SCHEME OF WORK (ICM)

Subject: Advertising Exam date: 4/06/2010 (AM) Teacher: REHAN/JANSIE

Starting/End date 15/03/2010 to 28/05/2010
Week 1: 15 – 19 MAR Week 2: 22 – 26 MAR
ADVERTISING & THE MARKETING FUNCTION
M (CHP 1)
COPYWRITING (CHP 11)

T THE ADVERTISING DEPARTMENT (CHP 2) BRANDING & GLOBAL ADVERTISING

W NO CLASS NO CLASS

T TYPES OF ADVERTISING (CHP 3) THE ADVERTISING AGENCY (CHP 3)

F TYPES OF ADVERTISING (CHP 3) SALES PROMOTIONS (CHP 7)

Week 3: 29 MAR – 01 APRIL 5 – 9 APRIL

M LAYOUT & TYPOGRAPHY (CHP 12) HOLIDAY

T
ADVERTISING MEDIA: ABOVE THE LINE HOLIDAY
(CHP 5)
W NO CLASS HOLIDAY

T
ADVERTISING MEDIA: ABOVE THE LINE HOLIDAY
(CHP 5)
F HOLIDAY HOLIDAY
Week 4: 12 – 16 APRIL Week 5: 19 – 23 APRIL
M PRINTING PROCESS (CHP 13) M ADVERTISING LAW & ETHICS (CHP 18)

T CASE STUDIES T SPONSORSHIP (CHP 8)

W NO CLASS W NO CLASS
ADVERTISING MEDIA: BELOW THE LINE
T (CHP 6)
T DIRECT MAIL & DIRECT RESPONSE (CHP 9)
ADVERTISING MEDIA: BELOW THE LINE
F (CHP 6)
F EXHIBITIONS (CHP 10)

Week 6: 26 – 30 APRIL Week 7: 04 – 07 MAY

M MOCK EXAM M HOLIDAY
Advertising Exhibition @ Earls Court
T Internet world-Mobile & online advertising)
T PUBLIC RELATIONS (CHAP 14)

W NO CLASS W NO CLASS
Advertising Exhibition @ Earls Court
T Internet world-Mobile & online advertising)
T PUBLIC RELATIONS (CHAP 14)
CORPORATE ADVERTISING (CHP 15)
F CORPORATE IDENTITY (CHP 16)
F ADVERTISING RESEARCH (CHP 17)

Week 8: 10 - 14 MAY Week 9: 17 – 21 MAY

M EXAM WRITING SKILLS M EXAM WRITING SKILLS
PLANNING & EXECUTING AN ADVERTISING
T ADVERTISING RESEARCH (CHP 17) T CAMPAIGN (CHP 19)
W NO CLASS W NO CLASS

T THE ADVERTISER & THE INTERNET (CHP 20) T REVISION

INTEGRATED MARKETING
F COMMUNICATIONS
F REVISION

Week 10: 24 - 28 MAY

M EXAM WRITING SKILLS

T REVISION

W NO CLASS

T REVISION

F END OF TERM