Anylogic. Учебное Пособие По Системной Динамике

1992-2004 XJ Technologies Company Ltd.
www.xjtek.com
Copyright 1992-2004 XJ Technologies. .
XJ Technologies Company Ltd

AnyLogic@xjtek.com
http://www.xjtek.com/products/anylogic
ii
1992-2004 XJ Technologies
http://www.xjtek.com
.......................................................................................................... 1
1.
..........................................2
1.1
............................................................................. 2
1.2
.......................................................................................................... 3
1.3
.................................................................................... 5
1.4
.................................................................................................... 7
1.5
....................................... 8
1.6
.............................................................................................. 9
1.7
.............................12
1.8
...................................13
1.9
.............................................................................15
1.10 - ........15
1.11 ........................................................................17
1.12 .........................................................................................................19
1.13 ..........................................................20
1.14 .................................21
1.14.1
................................................................................................................21
1.14.2
........................................................23
1.14.3
.........................................24
1.15 ..........................................25
1.15.1
.............................................................................26
1.15.2
..........................................................27
1.15.3
................................................................................33
2. ........ 37
iii
2.1
...............................................37
2.1.1
..................................................37
2.1.2
.....................................................................................................40
2.2
.............................................42
2.2.1
......................................................................43
2.2.2
.................45
2.3
................48
2.3.1
...............................................................................48
2.3.2
.................................................................51
2.4
..................................................54
2.4.1
..........................................................................................54
2.4.2
...................................................................................56
2.4.3
......................................................................................................58
3. .................................................................................................. 61
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Product Life Cycle 1 - Creating the model.alp.
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Product Life Cycle 2 - Charts.alp.
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1.
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Total_Population. Total_Population
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34
1.
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10 000 000.

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Contact_Rate.
30 300.
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35

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Product Life Cycle 4 - Controls.alp.
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delay(Adoption_Rate, Average_Product_Life, 0)
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47

Product Life Cycle 6 - Demand cycle.alp.
2.3
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2.3.1
48
1.
Monthly_Expenditures.
2.
: 1100.
Advertising_Effectiveness
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Total_Expenditures.
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49
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2.3.2

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53

Product Life Cycle 7 - Promotion strategy.alp.
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55
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56
1.
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1.
Switch_Time.
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Switch_Time . 1.5
1.0.
2.
.
57
,
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2.4.3

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Monthly_Expenditures Switch_Time.
.
58
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: Switch_Time = 0.2488;
Monthly_Expenditures = 1555.96.

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Simulation ,
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Simulation OK.
Simulation
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59

Product Life Cycle 8 - Optimizing entry strategy.alp.
60
3.

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Examples\System and Business Dynamics.
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AnyLogic.
61

Anylogic. Учебное Пособие По Системной Динамике

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1992-2004 XJ Technologies Company Ltd.

Copyright 1992-2004 XJ Technologies. .

XJ Technologies Company Ltd

. Product Life Cycle

: Examples \ System Dynamics Tutorial Models \

: Examples \ System Dynamics Tutorial Models \

, Adoption from Advertising Adoption

, Adoption from Word of Mouth

, Customers Adoption from Word of

: Examples \ System Dynamics Tutorial Models \

: Examples \ System Dynamics Tutorial Models \

, Average Product Life:

: Examples \ System Dynamics Tutorial Models \

: Examples \ System Dynamics Tutorial Models \

with advertising without

: Examples \ System Dynamics Tutorial Models \

: Examples \ System Dynamics Tutorial Models \

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