Number of Salespeople

Number of Tech Support

Sales Salary
Tech Support
Travel
Event (trade shows)
Internet of Things (social media, website)
Campaign/Advertising materials
(tarpauline,bruchures)
Total Cost
Number of Customers
COCA for Year
Average COCA

Y1 (Year 1)
2
1
334,800
167,400
20,000
20,000
5,000
15,000
562,200
80
7,028
4,329

Y2 (Year 2&3)
14
6
2,343,600
1,004,400
20,000
20,000
5,000

Y3 (Year 4&5)
35
18
5,859,000
3,013,200
20,000
20,000
5,000

15,000

15,000

3,408,000
1,000
3,408

8,932,200
3,500
2,552