage marketers are taking it from behind
the bar and the truck-stop cooler to the breakfast table and the after-
noon break. This morning, before writing this, I passed a college kid
with a can of Java Monster. Maybe he was on his way to his morning
class. I don’t know. But I do know that as a sustained growth story,
energy drinks have taught us all a thing or two.
As the category belches with saturation, brands continue to seek new
channels for market penetration ranging from Staples to Home Depot to
CompUSA. As in years past, niche-targeted demographics and consum-
er-based interests continue to attempt to differentiate themselves from
their competitors. While we didn’t list energy shots last year, in 2008
we have over 25 listed. If you are an all-natural, low-glycemic index,
organic, non-carbonated product, you are probably delighted that Whole
Foods is now in the process of creating a special all-natural energy set.
Will we see more fair-trade entries down the line?
In 2007 we listed 191 brands. In this year’s edition, there are 228
brands. The layout remains the same except we’ve included an index
with company contact information. Don’t forget to check out sales
numbers as well. So enjoy this year’s energy drink guide. No matter who
you are, no matter where or when you’re reading it, chances are there’s
an energy drink that has been tailor-made just for you.

Key

ENERGY MALTERNATIVE/ BEER APHRODISIAC/LOVE DRINK


ORGANIC FAT BURNER/WORKOUT PRODUCT
ENERGY SHOT NON-CARBONATED

See Page 52 for all company contact information.

ENERGY DRINK GUIDE 2008 3


180 ACE

Anheuser-Busch, Inc. Hansen Beverage Company

Available Products: Available Products:


• Orange Citrus Blast • ACE Energy
• Blue with Acai • Lo-Cal
• Blue with Acai Low Cal • Energy + Juice
• Red with Goji
• Sugar-Free Orange Citrus Blast Packaging: 16 oz. can

Packaging: 8.2 oz. and 16 oz. can

24:7 Acute Fruit

PriLabs Inc. Monarch Beverages

Available Products: Available Products:


• Original • Sugar-Free • Orange Passion Fruit
• Lemon Lime • Cherry Berry
• Orange • Green Apple Packaging: 16 oz. can
• Latte • Espresso

Packaging: 16 oz. can

3SUM Airforce Nutrisoda

United Brands Company Ardea Beverage Company

Available Products: Available Products:


• Original • Energize (Mandarin + Mint)
• Apple
• Watermelon Packaging: 8 oz. can
• Tropical

Packaging: 16 oz. can

5-hour Energy All City NRG

Living Essentials Arizona Beverages

Available Products: Available Products:


• Original • Lemon-Lime • Pomegranate
• Orange • Citrus Decaf • Regular
• Extra Strength • Diet

Packaging: 2 oz. plastic Packaging: 16 oz. can

4 ENERGY DRINK GUIDE 2008


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AMP Arizona Caution Energy

Pepsico, Inc. Arizona Beverages

Available Products: Available Products:


• Original • Relaunch • Regular
• Sugar-Free • Traction • Low-Carb
• Overdrive • Elevate
Packaging: 8.3 oz. and 16 oz. can
Packaging: 8 oz., 16 oz. Tall Boy,
24 oz. Big Rig

Animal Arizona Green Tea Energy

Alban Distributors Arizona Beverages

Available Products: Available Products:


• Animal Energy/ Tiger • Pomegranate
• Regular
Packaging: 16 oz. can • Diet

Packaging: 16 oz. can

Antimatter Awake

Microgravity Enterprises, Inc. Apple & Eve

Available Products: Available Products:


• Antimatter • Awake
• Awake Light
Packaging: 8.4 oz. can
Packaging: 12 oz. can

AQUA-T Axle Fuel

FAN-T, Inc. Axle Fuel

Available Products: Available Products:


• Original • Original
• Low-Carb
• Avicenna Packaging: 8.4 oz. and 16 oz. can

Packaging: 8.3 oz. and 16 oz. can, plastic

6 ENERGY DRINK GUIDE 2008


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B52 BAZZA High-Energy Tea

Gold Marketing LLC Cooper Tea Company

Available Products: Available Products:


• Citrus Berry • Raspberry Tea
• Zero-Sugar Citrus Berry • Green Tea
• Peach
Packaging: 16.9 oz. plastic
Packaging: 16 oz. can

Banzai Big Red Jak

Swanel Beverage, Inc. Big Red, Inc.

Available Products: Available Products:


• Regular • Big Red Jak Original
• Banzai-Blue • Low-Carb
• Low-Carb
Packaging: 16 oz. can
Packaging: 12 oz. glass, 16 oz. can

Battery Bionic Boink

Atlantic Brands Inc Boink International LLC

Available Products: Available Products:


• Battery Energy Drink • Bionic Boink Energy/Citrus Berry

Packaging: 11.2 oz. can Packaging: 8 oz. plastic bottle

BAWLS Guarana Blast

Hobarama, LLC/BAWLS Guar- Bally Total Fitness


ana
Available Products:
Available Products: • Original
• Original BAWLS • Sugar-Free
• Guarana EXXTRA
• Cherry Packaging: 8.3 oz. can
• G33K B33R

Packaging: 10 oz. glass, 16oz. can


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Blast Energy Shot BooKoo

Bally Total Fitness BooKoo Beverages Inc.

Available Products: Available Products:


• Citrus • Bite
• Wildberry
Packaging: 2 oz. plastic • Citrus
• Punch
• Zero Carb Wildberry

Packaging: 5.75 oz., 16 oz. and 24 oz. can

Blue Sky Natural Energy Brawndo - The Thirst Mutilator

Hansen Beverage Company Redux Beverages

Available Products: Available Products:


• Wild Berry • carbonated sports energy hybrid (lemon-
• Juiced Energy lime flavor)

Packaging: 8.3 oz. and 16 oz. can Packaging: 16 oz. can

Blutonium Bump

Folsom Distributing Company BUMP Beverage Company, Inc.

Available Products: Available Products:


• Original - Unconventional Energy • Pomegranate/Citrus
• Peaceful Power
Packaging: 10.5 oz. can
Packaging: 2.25 oz. plastic

Bomba Burn

Genuine Wellness, Inc. BURN Energy Drink

Available Products: Available Products:


• Original • Original
• Ruby Orange • Sugar-Free
• Blueberry
• Black Currant Packaging: 16 oz. can

Packaging: 8.4 oz. and 11.1 oz. glass

10 ENERGY DRINK GUIDE 2008


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www.bawls.com
C1.5 Catalyst

Intervest Media Group Catalyst Beverage Company

Available Products: Available Products:


• Lemon-Lime • Catalyst

Packaging: 8.3 oz. can Packaging: 12 oz. aluminum bottle

Caballo Negro Celsius

Distribuidores De La Celsius, Inc.


Energia Inc
Available Products:
Available Products: • Orange
• Original • Wild Berry
• Double Kick • Lemon-Lime
• Caballo Negro Zero • Cola
• Ginger Ale
Packaging: 8.4 oz. and 16 oz. can
Packaging: 12 oz. bottle and can

Canadian Beaver Buzz Charge! SuperShot

Double D Beverage Co. Labrada Nutrition

Available Products: Available Products:


• Citrus Energy • Citrus
• Core Energy
• Green Machine Energy Packaging: 2 oz. plastic
• Saskatoon Berry Energy
• Green Tea Energy

Packaging: 12 oz. and 16 oz. can

Cascabel Cheetah

Cascabel North America City Ice Beverages, Inc.

Available Products: Available Products:


• Cascabel Energy Drink • Tropical

Packaging: 8.4 oz. can Packaging: 12 oz. can

12 ENERGY DRINK GUIDE 2008


Chic

National Beverage Corp.

Available Products:
• Berry-In-O-Scent
• Sin-A-Man

Packaging: 12 oz. can

Cintron

Cintron Beveage Group

Available Products:
• Cranberry Splash
• Tropical Azul
• Pineapple
• Citrus Mango
• Sugar-Free Citrus Mango

Packaging: 16 oz. can

CL-One

CL-One Corporation

Available Products:
• CL-One

Packaging: 8.3 oz. and 16 oz. can

Cocaine

Redux Beverages

Available Products:
• Original
• Cut
• Free

Packaging: 8.4 oz. can

ENERGY DRINK GUIDE 2008 13


Colombian Power CRUNK!!!

Colombian Power Crunk, LLC

Available Products: Available Products:


• Original • Original
• Sugar-Free • Sugar-Free

Packaging: 8.4 oz. and 16 oz. can Packaging: 8 oz. and 16 oz. can

CoMotion Cuba Herbal Energy Juice

Monarch Beverages Cuba Beverage Company

Available Products: Available Products:


• Dragon Fruit • Passionfruit/Orange
• Wild Berry
Packaging: 8.4 oz. can • Pomegranate/Cranberry

Packaging: 12oz. can

Coolah dailyENERGY

Dr Pepper Snapple Group Clearly Canadian

Available Products: Available Products:


• Original • Raspberry
• Diet • Pink Grapefruit

Packaging: 16 oz. can Packaging: 591 mL plastic

Crazy Horse Damzl Fuel

Beverages Unlimited LLC Damzl Fuel

Available Products: Available Products:


• Crazy Horse Energy Drink • Damzl Fuel / Bionic Shirley Temple

Packaging: 8.4 oz. can Packaging: 12 oz. can

14 ENERGY DRINK GUIDE 2008


Daredevil Dickens Energy Cider

Outlast Nutrition LLC DC Brands International

Available Products: Available Products:


• Original • Original
• Lighter Fluid • Low-Carb

Packaging: 16 oz. can Packaging: 16oz. can; 3 Gal and


5 Gal BIB

Deep Throat Die Hard

Deep Throat Energy Drinks Leading Brands, Inc

Available Products: Available Products:


• Deep Throat Energy Drink • Lemon
• Orange
Packaging: 8.4 oz. can • Punch
• Berry

Packaging: 15.5 oz. can

ENERGY DRINK GUIDE 2008 15


Diesel Emu

United Brands Company Great Lakes Emu Products, LLC

Available Products: Available Products:


• Regular • Original
• Low-Carb
Packaging: 5 oz. glass; 8.4 oz. can
Packaging: 12 oz., 15 oz. and 24 oz. can

DNA Encore

DNA Beverage Corporation PriLabs Inc.

Available Products: Available Products:


• Citrus • Encore
• Sugar-Free Citrus
• Lemon lime Packaging: 8.4 oz. can

Packaging: 16 oz. can

E - Ephedra Tea Ephrine Plus Energy Shot

Anthracyte, LLC DMD Pharmaceuticals

Available Products: Available Products:


• Ephedra Tea / Mango Herbal Blend • Original

Packaging: 16 oz. plastic Packaging: 2 oz. plastic

E10 essn

RMG Company, LLC Skylarhaley

Available Products: Available Products:


• Original (Cranfruit flavor) • pomegranate limeflower

Packaging: 12 oz. can Packaging: 12 oz. can

16 ENERGY DRINK GUIDE 2008


GIVE CONSUMERS
THE HORSEPOWER
THEY DEMAND

INTRODUCING NOS POWERSHOT!


• NOS brings a real brand to the $60 Million Energy Shot category
• More Horsepower! Higher energy content than its competitors
• Same flavor profile as NOS Energy Drink…It tastes great!
• Available May 1 through your local Coke bottler

NOS 22oz – TRUE RESEALABILITY! BIG PROFITS!


• Hottest package in the energy drink category!
• +5083% growth vs YAG!*
• 2nd in Velocity in the larger than 16oz category!*
• Different than other 24oz offerings:
- Unique packaging targets other brands’ high frequency consumers
- Enhances the velocity of 16oz!
*Source: Total US, ACNielsen, Nov 2007 Conv Rtl Channel
Ex Drinks Fixx

Ex Drinks US FIXX Beverage LLC

Available Products: Available Products:


• Ex Energy • FIXX Maximum Strength Energy Drink

Packaging: 8.4 oz. can Packaging: 20 oz. plastic bottle,


8.4 oz. can

Faded Fixx Energy Shots

Faded Energy FIXX Beverage LLC

Available Products: Available Products:


• Original • Extreme Shots
• Sugar-Free • Extreme Super Shots

Packaging: 8.4 oz. can Packaging: 2 oz. plastic

Fever Stimulation Flash Power


Beverage
Braza Enterprises, Inc.
Fever Beverage
Available Products:
Available Products: • Original
• Original • Light
• Low-Cal
Packaging: 8.4 oz. can
Packaging: 12 oz. aluminum bottle

Firefly FlavorBrazil

Christopher Brookes FlavorBrazil


Distinctive Foods
Available Products:
Available Products: • Acai Energy
• Wake Up
Packaging: 10 oz. glass
Packaging: 11.2 oz. glass

18 ENERGY DRINK GUIDE 2008


Fortify Fruit2O

Increnovo, LLC Sunny Delight Beverages Co.

Available Products: Available Products:


• Energy/Sport Fusion Drink • Energy - (Vitamin-Enhanced Raspberry)

Packaging: 14.5 oz. can Packaging: 16 oz. plastic

Frank's Fuel Cell

Frank's Energy Drink Bayshore Specialties Ltd.

Available Products: Available Products:


• Classic • Tropical Fruit
• Sugar-Free • Juicy Citrus
• Lime • Wild Berry
• Pineapple • Lemon Green Tea

Packaging: 8.4 oz. and 16.8 oz. can Packaging: 2 oz. plastic

Freek Full Throttle

National Beverage Corp. The Coca-Cola Company

Available Products: Available Products:


• Pyscho • Maniac • Original • Sugar-Free
• Rage • Skitzo • Fury • Fury Sugar-Free
• Screem • Blue Demon • Mother
• Maniac Sugar-Free
• Thrill-Her Sugar-Free Packaging: 16 oz. can

Packaging: 16 oz. can

FRS Healthy Energy Function: Alternative Energy

The FRS Company Function Drinks

Available Products: Available Products:


• Low Cal Wild Berry • Alternative Energy
• Low Cal Peach Mango
• Low Cal Orange Packaging: 16.9 oz. plastic
• Orange
• Lemon-Lime

Packaging: 11.5 oz. can


20 ENERGY DRINK GUIDE 2008
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BA3423.8x10.875.AD.indd 1 3/13/08 4:51:11 PM


Fusion Energy Shot Game Juice

Got-Fusion, Inc. Game Juice, Inc.

Available Products: Available Products:


• Original • Game Juice - Impact

Packaging: 2 oz. plastic Packaging: 16.9 oz. plastic

G Pure GAzZu

G Energy, Inc. BooKoo Beverages Inc.

Available Products: Available Products:


• Lulo Lime • Cherry
• Lime Zero Calorie • Mango Orange
• Orange Blossom • Original
• Orange Blossom Zero Calorie
Packaging: 16 oz. can
Packaging: 200 mL glass

ENERGY DRINK GUIDE 2008 21


Go Fast Guayaki Yerba Mate

Go Fast Sports and Guayaki Yerba Mate


Beverage Company
Available Products:
Available Products: • Pure Passion • Pure Empower Mint
• Go Fast • Pure Mind • Pure Endurance
• Light • Traditional Mate • Pure Heart
• Unsweetened Mate
Packaging: 8.4 oz. and 11.9 oz. can
Packaging: 16 oz. glass

Go Girl Guru

Nor-Cal Beverage Co., Inc. Guru Beverage Co.

Available Products: Available Products:


• Go Girl • Original
• Go Girl Glo • Lite
• Juicy - Tangerine
Packaging: 12 oz. can • Iced Tea - Green Tea Honey Lemon
• Sports - Lemon-Lime

Packaging: 8 oz. and 16 oz. can

Go Juice Hair of The Dog

Natural Precepts, LLC Innovative Technologies Corp.

Available Products: Available Products:


• Strawberry-Kiwi • Original
• Sugar-Free
Packaging: 8.4 oz. can • Night Time Sugar-Free
• Powerhouse Formula Sugar-Free

Packaging: 8.4 oz. can

Green U Halftime

Tempest Tea Halftime Energy Drink

Available Products: Available Products:


• Original • Fruit Punch

Packaging: 8 oz. can Packaging: 16 oz. can

22 ENERGY DRINK GUIDE 2008


Havoc Horny

HAVOC Distribution, Inc. Braza Enterprises, Inc.

Available Products: Available Products:


• Regular • Horny
• Sugar-Free
Packaging: 8.4 oz. can
Packaging: 8.4 oz. and 16 oz. can

Headshot Energy Shot Howling Monkey

Impulse One McKenzie River Corp

Available Products: Available Products:


• Headshot • Original
• Apple Slam Headshot • Sugar-Free
• Blueberry Slam Headshot • Cola

Packaging: 4 oz. plastic Packaging: 16 oz. can

HER (Healthy Energy Revitalizer) Hunid Racks

HER Energy Hunid Racks

Available Products: Available Products:


• HER • Original Hustlers Mix
• HER no carbs no sugar • Mac Dre Edition
• 2Pac Edition
Packaging: 8.4 oz. can
Packaging: 8.4 oz. can

Hiball Huracan

Hiball Energy Iron Horse Beverage, LLC

Available Products: Available Products:


• Lemon Lime • Huracan Energy Naranja
• Grapefruit • Lima Limon
• Wild Berry
• Original Packaging: 12 oz. can
• Orange

Packaging: 10 oz. glass


24 ENERGY DRINK GUIDE 2008
Hydrive Insane XXX

Hydrive Energy LLC OC Energy Drink, Inc.

Available Products: Available Products:


• HYDRIVE V • Hydrive X • Original
• HYDRIVE E
• HYDRIVE Pomegranate Packaging: 2 oz. plastic
• HYDRIVE Acai Berry
• HYDRIVE Kiwi Lime

Packaging: 15.5 oz. plastic

Hype Java Monster

On Distribution Hansen Beverage Co.

Available Products: Available Products:


• Original • Nut-Up • Loca Moca
• MFP • Originale • Mean Bean
• Enlite • Lo-Ball • Irish Blend
• Energy X2 • Russian • Chai Hai

Packaging: 8.4 oz. and 16 oz. can Packaging: 15 oz. can

Impulse Jeff Gordon 24

Impulse Energy USA Pepsico, Inc.

Available Products: Available Products:


• Original • Original
• Extreme
• Low (Sugar-Free) Packaging: 16 oz. can

Packaging: 8.4 oz. and 16 oz. can

Inko's White Tea Energy Jetset

Inko's White Tea Jetset Beverages

Available Products: Available Products:


• Inko's White Tea Energy • Club Soda
• Tonic Water
Packaging: 16 oz. can • Ginger Ale
• Original
• Diet Original

Packaging: 10.5 oz. can


26 ENERGY DRINK GUIDE 2008
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Joker Mad Energy Jolt

Hansen Beverage Company Wet Planet Beverages

Available Products: Available Products:


• Joker Mad Energy • Blue Raspberry
• Lo-Carb • Ultra • Ultra (Sugar-Free)
• Mad Energy + Juice • Power Cola • Cherry Bomb
• Orange Blast • Wild Grape
Packaging: 16 oz. can • Blue • Cola

Packaging: 16 oz. and 23.5 oz. can

Jolt Endurance Shot Jones Energy

Wet Planet Beverages Jones Soda Co

Available Products: Available Products:


• Wild Grape • Original

Packaging: 2 oz. plastic Packaging: 16 oz. can

ENERGY DRINK GUIDE 2008 27


Joose King888

United Brands Company King888 Energy Drink

Available Products: Available Products:


• Original • Original
• Sugar-Free
Packaging: 12 oz. and 24 oz. can • Solid Gold

Packaging: 10.5 oz. and 16 oz. can

Kabbalah Krank'd

Kabbalah Energy Drink, Inc. NRS-Nutrition Reaource


Services, Inc.
Available Products:
• Original Available Products:
• Sugar-Free • Fruit Punch • Grape
• Orange • Pina Colada
Packaging: 16 oz. can • Lemon-Lime

Packaging: 16 oz. glass

Kaboom Kronik

Brand X, LLC Kronik Energy

Available Products: Available Products:


• Orange Buzzzz • Original
• Tropi_cool • Low-Carb
• Low Calorie Pomegranate Berry • Grind
• Entourage
Packaging: 8 oz. can
Packaging: 16 oz. and 24 oz. can

KIK-it Life Energy with Maca

OC Energy Drink, Inc. B-12 Beverages, LLC

Available Products: Available Products:


• Kik-It Original • Original
• Kik-It Diet
Packaging: 8.4 oz. can
Packaging: 10.4 oz. plastic

28 ENERGY DRINK GUIDE 2008


Liquid Lightning M-150 Energy Shot

Liquid Lightning M-150 USA

Available Products: Available Products:


• Original • M-150
• Sugar-Free
Packaging: 6.2 oz. glass
Packaging: 8.4 oz. can

Liquid Lightning Boltz Mad Croc

Liquid Lightning Mad Croc Brands, Inc.

Available Products: Available Products:


• Original • Regular
• Sugar-Free
Packaging: 2 oz. plastic
Packaging: 8.4 oz. and 16 oz. can

Lost Mana Energy Potions

Hansen Beverage Company Harcos, Inc.

Available Products: Available Products:


• Lost Energy • Mana Energy Potion
• Lost Five-O
• Lost Perfect-10 Packaging: 1.35 oz. glass
• Lost Cadillac

Packaging: 16 oz. and 23.5 oz. can

M.A.X.life Energy Teas MC2

Global Brands, Inc Beverage Plus, Inc.

Available Products: Available Products:


• Energy Black Tea • Berry Blue
• Energy White Tea • Cherry Red
• Energy Green Tea
Packaging: 8.4 oz. can
Packaging: 16 oz. can

30 ENERGY DRINK GUIDE 2008


Mini Thin Rush Moxie

BDI Marketing Cornucopia Beverages (Coca-


Cola Bottling Co. of Northern
Available Products: New England)
• Berry
Available Products:
Packaging: 2 oz. plastic • Dry Citrus

Packaging: 16 oz. can

Mojo Mozart

Mojo Sciences Mozart International 888

Available Products: Available Products:


• Original • Original chocolate

Packaging: 8.4 oz. can Packaging: 8.4 oz. can

Monsoon Nitro2Go Instant Energy

PriLabs Inc. Nitro2Go, Inc.

Available Products: Available Products:


• Original • Instant Energy / Berry
• Sugar-Free
Packaging: 2 oz. plastic
Packaging: 16 oz. can

Monster Nitro2Go

Hansen Beverage Co. Nitro2Go, Inc.

Available Products: Available Products:


• Original • Lo-Carb • Regular/Citrus Berry
• Monster Assault • MIXXD • Lite / Citrus Berry
• M-80 • Monster Khaos • Firepower
• Heavy Metal • BFC • Firepower Unleashed
• Firepower Unleashed 2
Packaging: 8.3 oz., 16 oz., 24 oz. and 32
oz. can Packaging: 16 oz. and 24 oz. can
32 ENERGY DRINK GUIDE 2008
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NOS Ntrinsic

Fuze Beverage, LLC Monarch Beverages

Available Products: Available Products:


• Original • Original - Black Pomegranate
• Sugar-Free • Sugar-Free - Black Pomegranate
• Fruit Punch
• Grape Packaging: 16 oz. can

Packaging: 16 oz. can, 11 oz. and 22 oz..


resealable PET

NOS PowerShot Nuclear Waste Antidote

Fuze Beverage, LLC Smart Energy Enterprises, Inc.

Available Products: Available Products:


• Original • Original

Packaging: 2 oz. PET Packaging: 16 oz. can

ANIMAL IS THE MOST UNIQUE ENERGY DRINK OF ITS KIND!


THE BEST OF THE BEST! DESIGNED TO SELL, BECAUSE
IT GIVES THE DAILY BOOST NEEDED WHEN WORKING
LATE NIGHTS OR PLAYING SPORTS. ENJOY THIS
REFRESHING DRINK EVERYDAY WITH ESSENTRA!

LOOKING FOR DISTRIBUTORS IN SOME STATES


FOR INFORMATION
ALBAN DISTRIBUTORS:
800.999.6126 • 954.673.1584
WWW.ANIMALENERGYDRINK.COM

ENERGY DRINK GUIDE 2008 33


Nuspeed Pink

Nutricor Labs Phoenix Global Group, LLC

Available Products: Available Products:


• NUSPEED / Punch • Citrus Berry

Packaging: 16 oz. aluminum bottle Packaging: 8.4 oz. can

NutriVation Pissed Off

NutriVation, Inc. Pissed Off Products, Inc.

Available Products: Available Products:


• Engage • Original

Packaging: 10 oz. plastic Packaging: 12 oz. can

ON GO Energy Shot Pit Bull

ON GO Energy Shot Hip Hop Beverage Corporation

Available Products: Available Products:


• Berry Blast • Regular
• Lemom Lime • Sugar-Free

Packaging: 2 oz. plastic Packaging: 8.4 oz. and 16 oz. can

Pimp Juice Pixie Mate

Fillmore Street Brewery Pixie Mate

Available Products: Available Products:


• Original • Lemon Ginger Black Tea Mate
• PJ Tight • Green Tea Yerba Mate
• Purple Label • Authentic Yerba Mate

Packaging: 8 oz. and 16 oz. can Packaging: 16 oz. glass

34 ENERGY DRINK GUIDE 2008


Playboy Rage

Play Beverages, LLC RAGE Beverages Inc.

Available Products: Available Products:


• Regular • RAGE Liquid Energy
• Sugar-Free • RAGE Asylum
• Ripped RAGE
Packaging: 8.4 oz. can • X-RAGE
• Y-RAGE

Packaging: 16 oz. can

Potencia Rattlesnake

Potencia Energy Drink Diamond 888


Beverage Company
Available Products:
• Tamarind Available Products:
• Orignal
Packaging: 16 oz. can
Packaging: 8.4 oz. can

Power Trip Re5

Power Trip Beverages PriLabs Inc.

Available Products: Available Products:


• Original Blue • Original
• Power Trip "0"
• Mango Packaging: 16 oz. can
• The Extreme

Packaging: 8.4 oz. and 16 oz. can

Radioactive Red Bull

Sensa Beverage Company Red Bull North America

Available Products: Available Products:


• Original • Orignal
• No Carb • Sugar-Free
• White Lotus Special Edition • Champion Edition

Packaging: 10.5 oz. and 16 oz. can Packaging: 8.3 oz., 12 oz. and
16.9 oz. can

36 ENERGY DRINK GUIDE 2008


Red Devil RESQ

Impulse One TGFJ, LLC

Available Products: Available Products:


• Red Devil Energy Drink • Blueberry-Raspberry
• Light
Packaging: 8.4 oz. can
Packaging: 16 oz. can

Red Rain Rhino's

Cott Corporation Rhino's Energy Drink

Available Products: Available Products:


• Original • Rhino's Energy Drink - Sugar-Free
• Sugar-Free
• Acai Blu Packaging: 8.3 oz. can
• Cran Orange

Packaging: 250mL can, 1 L plastic bottle

Redline Rip It

VPX Sports, Inc National Beverage Corp.

Available Products: Available Products:


• Princess • Power • Sugar-Free
• Black Pearl • Gin-Zing-R • Sting-R-Mo
• Triple Berry (also Xtreme) • Citrus X • Sugar-Free Citrus X
• Grape (also Xtreme) • A'Tomic Pom • Lime Wrecker
• Green Apple (also Xtreme) • Sugar-Free A'Tomic Pom

Packaging: 8 oz. plastic bottle Packaging: 12 oz. and 16oz. can


Rehab Recovery Supplement Roaring Lion

Fuze Beverage, LLC. Roaring Lion Energy Drink

Available Products: Available Products:


• Original (Cherry Tangerine) • Original

Packaging: 12 oz. can Packaging: 12 oz. can, 500 mL bottle

38 ENERGY DRINK GUIDE 2008


Rockstar Ronin

Rockstar Energy Drink Ronin USA, LLC

Available Products: Available Products:


• Original • Sugar-Free • Original
• Juiced Mango • Juiced Guava • Diet
• Zero Carb • Punched
• Juiced Pomegranate Packaging: 16 oz. can

Packaging: 8 oz., 16 oz. and 24 oz. can

Rockstar Roasted Rumba

Rockstar Energy Drink Hansen Beverage Co.

Available Products: Available Products:


• Roasted Latte • Rumba Energy Juice
• Roasted Light Vanilla
• Roasted Mocha Packaging: 16 oz.. can

Packaging: 16 oz. can

ENERGY DRINK GUIDE 2008 39


Rush! Skin

Monarch Beverages Point Blank Beverage, Inc.

Available Products: Available Products:


• Original • Original
• Lite • Lite

Packaging: 8.4 oz. and 16 oz. can Packaging: 16 oz. can

Sambazon SmartPower

Sambazon Smart Energy Enterprises, Inc.

Available Products: Available Products:


• Amazon Energy • Original

Packaging: 12 oz. can Packaging: 16 oz. can

Sea2o SoBe Adrenaline Rush

Sea2o, Inc. SoBe Beverages

Available Products: Available Products:


• Sea2o Organic Citrus • Regular
• Sugar-Free
Packaging: 10.5 oz. can
Packaging: 16 oz. can

ShotGun SoBe Essential

Diamond 888 SoBe Beverages


Beverage Company
Available Products:
Available Products: • Berry Pomegranate
• Original • Orange

Packaging: 8.4 oz. can Packaging: 16 oz. can

40 ENERGY DRINK GUIDE 2008


SoBe No Fear Standing Rock

SoBe Beverages Delta Brands

Available Products: Available Products:


• Original • Original • Low Carb
• Sugar-Free • Passion • Passion low carb
• No Fear Gold • Jennifer Gucci original
• Jennifer Gucci low carb
Packaging: 16 oz. can
Packaging: 8.4 oz. can

Sparks Steaz

Steel Brewing Company Healthy Beverage Company

Available Products: Available Products:


• Original • Berry
• Light • Diet Berry
• Plus • Orange
• Lime
Packaging: 16 oz. can
Packaging: 12 oz. can

Spike Shooter Stoked

Spike, LLC Leading Brands, Inc

Available Products: Available Products:


• Original • Original • Sugar-Free
• 'Quila Lime • Tropical Orange • Dragonberry
• Wind Chill • After Burn
Packaging: 8.4 oz. can
Packaging: 16 oz. can

Stamina-Rx SuddenRush Guarana

Hi-Tech Pharmaceuticals, Inc. SuddenRush USA

Available Products: Available Products:


• Sex on the Beach • Natural
• Xtreme
Packaging: 2 oz. plastic • Vitamina

Packaging: 11 oz. plastic

42 ENERGY DRINK GUIDE 2008


SumPoosie Cat

Top Knotch Beverage, LLC

Available Products:
• SumPoosie Cat Original

Packaging: 12 oz. glass bottle, 16 oz. can

Swing Juice

Sports Energy Distribution, LLC

Available Products:
• Orange Mango • Fruit Punch
• Lemonade • Pink Lemonade
• Pomegranate Berry
• Diet Lemonade Iced Tea

Packaging: 20 oz. plastic

Syzmo

The Organic Beverage Company

Available Products:
• Original
• Passion
• Prickly Pear

Packaging: 8.4 oz. and 12 oz. can

Tab

The Coca-Cola Company

Available Products:
• Original

Packaging: 10.5 oz. can

ENERGY DRINK GUIDE 2008 43


Talon The Jimi Hendrix Experience

Fluid Motion Beverage, Inc. The Liquid Experience Group, a


div. of Beverage Concepts, LLC
Available Products:
• Talon Original Available Products:
• Sugar-Free • Voodoo Vibe
• Blood Punch
Packaging: 16 oz. aluminum bottle
Packaging: 16 oz. and 24 oz. can and can

Thai Rage Throwdown

RAGE Beverages, Inc. Cott Beverages Inc.

Available Products: Available Products:


• Thai Rage Original • Throwdown Classic
• Wildberry • Classic Sugar-Free
• Lemonade • Throwdown Rampage Punch
• Throwdown Rampage Punch Sugar-Free
Packaging: 5.7 oz. glass
Packaging: 16 oz. can

The Beast Tiger

Brand Management FoodCare Group LTD


Associates, Inc
Available Products:
Available Products: • Tiger Energy Drink
• Original • Sugar-Free
• Zero
Packaging: 250 mL, 500 mL and
Packaging: 8 oz. can 1000 mL glass and can

The Dogs toniX

BYB Brands, Inc. The Pluto Beverage Co.

Available Products: Available Products:


• Scalded Dog • toniX energy soda
• Frigid Dog
• Stait Dog Packaging: 12 oz. glass

Packaging: 16 oz. can

44 ENERGY DRINK GUIDE 2008


CTM-32w
Countertop Cooler

Uni-Glide
Adjustable Glide Rack

Edge-Lit
Permanent Branding

CBC-040
CAC - 063
Refrigerated Barrel Cooler

Open Air Curtain Cooler CTM - 076


Fortune Resources, LLC Floor Standing Cooler

120 Woodbine Street, Bergenfield NJ 07621 USA


Tel: (201) 387-2211 i nfo@crystalcooler.com
www.crystalcooler.com
Torque Unbound

Point Blank Beverage, Inc. Hansen Beverage Company

Available Products: Available Products:


• Original • Original
• Blush • Lo-Carb
• Energy + Juice
Packaging: 16 oz. can
Packaging: 16 oz. can

Trim U Upshot

DMD Pharmaceuticals Drinks That Work

Available Products: Available Products:


• Original • Pomegranate
• Fruit
Packaging: 2 oz. plastic • Mocha
• Sugar-Free Kola

Packaging: 2.5 oz. plastic

Turn Left V&V Premium

DC Brands International V&V Premium Energy Beverage

Available Products: Available Products:


• Original • Pomegranate Blueberry
• Citrus Twist
Packaging: 16 oz. can • Sugar-Free Berry
• Orange Clementine

Packaging: 12 oz. glass bottle

U.S. Energy Vamp N.R.G.

United Brands Company TI Beverage Group, Ltd.

Available Products: Available Products:


• Original • Original

Packaging: 16 oz. and 24 oz. can Packaging: 8.4 oz. can

46 ENERGY DRINK GUIDE 2008


Vegas Vita 500

Phoenix Global Group, LLC Preferred Original


Marketed Products
Available Products:
• Original Available Products:
• Vita 500 Energy Drink
Packaging: 8.4 oz. can
Packaging: 8 oz. can

Venga Vitamin Energy

Beverage Innovations Glaceau

Available Products: Available Products:


• Energize • Daily Dose • Tropical Citrus
• Brainstorm • Health & Zen • Fruit Punch
• Rehydrate • Calorie Burn • Dragonfruit

Packaging: 18 oz. plastic botle Packaging: 16 oz. can

ENERGY DRINK GUIDE 2008 47


Vixen Who's Your Daddy

Fluid Motion Beverage Inc. Who's Your Daddy Inc.

Available Products: Available Products:


• Vixen Foxberry • Cranberry Pineapple
• Foxpunch • Sugar-Free Cranberry Pineapple
• Foxcitrus • Green Tea
• Sugar-Free Green Tea
Packaging: 16 oz. can
Packaging: 16 oz. and 8.4 oz. can,
3.5 gallon BIB

Wet Mango Wild Buzz

New Image Global, Inc. Buzz Beverages

Available Products: Available Products:


• Original • Original
• Light • Citrus
• Peach
Packaging: 8.3 oz. can • Mango

Packaging: 12 oz. and 16 oz. can,


1 L plastic

WheyUP WildLife

WheyUP Stevens Point Brewery

Available Products: Available Products:


• Tropical Citrus • Original
• Wild Berry
Packaging: 16 oz. can
Packaging: 16 oz. plastic

WhoopAss Wonder Drink

Jones Soda Co Kombucha Wonder Drink

Available Products: Available Products:


• Original • Original
• Cherry Cassis
Packaging: 16 oz. can • Peach Mango

Packaging: 12 oz. can

48 ENERGY DRINK GUIDE 2008


Created from the very popular LATIN favorite Tamarind fruit pulp concentrate ·

Carbonated for a refreshing taste ·

NOT just another pop & fizzle re-label energy drink ·

More energy than The Bull with Ginseng, Guarana, and Vitamin C ·

No after taste ·

27% of Latinos drink energy drinks compared to 9% of non-Latinos ·

All Latin countries recognized on the can ·

Latinos are extremely brand-loyal ·

All Latin marketing strategy ·

All Hispanic Gorilla marketing teams ·

POP materials and support system ·

Made for Latinos but enjoyed by everyone!

Become a distributor today: (800) 973-3038


www.PotenciaEnergyDrink.com
Xenergy Xtazy Energy Shot

Xyience Xtazy Beverage Co.,Ltd

Available Products: Available Products:


• Cran-Razz • Big Apple • Original
• Citrus Clear • Mango Guava
• Blue Pom • Pink Lemon Packaging: 2 oz. plastic

Packaging: 8.4 oz. and 16 oz. can

Xingtea Xtazy

Cott Corporation Xtazy Beverage Co.,Ltd

Available Products: Available Products:


• Xingtea Energy • Cranberry Blast
• Lime Blast
Packaging: 23.5 oz. can • Orange Blast
• Sugar-Free Passion Fruit Pineapple

Packaging: 12 oz. can

XL Xtreme Shock

XL Energy Drink Corp ANSI of NRG

Available Products: Available Products:


• Original • Fruit Punch
• Sugar-Free • Grape
• Orange
Packaging: 8.4 oz. and 16 oz. can • Blue Raspberry

Packaging: 12 oz. plastic

XO Xzude

XO Energy Beverage Corp. Admiral Beverage

Available Products: Available Products:


• Original • Vanilla • Original
• Peach • Grape • Diet
• Diet • Citrus
• Berry Packaging: 12 oz. can

Packaging: 180 mL plastic

50 ENERGY DRINK GUIDE 2008


YJ Stinger Zenedge Energy Shooter

NVE Pharmaceuticals Zenedge, Inc.

Available Products: Available Products:


• Enraged Raspberry (and Sugar-Free) • Zenedge Shooter - Berry
• Pounding Punch • Lemon-Lime
• Sinful Citrus
• Chronic Cola (and Sugar-Free) Packaging: 2.0 oz. plastic

Packaging: 8.4 oz. can

Zenedge Zipfizz Liquid Shot

Zenedge, Inc. Zipfizz Corp.

Available Products: Available Products:


• Original • Mango Lemon Lime
• Orange Lemon Lime
Packaging: 8.4 oz. can • Fruit Punch

Packaging: 4 oz. plastic

ENERGY DRINK GUIDE 2008 51


INDEX
company contact information

COMPANY NAME PHONE WEB SITE


Admiral Beverage 307-347-4205 www.admiralbeverage.com
Alban Distributors 800-999-6126 www.animalenergydrink.com
Anheuser-Busch, Inc. 314-577-3794 www.180.com
ANSI of NRG 727-542-2767 www.xtremeshock.com
Anthracyte, LLC 801-599-1268 www.drink-ephedra-tea.com
Apple & Eve 516-222-0236 www.awake-energy.com
Ardea Beverage Company 612-746-2770 www.nutrisoda.com
Arizona Beverages 516-812-0395 www.drinkarizona.com
Atlantic Brands, Inc. 310-237-6495 www.batterydrink.com
Axle Fuel 646-312-0126 www.axlefuel.com
B-12 Beverages, LLC 561-393-6838 www.b12bev.com
Bally Total Fitness 773-864-3634 www.ballyfitness.com
Bayshore Specialties, Ltd. 905-829-0888 www.fortifiedfuelcell.com
BDI Marketing 317-228-0000 www.bdimarketing.com
Beverage Innovations 561-665-8200 www.beverage-innovations.com
Beverage Plus, Inc. 877-309-9876 www.mc2energydrink.com
Beverages Unlimited, LLC 877-726-5977 www.crazyhorseenergydrink.com
Big Red, Inc. 254-772-7791 www.redjakenergy.com
Boink International, LLC 480-967-7776 www.boinkenergy.com
BooKoo Beverages, Inc.  866-568-3322 www.bookooenergy.com
www.gazzuenergy.com
Brand Management Associates, Inc. 770-645-1200 www.brand-mgt.com
Brand X, LLC 520-529-4199 www.kaboominfinite.com
Braza Enterprises, Inc. 877-545-5584 www.flashpowerusa.com
www.drinkhorny.com
Bump Beverage Company, Inc. 866-289-2867 www.getbump.com
Burn Energy Drink 336-540-9476 www.burnenergydrink.com
Buzz Beverages 661-664-5800 www.buzzbeverages.com
BYB Brands, Inc. 704-319-0390 www.bybbrands.com
Cascabel North America 662-258-2049 www.cascabelenergydrink.com
Catalyst Beverage Company 805-708-4290 www.drinkcatalyst.com
Celsius, Inc. 561-276-2239 www.celsius.com
Christopher Brookes Distinctive Foods 425-640-2233 www.cbdf.com
Cintron Beveage Group 267-298-2100 www.cintron21.com
City Ice Beverages, Inc. 888-823-9424 www.cheetahenergy.com
Clearly Canadian 604-742-5318 www.clearly.ca
Cl-One Corporation 949-364-2895 www.cl-one.com
Colombian Power 212-367-7401 www.colombianpowerenergydrink.com
Cooper Tea Company 303-527-1700 www.bazzatea.com
Cornucopia Beverages 603-627-7871 N/A
Cott Corporation 905-672-1900 www.cott.com
www.throwdown.com
Crunk, LLC 678-578-5320 www.crunkenergydrink.com
Cuba Beverage Company 619-255-8958 www.cubabev.com
Damzl Fuel 866-711-3835 www.damzlfuel.com

52 ENERGY DRINK GUIDE 2008


COMPANY NAME PHONE WEB SITE
DC Brands International 303-279-3800 www.dickensenergycider.com
www.turnleftenergy.com
Deep Throat Energy Drinks 702-438-1549 www.deepthroatenergy.com
Delta Brands 608-444-4247 www.deltabrands.net
Diamond 888 Beverage Company 662-258-2049 www.shotgunenergydrink.com
Distribuidores De La Energia, Inc. 650-347-6800 www.caballonegro.biz
DMD Pharmaceuticals 800-795-2477 www.dmdpharm.com
DNA Beverage Corporation 954-970-3826 www.dnaenergydrink.com
Double D Beverage Co. 403-923-2899 www.beaverbuzz.com
Dr Pepper Snapple Group 972-673-7000 www.coolahenergy.com
Drinks That Work 805-557-0055 www.drinksthatwork.com
Ex Drinks US 714-516-9663 www.exdrinksus.com
Faded Energy 562-943-0157 www.fadedenergy.com
FAN-T, Inc. 313-282-7375 www.aquatenergy.com
Fever Beverage 610-828-9690 www.feverusa.com
FIXX Beverage, LLC 732-270-1932 www.getyourfixx.com
FlavorBrazil 718-300-9158 www.flavorbrazil.com
Fluid Motion Beverage, Inc. 800-951-9123 www.fluidmotionbev.com
Folsom Distributing Company 618-254-0427 www.drinkblutonium.com
FoodCare Group, Ltd. +48 694 44 00 23 www.tigerenergyclub.com
Frank’s Energy Drink 888-332-0623 www.franksenergy.com
Fillmore Street Brewery 314-727-6903 www.letitloose.com
Function Drinks 310-725-9050 www.functiondrinks.com
Fuze Beverage, LLC 201-461-6640 www.drinknos.com
www.liquidrehab.com
G Energy, Inc. 212-995-2740 www.gpureenergy.com
Game Juice, Inc. 786-525-6969 www.gamejuice.com
Genuine Wellness, Inc. 312-306-9570 www.bomba-usa.com
Glaceau 718-746-0087 www.glaceau.com
Global Brands, Inc. 845-358-1212 www.globalbrandscorp.com
Go Fast Sports 303-893-1222 www.gofastsports.com
Gold Marketing, LLC 214-533-1682 www.drinkb52.com
Got-Fusion, Inc. 858-847-9000 www.got-fusion.com
Great Lakes Emu Products, LLC 989-662-2165 www.emusingsecrets.com
Guayaki Yerba Mate 888-482-9254 www.guayaki.com
GURU Beverage Co. 800-810-4878 www.guruenergy.com
Halftime Energy Drink 209-914-4171 www.halftimeinc.com
Hansen Beverage Co. 951-739-6476 www.aceenergydrink.com
www.drinkbluesky.com
www.hansens.com
www.monsterenergy.com
www.rumbaenergyjuice.com
Harcos, Inc. 866-479-7573 www.manapotions.com
Havoc Distribution, Inc. 972-418-0225 www.havocenergy.com
Healthy Beverage Company 215-321-8330 www.steazenergy.com
HER Energy 310-871-7452 www.herenergy.com
Hiball Energy 415-420-4801 www.hiballer.com
Hip Hop Beverage Corporation 310-600-9729 www.hiphopbev.com
Hi-Tech Pharmaceuticals, Inc. 888-855-7919 web.hitechpharma.com
Hobarama, LLC/Bawls Guarana 305-531-9708 www.bawls.com
Hunid Racks 510-223-4746 www.100racks.com

ENERGY DRINK GUIDE 2008 53


COMPANY NAME PHONE WEB SITE
Hydrive Energy, LLC 914-925-9100 www.hydriveenergy.com
Impulse Energy USA 305-634-1334 www.impulseenergy.com
Impulse One 877-869-7519 www.impulse-one.com
Increnovo, LLC 414-434-9324 www.fortifyenergy.com
Inko’s White Tea 917-273-7594 www.healthywhitetea.com
Innovative Technologies Corp. 800-482-2637 www.hairofdog.com
Intervest Media Group 630-493-4429 www.c15energy.com
Iron Horse Beverage, LLC 631-465-2102 www.huracanenergia.com
Jetset Beverages 415-531-6905 www.drinkjetset.com
Jones Soda Co 206-624-3357 www.jonessoda.com
Kabbalah Energy Drink 310-358-5600 www.kabbalahenergydrink.com
King888 Energy Drink 775-626-6000 www.king888.com
Kombucha Wonder Drink 503-224-7331 www.wonderdrink.com
Kronik Energy 480-491-5577 www.kronikenergy.com
Labrada Nutrition 281-774-1355 www.labrada.com
Leading Brands, Inc. 604-685-5200 www.lbix.com
www.stokedenergy.com
Liquid Lightning 888-822-3143 www.llenergy.com
Living Essentials 248-960-1700 www.fivehour.com
M-150 USA 310-971-1916 www.m-150usa.com
Mad Croc Brands, Inc. 877-623-2762 www.madcroc.com
McKenzie River Corp 415-732-1000 www.howlingmonkey.com
Microgravity Enterprises, Inc. 508-486-0081 www.antimatterdrink.com
Mojo Sciences 888-334-6656 www.mojoenergy.com
Monarch Beverages 404-262-4040 www.monarchbeverages.com
Mozart International 888 888-429-8879 www.mozartenergydrink.com
National Beverage Corp. 954-581-0922 www.nationalbeverage.com
Natural Precepts, LLC 318-435-3133 www.gojuice.com
New Image Global, Inc. 888-898-6879 www.exoticenergydrink.com
Nitro2Go, Inc. 909-864-4886 www.nitro2go.com
Nor-Cal Beverage Co., Inc. 916-617-4450 www.ncbev.com
NRS-Nutrition Reaource Services, Inc. 866-572-6531 www.krankd.com
Nutricor Labs 801 572-1478 www.nutricorlabs.com
NutriVation, Inc. 360-597-4778 www.nutrivation.com
NVE Pharmaceuticals 973-786-7862 www.stacker2.com
OC Energy Drink, Inc. 909-297-3256 www.ocenergydrink.com
On Distribution 203-624-4973 www.hype.com
ON GO Energy Shot 248-470-4300 www.ongoenergy.com
Outlast Nutrition, LLC 949-716-2330 www.daredevilenergydrink.com
Pepsico, Inc. 914-253-2000 www.ampenergy.com
www.jeffgordon.com
Phoenix Global Group, LLC 502-589-1363 www.pinkenergydrink.com
www.vegasenergydrink.com
Pissed Off Products, Inc. 305-949-6867 www.pissedoffenergydrink.com
Pixie Mate 303-444-6283 www.pixiemate.com
Play Beverages, LLC 310-481-4400 www.playboyenergy.com
Point Blank Beverage, Inc. 619-448-4482 www.skinindustries.com
www.drinktorque.com
Potencia Energy Drink 704-660-0226 www.potenciaenergydrink.com

54 ENERGY DRINK GUIDE 2008


COMPANY NAME PHONE WEB SITE
Power Trip Beverages 954-862-1445 www.powertripbev.com
Preferred Original Marketed Products 856-472-0545 www.pompinc.com
PriLabs, Inc. 718-832-2900 www.prilabs.com
www.drink24-7.com
Rage Beverages Inc. 514-312-3764 www.rageliquidenergy.com
Red Bull North America 310-460-5344 www.redbullusa.com
Redux Beverages 951-304-1144 www.drinkredux.com
Rhino’s Energy Drink 310-926-7634 www.rhinos-energy.com
RMG Company, LLC 702-294-7310 www.e10energydrink.com
Roaring Lion Energy Drink 818-243-8200 www.roaringlionenergydrink.com
Rockstar Energy Drink 323-785-2826 www.rockstar69.com
Ronin USA, LLC 920-222-3015 www.drinkronin.com
Sambazon 949-498-8618 www.sambazon.com
Sea2o, Inc. 425-653-2302 www.sea2o.com
Sensa Beverage Company 800-462-9680 www.catchtheglow.com
Skylarhaley 925-600-9397 www.skylarhaley.com
Smart Energy Enterprises, Inc. 707-246-2256 www.upgradeyourenergydrink.com
SoBe Beverages 203-642-7270 www.sobebev.com
Spike, LLC 719-473-5500 www.spikeshooter.com
Sports Energy Distribution, LLC 781-881-4022 www.swingjuice.com
Steel Brewing Company 818-969-6811 www.sparks.com
Stevens Point Brewery 715-344-9310 www.wildlifeenergy.com
SuddenRush USA 818-574-8172 www.suddenrushusa.com
Sunny Delight Beverages Co. 800-395-5849 www.sunnyd.com
Swanel Beverage, Inc. 800-279-2635 www.swanel.com
Tempest Tea 214-402-8800 www.tempesttea.com
TGFJ, LLC 862-485-0311 www.resq.info
The Coca-Cola Company 404-676-2121 www.coca-cola.com
www.tabenergy.com
The FRS Company 650-227-2209 www.frs.com
The Liquid Experience Group 203-894-8807 www.jimihendrixliquidexperience.com
The Organic Beverage Company 512-637-8800 www.syzmo.com
The Pluto Beverage Co. 215-880-1979 www.tonixenergy.com
TI Beverage Group, Ltd. 310-274-6600 www.vampire.com
Top Knotch Beverage, LLC 614-946-2903 www.sumpoosiecatinabottle.com
United Brands Company 619-461-5220 www.unitedbrandsco.com
V&V Premium Energy Beverage 212-614-8555 www.vandvenergy.com
VPX Sports, Inc 954-217-1789 www.vpxsports.com
Wet Planet Beverages 585-381-3561 www.joltenergy.com
WheyUP 480-507-2800 www.wheyup.com
Who’s Your Daddy Inc. 760-438-5470 www.kingofenergy.com
XL Energy Drink Corp 212-594-3080 www.xl-energy.com
XO Energy Beverage Corp. 212-575-7992 www.xoenergy.com
Xtazy Beverage Co., Ltd. 718-336-5703 www.xtazyenergy.com
Xyience 702-430-5400 www.xyience.com
Zenedge, Inc. 845-354-5090 www.zenedgeinc.com
Zipfizz Corporation 425-398-4240 www.zipfizz.com

ENERGY DRINK GUIDE 2008 55


C&G BRAND RANK
13 weeks ending 12/29/2007
Change vs.
% of New Change vs. Dollar Share (N.A. Year Earlier
Brand Name Category Growth Dollar Sales Year Earlier Segment) (N.A. Segment)
1 RED BULL 38.45% $303,704,453 31.6 35.2 0.9
2 MONSTER 43.43% $235,394,330 53.9 27.3 4.6
3 ROCKSTAR 7.01% $95,315,181 16.2 11.1 (1.1)
4 FULL THROTTLE 6.26% $56,629,158 26.5 6.6 (0.1)
5 AMP 3.04% $43,779,542 15.2 5.1 (0.6)
6 NO FEAR -5.90% $23,222,034 (32.5) 2.7 (2.4)
7 NOS 6.27% $17,928,770 197.1 2.1 1.2
8 ADRENALINE -2.34% $17,879,255 (19.9) 2.1 (1.2)
9 SOBE 1.04% $5,160,108 61.7 0.6 0.1
10 BOOKOO -0.87% $4,998,990 (24.8) 0.6 (0.4)
11 ARIZONA -0.06% $4,735,057 (2.4) 0.5 (0.2)
12 LOST -0.65% $4,573,712 (21.3) 0.5 (0.3)
13 RIP IT 0.79% $4,121,379 56.7 0.5 0.1
14 VITAMIN ENERGY 2.15% $4,088,491 0.0 0.5 0.5
15 JEFF GORDON 24 ENERGY 2.12% $4,018,406 0.0 0.5 0.5
16 180 0.19% $3,380,038 11.7 0.4 (0.1)
17 PRIVATE LABEL -0.22% $3,036,191 (12.0) 0.4 (0.2)
18 BAWLS 0.18% $2,811,496 13.9 0.3 (0.0)
19 XYIENCE XENERGY 1.25% $2,743,473 627.8 0.3 0.3
20 KRONIK 0.09% $2,230,096 8.0 0.3 (0.1)
21 CRUNK!!! 0.43% $1,822,399 80.7 0.2 0.1
22 RUMBA 0.59% $1,617,592 220.4 0.2 0.1
23 RED JAK 0.08% $1,257,692 14.6 0.1 (0.0)
24 SPIKE 0.45% $857,939 8097.4 0.1 0.1
25 WIRED -0.16% $855,764 (25.8) 0.1 (0.1)
26 ELEMENTS -0.86% $849,203 (65.9) 0.1 (0.3)
27 UNBOUND 0.22% $815,343 100.2 0.1 0.0
28 COOLAH -0.17% $780,116 (29.1) 0.1 (0.1)
29 SAVAGE 0.36% $710,317 2051.4 0.1 0.1
30 GAZZU 0.32% $609,097 0.0 0.1 0.1
31 JOKER MAD ENERGY -0.52% $555,013 (64.1) 0.1 (0.2)
32 TAB -1.83% $538,021 (86.6) 0.1 (0.5)
33 CL-ONE 0.01% $428,456 4.9 0.1 (0.0)
34 GO GIRL 0.02% $397,986 11.5 0.1 (0.0)
35 LIQUID ICE -0.04% $385,222 (17.1) 0.0 (0.0)
36 GO FAST! SPORTS -0.00% $385,075 (0.8) 0.0 (0.0)
37 CABALLO NEGRO 0.08% $377,834 66.5 0.0 0.0
38 GIZO ENERGY SHOOTER 0.02% $369,479 12.2 0.0 (0.0)
39 HOWLING MONKEY 0.12% $360,466 158.4 0.0 0.0
40 DEL MONTE 0.18% $348,389 0.0 0.0 0.0
41 NO BRAND LISTED 0.16% $324,792 1217.5 0.0 0.0
42 FREEK 0.05% $295,451 51.4 0.0 0.0
43 XZUDE -0.05% $295,230 (24.3) 0.0 (0.0)
44 BUZZED 0.15% $289,521 0.0 0.0 0.0
45 WHO’S YOUR DADDY -0.01% $281,007 (7.7) 0.0 (0.0)
46 STACKER 2 -0.17% $262,804 (55.1) 0.0 (0.1)
47 MOXIE -0.01% $260,022 (7.7) 0.0 (0.0)
48 ACE -0.16% $258,362 (53.9) 0.0 (0.1)

56 ENERGY DRINK GUIDE 2008


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Change vs.
% of New Change vs. Dollar Share (N.A. Year Earlier
Brand Name Category Growth Dollar Sales Year Earlier Segment) (N.A. Segment)
49 INKED 0.13% $254,882 0.0 0.0 0.0
50 RUSH -0.47% $242,462 (78.4) 0.0 (0.1)
51 AFTERSHOCK 0.12% $235,604 0.0 0.0 0.0
52 ROOSTER BOOSTER -0.06% $223,692 (34.3) 0.0 (0.0)
53 THE BEAST -0.18% $211,054 (61.7) 0.0 (0.1)
54 HYPHY -0.14% $196,598 (56.8) 0.0 (0.0)
55 BAD BOY 0.10% $195,719 0.0 0.0 0.0
56 HYDRIVE 0.08% $190,950 387.4 0.0 0.0
57 SCALDED DOG 0.09% $175,237 0.0 0.0 0.0
58 THE JIMI HENDRIX LIQUID 0.09% $173,928 0.0 0.0 0.0
EXPERIENCE
59 POWER TRIP 0.08% $172,988 637.1 0.0 0.0
60 SOCKO -0.10% $170,991 (52.2) 0.0 (0.0)
61 HANSEN’S -0.19% $167,806 (68.7) 0.0 (0.1)
62 FRIGID DOG 0.09% $162,451 0.0 0.0 0.0
63 STRAIT DOG 0.08% $152,562 0.0 0.0 0.0
64 LIQUID ENERGIZER 0.07% $143,030 652.3 0.0 0.0
65 DARE DEVIL 0.07% $125,812 0.0 0.0 0.0
66 KMX -0.04% $113,442 (39.2) 0.0 (0.0)
67 CINTRON 0.06% $112,078 0.0 0.0 0.0
68 LIQUID LIGHTNING 0.00% $109,000 (4.4) 0.0 (0.0)
69 G PURE ENERGY 0.06% $108,806 0.0 0.0 0.0
70 OL' GLORY -0.01% $104,021 (15.1) 0.0 (0.0)
71 XTAZY ENERGY -0.01% $102,363 (17.4) 0.0 (0.0)
72 FUEL2O 0.05% $99,939 0.0 0.0 0.0
73 BAD GIRL 0.05% $98,701 0.0 0.0 0.0
74 PIMPJUICE -0.05% $69,189 (58.3) 0.0 (0.0)
75 FUZE -0.20% $66,895 (85.1) 0.0 (0.1)
76 FUNCTION 0.03% $66,382 0.0 0.0 0.0
77 YOUNG ENERGY 0.03% $60,341 0.0 0.0 0.0
78 XL 0.01% $59,536 72.8 0.0 0.0
79 XING TEA 0.03% $58,415 0.0 0.0 0.0
80 TEMPEST TEA 0.03% $57,504 0.0 0.0 0.0
81 B-52 0.02% $57,498 230.4 0.0 0.0
82 HOOTERS 0.03% $53,860 0.0 0.0 0.0
83 XS 0.02% $49,354 258.2 0.0 0.0
84 ED HARDY 0.02% $47,213 0.0 0.0 0.0
85 XTREM -0.08% $45,235 (78.1) 0.0 (0.0)
86 AWAKE 0.02% $45,140 0.0 0.0 0.0
87 VISODA 0.02% $43,302 2849.7 0.0 0.0
88 IMPULSE 0.00% $39,692 (18.8) 0.0 (0.0)
89 CICLON 0.02% $39,446 589.0 0.0 0.0
90 JONES -0.03% $39,011 (61.0) 0.0 (0.0)
91 PHANTOM 0.02% $38,992 408.8 0.0 0.0
92 CLAMATO -0.15% $38,679 (88.0) 0.0 (0.0)
93 MAD-CROC 0.02% $37,739 522.7 0.0 0.0
94 WHOOP ASS -0.03% $33,902 (64.7) 0.0 (0.0)
95 SPEED 0.00% $32,399 9.8 0.0 (0.0)
96 EVERLAST -0.02% $32,347 (57.1) 0.0 (0.0)
SOURCE: AC NIELSEN

97 VON DUTCH -0.72% $32,081 (97.7) 0.0 (0.2)


98 HYPE ENERGY 0.00% $29,957 42.0 0.0 0.0
99 HED -0.06% $29,842 (77.9) 0.0 (0.0)
100 WET MANGO 0.02% $29,834 0.0 0.0 0.0

58 ENERGY DRINK GUIDE 2008

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