Nestl S.A. , more commonly known as Nestle, is one of the biggest food companies in the world.

Founded in 1866 by Henri Nestl , the company now employs about 283,000 people in more than 86
countries around the world.
With total assets of about 111.64 billion Swiss franc (CHF) as of 2010, Nestl has 6,000 brands, with a
wide range of products including coffee, chocolate, ice cream, bottled water, infant food and
confectionery.

DESIGN ELEMENTS OF NESTL LOGO

The Nestl logo is undoubtedly one of the most memorable and well-recognized food logos ever created.
Despite being changed several times, the logo still retains a sense of authority and modernity with an upto-date feel.
Shape of the Nestl Logo:
The earliest Nestl logo was introduced by Henri Nestl in 1868, based on the meaning of his name in
German, i.e. little nest, as an artistic conceptualization of his family emblem. Henri secured a 15-year
French patent for this design the same year. Following his retirement, the logo was registered in Vevey in
1875 by the new owners of the Nestl S.A. company.
Later in 1938, the Nestl name was introduced to the traditional nest design, giving rise to the
combined mark. However, in 1966, the design was simplified once again, with a few minor graphic
tweaks to the nest as well as the typeface.
In 1988, the worm in the beak of the mother bird was taken out while an extra fledgling was also added.
Such changes were intended to put an emphasis on the activities of the company, which was broadening
its horizons to include diversified products, while reflecting the modern family with two children.
The current Nestl logo has been recently simplified, and the tree is supposed to symbolize an oak and
the birds thrushes.
Color of the Nestl Logo:
The blue color in the Nestl logo represents prosperity, purity, care and goodness.
Font of the Nestl Logo:
The custom typeface used in the Nestl logo has been derived from Helvetica.