CaliforniaColleges

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CareerProfile

CommercialArtDirector
WhatTheyDo
JusttheFacts

Formulatesdesignconceptsandpresentationapproachesforvisual
communicationsmedia,suchasprint,broadcasting,andadvertising.Directs
workersengagedinartworkorlayoutdesign.

RelatedCareers
GraphicDesigner
MultimediaArtist/Animator
CommercialandIndustrial
Designer
FineArtist
Photographer

ThiscareerispartoftheArts,Audio-VideoTechnologyandCommunications
clusterVisualArtspathway.

Apersoninthiscareer:
Formulatesbasiclayoutdesignorpresentationapproachandspecifymaterial
details,suchasstyleandsizeoftype,photographs,graphics,animation,video,
andsound.
Managesownaccountsandprojects,workingwithinbudgetandscheduling
requirements.
Conferswithcreative,art,copywriting,orproductiondepartmentheadstodiscuss
clientrequirementsandpresentationconceptsandtocoordinatecreative
activities.
Presentsfinallayoutstoclientsforapproval.
Reviewsandapprovesartmaterials,copymaterials,andproofsofprintedcopy
developedbystaffmembers.
Workswithcreativedirectorstodevelopdesignsolutions.
Createscustomillustrationsorothergraphicelements.
Conferswithclientstodetermineobjectives,budget,backgroundinformation,and
presentationapproaches,styles,andtechniques.
Reviewsillustrativematerialtodetermineifitconformstostandardsand
specifications.
Negotiateswithprintersandestimatorstodeterminewhatserviceswillbe
performed.

Multimedia
Watchaone-minutevideo
showingwhatit'sliketowork
inthiscareerorrelated
careers
Arts,Audio-Video
Technologyand
Communications
watchvideo
GetQuickTimePlayer

WorkingConditionsandPhysicalDemands
Peoplewhodothisjobreportthat:
Youwouldsitmostofthetime.There'ssomewalkingandstanding.Youmayhavetoliftandcarrythingslikebooks,papersor
toolsweighing10lbs.orless.
Workinthisoccupationinvolvesusingyourhandstohold,control,andfeelobjectsmorethanone-thirdofthetime
Exposedtohazardoussituationsinvolvingpossibleinjurysuchascuts,bites,stings,andminorburnsmorethanoncea
month
Workinthisoccupationrequiresbeinginsidemostofthetime
Workinthisoccupationinvolvesmakingrepetitivemotionsmorethanone-thirdofthetime
Workinthisoccupationinvolvessittingmorethanone-thirdofthetime
Workinginthiscareerinvolves(physicalactivities):
Identifyingcolorandseeingdifferencesincolor,includingshadesandbrightness
Seeingclearlyatadistance
Seeingclearlyupclose
Speakingclearlyenoughtobeabletobeunderstoodbyothers
Identifyingandunderstandingthespeechofanotherperson

WorkHoursandTravel
Irregularhours
Weekendwork

SpecialtyandSimilarCareers
Careersthataremoredetailedorclosetothiscareer:
AdvertisingProductionManager--Directsalltasksandstaffinvolvedinproducingadvertisinginvariousmedia,includingprint,
television,recordingsortheinternet.
PresentationSpecialist--WorkswiththepresentersandmarketingtocreatePowerPointpresentationsthatwillclearly
expresstheinformationthatthecompanywantstogetacross,whilealsoappealingtotheaudienceaestheticallyand
persuasively.

IsThisForYou?
Interests:

YourInterests:

Thefollowingcategoriesdescribetheworkinterests(compatiblewithHolland'sModel)
ofpeoplewhotendtosucceedinthiscareer:

Thelasttimeyoutook
ArtisticYouarea"creator".Youenjoythingslikeart,musicandbooks,andexpress theInterestProfileryour
resultswere:
yourfeelingseasily.Youdon''tlikerigidrulesandstructure.
EnterprisingYouarea"persuader".Youliketosellthingsorideas.Prestigeand
ENTERPRISING
powerareimportanttoyou.Youliketouseyourlanguageskillstoconvinceother
peopleofyourideas.
ARTISTIC

TaketheInterestProfileragain.

WorkValues:

YourWorkValues:

Workvaluesareaspectsofworkthataresatisfyingtoyou.Thefollowingwork
valuesaregenerallyassociatedwiththiscareer.
Nowthatyouknowtheworkvalues
AchievementIt'sveryimportanttoyouthatyourworkallowsyoutouseyourbest forthiscareer,wouldyouliketofind
abilities.Youwanttoseetheresultsofyourworkandgetafeelingof
yourpersonalworkvalues?
accomplishment.
IndependenceIt'sveryimportanttoyouthatyourworkallowsyoutomake
TrytheWorkValuesSorter.
decisionsonyourown.Youwanttotryoutyourownideasandworkwithlittle

supervision.
RecognitionIt'sveryimportanttoyouthatyourworksatisfiesyourneedfor
prestigeandleadershipopportunities,aswellasopportunitiesforadvancement.
WorkingConditionsIt'sveryimportanttoyouthatyourworksatisfiesyourneeds
inareaslikesalary,jobsecurityandyourworkingstylepreferences,suchas
workingalone,stayingbusyallthetimeorhavingvarietyinyourworktasks.
TellmemoreaboutWorkValues...

Aptitudes:
Aptitudesreflectaperson'sabilitytoacquireskillsandknowledge.
Thefollowingaptitudesareimportantforsuccessinthiscareer:
Generallearningability
Spatialperception
Formperception
GenerallearningabilityTop10%
VerbalaptitudeTopone-third
NumericalaptitudeMiddlethird
SpatialperceptionTopone-third
FormperceptionTopone-third
ClericalperceptionMiddlethird
Eye-handcoordinationBottomthird
FingerdexterityBottomthird
ManualdexterityMiddlethird

TellmemoreaboutAptitudes...

SkillsYouNeed
BasicSkills
Thefollowingskillsareimportantfor
thiscareer:

YourBasicSkills:
Nowthatyouknowthebasicskillsforthiscareer,wouldyouliketofindyour
personalbasicskills?

Readingcomprehensionmedium(Level
4)
TrytheBasicSkillsSurvey.
Activelisteningmedium(Level5)

Writingmedium(Level3)
Speakingmedium(Level5)
Criticalthinkingmedium(Level4)
Activelearningmedium(Level3)
Learningstrategiesmedium(Level3)
Monitoringmedium(Level3)
Theseskillsarenecessarybutnotas
important:
Mathematicslow(Level2)
Scienceverylow(Level0)
TellmemoreaboutBasicSkills...

TransferableSkills
Here'salistofskillsusedinthiscareerthat
arealsousedinothercareers.
Highlevelofskillrequired

YourTransferableSkills:
Nowthatyouknowthetransferableskillsforthiscareer,wouldyouliketo
findyourpersonaltransferableskills?
TrytheTransferableSkillsChecklist.

Creatingfashionandstyledesigns
Operatingcomputerstolayoutdesignsandcolors
Producingdesignsofideasorletters
Sketchingoriginaldesignsformaterialsand
products
Workingasamemberofadesignteam
TellmemoreaboutTransferableSkills...

WorkplaceSkills
Workplaceskillsarepracticedactivitiesthathelppeoplebecomesuccessfulinallkindsofcareers.Here'salistofthe
workplaceskillsthatareusedinthiscareer.
Mediumlevelofskillrequired
Complexproblemsolving
Coordination
Instructing
Judgmentanddecisionmaking
Managementoffinancialresources
Managementofpersonnelresources
Negotiation
Operationsanalysis
Persuasion
Serviceorientation
Socialperceptiveness
Systemsanalysis
Timemanagement
TellmemoreaboutWorkplaceSkills...

ImproveYourSkills:
Skillsarewonderfulbecauseyoucanalwaysimprovethem!Allittakesisalittlehardworkandmotivation.
Soifyouseethatacareerrequiresmoreskillthanyoucurrentlyhave,don'tworryit'salwayspossibletolearnmore
skills.

WhatToLearn
HighSchool
Whathighschoolcoursesshouldyoutakeifyou'reinterestedinthiscareer?
GetyouranswersfromtheArts,Audio-VideoTechnologyandCommunicationsclusterVisualArtspathway.

BeyondHighSchool
Here'salistofprogramsthatyoushouldconsiderifyou'reinterestedinthiscareer:
CommercialandAdvertisingArt
GraphicDesign
Intermedia/Multimedia

EducationLevel
Educationtrainingandexperiencearerequiredatdifferentlevelsforsuccessindifferentoccupations.
Bachelor'sdegreeorhigher,plusworkexperience
Artdirectorsneedatleastabachelor'sdegreeinanartordesignsubjectandpreviousworkexperience.Dependingonthe
industry,theymayhaveworkedasgraphicdesigners,illustrators,copyeditors,orphotographers,orinanotherartor
designoccupation,beforebecomingartdirectors.

MoneyAndOutlook

CaliforniaEarnings
AverageAnnualWage $117,780
EntryAnnualWage

$50,190

AverageHourlyWage $56.62
EntryHourlyWage

$24.13

MedianHourlyWage $50.92

CaliforniaRegionalEarnings
CaliforniaMetropolitanAreasWages
Region

Average

EntryLevel

Experienced

LosAngeles-LongBeach-GlendaleMD

$122,020or$58.66/hr $48,810or$23.47/hr N/A

Riverside-SanBernardino-OntarioMSA

$86,080or$41.39/hr $41,450or$19.93/hr $169,590or$81.54/hr

Oakland-Fremont-HaywardMD

$119,410or$57.41/hr $44,080or$21.19/hr N/A

SantaBarbara-SantaMaria-GoletaMSA

$89,770or$43.16/hr $38,130or$18.33/hr $152,250or$73.20/hr

Oxnard-ThousandOaks-VenturaMSA

$107,400or$51.63/hr $53,150or$25.55/hr $178,310or$85.73/hr

Sacramento-Arden-Arcade-RosevilleMSA $89,410or$42.99/hr $43,460or$20.90/hr $149,480or$71.86/hr

SanDiego-Carlsbad-SanMarcosMSA

$104,950or$50.46/hr $49,540or$23.82/hr $160,260or$77.05/hr

SanJose-Sunnyvale-SantaClaraMSA

$127,650or$61.37/hr $59,080or$28.41/hr N/A

SantaRosa-PetalumaMSA

$97,040or$46.65/hr $52,790or$25.38/hr $162,390or$78.07/hr

SantaAna-Anaheim-IrvineMD

$95,520or$45.92/hr $52,670or$25.32/hr $160,880or$77.35/hr

SanFrancisco-SanMateo-RedwoodCityMD $134,370or$64.60/hr $69,490or$33.41/hr N/A

NationalEarnings

AverageAnnualWage

$97,850

AverageHourlyWage

$47.05

AverageAnnualRange

$45,060to$168,040

Note:variationsinsalariesreflectdifferencesinsizeoffirm,location,levelofeducationandprofessionalcredentials.
Wheredothesenumberscomefrom?

California'sEmploymentandOutlook(State-wide)
Stable
Annualgrowthrateisestimatedtobe8%
JobOpenings 430estimatedannualjobopenings
Outlook

Employment 13,500wereemployedinthisoccupation

California'sRegionalEmploymentandOutlook
Regionswithincreasingoutlook(over20%growthrateexpected)
Region

Employment

ProjectedGrowth
Rate

Riverside-SanBernardino-Ontario 200
MSA

30%

SanLuisObispo-PasoRoblesMSA 30

33%

Oxnard-ThousandOaks-Ventura
MSA

190

21%

AnnualOpenings
(growth)

AnnualOpenings
(replacement)

Annual
Openings

11

Regionswithstableoutlook(0to20%growthrateexpected)
Employment

ProjectedGrowth
Rate

Oakland-Fremont-HaywardMD

600

17%

10

14

24

FresnoMSA

70

14%

NorthernMountainsRegion

30

0%

Region

LosAngeles-LongBeach-Glendale 6,680
MD

AnnualOpenings
(growth)

AnnualOpenings
(replacement)

3%

23

158

181

1,310

19%

25

31

56

280

7%

SanJose-Sunnyvale-SantaClara 550
MSA

11%

13

19

650

12%

16

24

2,070

11%

22

49

71

50

20%

8%

SantaAna-Anaheim-IrvineMD
Sacramento-ArdenArcadeRosevileMSA

SanDiego-Carlsbad-SanMarcos
MSA
SanFrancisco-SanMateoRedwoodCityMD
StocktonMSA

SantaBarbara-SantaMaria-Goleta 120
MSA
SantaCruz-WatsonvilleMSA

30

0%

SantaRosa-PetalumaMSA

70

14%

NationalEmploymentandOutlook
Outlook

Job
Openings

Annual
Openings

stable
Theemploymentchangefrom2012to2022isestimatedtobe+3%.
(TheNationalaverageforalloccupationsis+10.8%)
verysmallnumber
Atotalof2000averageannualopeningsareexpectedforthisoccupationbetween2012and2022.
(TheNationalAverageforalloccupationsis4,638openings)

Employment smalloccupation

Growth

SelfEmployment

ThiswasasmalloccupationintheUnitedStates,employing74,800workersin2012.
(TheNationalaverageforalloccupationsis133,353workers)
Slowerthanaveragegrowth
Artdirectorswillcontinuetobeneededtooverseetheworkofgraphicdesigners,illustrators,photographers,and
othersengagedinartworkorlayoutdesign.Employmentofartdirectorsisexpectedtoexperiencelittletonochange
inthepublishingindustry.Althoughjobopportunitiesmaydeclineastraditionalprintpublicationslosegroundtoother
mediaforms,newopportunitiesareexpectedtoariseasthenumberofelectronicmagazinesandInternet-based
publicationsgrows.Ratherthanfocusingontheprintlayoutofphotographsandtext,artdirectorsfornewspapersand
magazineswilldesignWebpagesthatincorporateavarietyofphotographs,illustrations,graphicdesigns,andtext
images.Themostnewjobsareexpectedintheadvertising,publicrelations,andrelatedservicesandspecialized
designservicesindustries.
In2012,57.2%ofthepeopleinthisoccupationwereself-employed.
Largeconcentrationsofthisoccupationarefoundintheseindustries

Industries

Self-employedworkers,alljobs(NAICS000600)(57.2%)
Advertisingandrelatedservices(NAICS541800)(14.8%)
Information(NAICS510000)(10.7%)
Publishingindustries(exceptInternet)(NAICS511000)(6%)
Newspaper,periodical,book,anddirectorypublishers(NAICS511100)(5.2%)

Connections
Associations
SocietyofPublicationDesigners
27UnionSquareWest,Suite207
NewYork,NY10003
http://www.spd.org

InternetSites
SocietyofPublicationDesigners
http://www.spd.org
Myfuture.com
http://www.myfuture.com

RelatedCareerInformationSources
O*NET-SOCoccupation
ArtDirectors27-1011.00
http://www.onetcenter.org/online.html
SOCoccupation
ArtDirectors27-1011
http://www.bls.gov/soc/
OccupationalOutlookHandbook
http://www.bls.gov/ooh/

MilitaryCareerOpportunities
Noneavailable

JobBankLinks
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