Minutes of the Mangement Committee Meeting

Date:
Venue:

2 February
Profesional, Room 1206

Participants:
Point
Which countries should
be chosen for the
launch?

Should Physique
continue be targeted
at the 30-40 age
group? If not, what
age group should it
target
?
The container of
Physique must be
changed. How should
the new container
look? Plan the new
packaging (shape,
design, materials)

Erick Cruz, Mario Rivero

Discussion
We discussed and
agreed that Mexico,

USA, Spain, Italy,

Germany, Canada,
Greece, England,
Portugal and Brazil
should be the
countries where the
brand should launch
It should be targeted
at the 20-40 age
group. Since this will
open the market for a
wider age range

Action
Entire Team

Entire Team

We decided that the

bottle should be
changed to:
~ Red, with the brand
name on the top
~ Extravagant
~ Luxurious
~ Diamond Shape

Entire Team

Physique needs a new

slogan. Ideas?

Men that uses

Physique are
ambitious, resilient
and enjoy the urban
life, and you want to
be left behind?

Entire Team

Manufacture: Is it now
time to manufacture
the fragrance in lowcost countries? If so,
which countries would

We think that the

production costs
would lower if the
fragrance is produced
in low-cost countries,

Entire Team

be suitable?

that would lead to a

bigger income
window. India, China,
Brazil and Taiwan
would be preferred.

Next meeting: To be defined

Venue: Profesional, Room 1206