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H e l p i n g Pe o p l e L i v e B e t t e r L i ve s

ARTISTRY

5.2011

ACHIEVE

GIVING OF OURSELVES

Helping people live better lives its who we are and what we do. It is the very heart and soul of Amway. Not only are we managing
successful global businesses, were also building successful global relationships.
Its at times like these, when we see the sudden impact of a major natural disaster, that these relationships become lifelines. These
relationships help us know and deliver whats most important helping hands, food, clean water, emergency supplies and relief.
Were so proud of your efforts to reach out to others. Whether its the regional needs of people in Japan, Australia, Haiti and
Indonesia, or the situational needs of children around the world, your generosity is beyond measure.
When you give so freely of your time, talent and treasure, you truly make the world a better place. You set a great
example for others. And you offer the opportunity for people to recover and move ahead. Thats what our business is
about. And thats why were proud to have you all on the global Amway team.

()
()
Amway Corporation President Doug DeVos (right)
and Chairman Steve Van Andel (left).

2 5.2011

5.2011

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ACHIEVE

FEATURE

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ACHIEVE

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2011


MYHEALTH

MYSELF
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ARTISTRY
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4

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DISH DROPS
eSpring
eSpring

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MYHOME

HAPPENINGS


2010

HEART ON CHINA

2010

195980
() 3338 30704 2969 6333
www.amway.com.hk ahkinfo@amway.com

Founded in Ada, Michigan, USA in 1959, Amway Corporation is one of the largest direct-selling companies in the world, covering some 80 countries
and territories. AMAGRAM is published by Amway Hong Kong Limited. 38/F, The Lee Gardens, 33 Hysan Avenue, Causeway Bay, Hong Kong.
P.O. Box 30704 Causeway Bay Tel: 2969 6333 Members of the Hong Kong Direct Selling Association and World Federation of Direct Selling Associations
Web site: www.amway.com.hk E-mail: ahkinfo@amway.com All copyrights reserved. Amway Showrooms and Merchandising Centres: Causeway Bay, Kowloon, Tuen Mun, Shatin, Macau.

5.2011 3

FEATURE

Show Your Love for Mothers Day

Mothers Day falls on Sunday, May 8 this year, so its time to show this special woman
in your life how much you care. Amway has prepared some great gift ideas that are sure to
impress your mom on her special day of the year.

Nutrilite

ARTISTRY

Home Care

4 5.2011

* X 1.032 Price in PTC equals to HK$1 X 1.032. * BV = DP

FEATURE


Gift Set

Indulge, Renew, Restore. ARTISTRY


essentials Hydrating Botanical Spa Collection

Inspired by a luxurious spa treatment, this pampering body care collection smoothes away
dull, dry skin as it softens, conditions and hydrates using a complete, easy-to-use threestep procedure.
The indulgent trio includes Conditioning Body Wash, Smoothing Body Scrub and Hydrating
Body Butter. It features Nutrilite-grown Indian Fig and ARTISTRY essentials Desert
Hydration Complex, sourced from nature for an optimum and long-lasting moisture balance.
Experience the perfect spa escape without leaving the comfort of your own home!
P.34Please refer to p.34 for details.


Gift Set

ARTISTRY essentials Hydrating Botanical


Spa Collection 0743 DP$380


White Dream ARTISTRY Pure White
Paper Mask

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8
3

6
ARTISTRY Pure White Paper Mask (6 Pieces Per Box)
9964 DP$318


Gift Set

The Eight-Layer Whitening Technology employed in the ARTISTRY Pure


White Paper Mask helps to resist and control the formation of melanin - so
no matter how bright the summer sun is, your dreams of pure white skin
will never fade.ARTISTRY Pure White Paper Mask contains moisturizing
agents such as hyaluronic acid, allantoin and natural polysaccharide that
can provide moisture and help to seal and nurture the skin.
P.32Please refer to p.32 for details.

ARTISTRY Pure White Promotion

$888

Now, with every purchase of any ARTISTRY Pure White EX product


or limited edition Pure White Paper Mask or New Pure White Powder
Foundation worth BV$888, you will receive two complimentary pieces of
Pure White Paper Mask.

5.2011 5

FEATURE


Gift Set


DISH DROPS Special Promotion For Mothers Day

DISH DROPS

DISH DROPS (14)


$280DISH DROPS
$30
DISH DROPS

Some dishwashing liquids might be cheap, but theyre


ineffective, struggling to remove grease and food stains and
leaving you and your mom with dry skin. DISH DROPS is
the effective way to wash dishes, giving you and your mom
the performance you want and the gentleness you need.

Now, with every purchase of DISH DROPS Dishwashing


Liquid (1 litre or 4 litre) and other Home Care products
upon BV$280 you will be entitled to a free DISH DROPS
Countertop Dispenser (valued at HK$30).

DISH DROPS1
DISH DROPS Dishwashing Liquid (1L)
8153 DP$48.5

P.35Please refer to p.35 for details.


Gift Set

Bone Health Combo

9
Women are more prone to suffer from osteoporosis in later life, but calcium
helps to offset the problem by building stronger bones.
Nutrilites Calcium Magnesium has a high calcium-magnesium ratio that assists
in meeting the bodys requirements for these two essential minerals which,
paired together, are more effective than calcium supplementation alone.

BV404
() Glucosamine 8086 DP$296
() Calcium Magnesium 4251 DP$153

6 5.2011

Glucosamine can be a big help in helping to strengthen damaged joints.


Glucosamine HCI has twice the active Glucosamine content of the sulfate form
used in most other products in the market, and is combined with bosweillia,
bromelain and acerola cherry concentrate to enhance the flexibility of joints.
Enjoy a 10% discount with every purchase of the Nutrilite Bone Health Combo
Glucosamine and Calcium Magnesium.

ACHIEVE

Amway Hong Kong Distributor Rally

h o i c e t o M a k e a D if f e r e nc e
AC

Founders Crown Ambassador Direct Distributors


Yamazaki, Takumi and Rieko, from Japan
1985

Mr Takumi joined Amway in 1985 and became a Crown


Ambassador Direct Distributor when he was just 31 years old
- the beginning of a fabulous life. Over the past 25 years, the
Amway business has provided Takumi-san with real freedom,
enabling him to develop his talent in art. His wife, Ms Rieko, is a
psychologist who has also made full use of the freedom Amway
offers, committing herself to a voluntary project that extends care
to sick children.
Yamazaki, Takumi and Rieko will share their Amway stories,
explaining how they have been able to pursue better lives. Its an
event you should not miss!

()

Date

: Friday, June 3, 2011

7:30

Time

: 7:30pm

18

Venue : Queen Elizabeth Stadium, 18 Oi Kwan Road, Wanchai

$20

Price

: HK$20
5.2011 7

ACHIEVE

FAMILYFather And Mother I Love You

e
v
o
L
f
o
l
l
u
A House F

Parents play a vital role within any family, and in Amway you can find many caring, dedicated
parents who are fully committed to their roles and responsibilities. Amagram talked to two Amway
couples to find out what it means to be good parents.

( / )

Edison & Sawin


Executive Diamond
Direct Distributors
1981
Edison

Sawin

2025

8 5.2011

( / )

Boe & Jolly


Executive Diamond
Direct Distributors
1983
Boe

Jolly

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1722

ACHIEVE

(Sawin)

(Boe)SawinEdison
Edison Sawin
Sawin

Edison

Edison:



(Jolly)(Boe)
Jolly

Boe

Occupations at the time of joining Amway.

Sawin

Boe:

5.2011 9

ACHIEVE

Jolly

Edison


Sawin

Boe:

Jolly

Sawin

(Edison)(Sawin)

(Boe)
(Jolly)

10 5.2011

ACHIEVE

Sawin and Edison seem to be the perfect couple.


Married for almost 30 years, they still find endless
topics to discuss and take pride in offering
constructive suggestions to others. And Jolly and
Boe are two of a kind, sharing the same goals and
values, and willing to communicate openly and
effectively with their children.

The Art of Communication


Boe: It is important to balance the parents beliefs and principles
with the feelings of the children, especially when it comes to
correcting their youngsters behaviour. Parents are not always
correct and the children will have their own thoughts and values.
The world is not always black and white, and if parents insist on
applying their own values on the children it can seriously affect
the relationship.
Edison: We are very concerned about the way we communicate
with our children, and whenever we find out that our sons did
something wrong we start by asking them why they did what they
did. We want to let them know that we are always here to support
them. Once mutual trust is established, children will be much
more open about discussing their problems.

Growing Pains
Boe: When they reach adolescence, children will become more
independent and build their own thoughts and beliefs. It is a
process that parents must be able to deal with. I consider it as a
period of growth and will try to avoid conflict with children during
this time.

Jolly: Yes, children at this stage are searching for something new
and parents should not deny their behavior. As Edison mentioned
before, we are very concerned about communication, so well just
try to express our point of view without rejecting their ideas.

The Importance of Listening


Sawin: Even though we cant see our sons as frequently as wed
like, we still have a stable and harmonious relationship. We talk
to each other by phone or email and make sure we express our
love.
Boe: I have experienced adolescence and I know its a time
when kids consider their friends to be more important. As parents
we shouldnt feel envy because we can also be their friends. Its
important to let them know that as parents you are always there
to listen. No matter how much your children explore the outside
world, they will always know that home is where the heart is.

Parental Pressure?
Both couples have achieved remarkable results in the Amway
business, but do they think this success will put pressure on their
children?
Jolly: Maybe, but it is not a pressure created by us. Our daughter
knows a lot about the Amway business and its advantages, but
when she steps into the business the pressure will come from
the high expectations of others. One thing we will not do is set a
timeline for her; Amway is a lifetime business so she can enjoy
the foundation we built for her when she thinks its appropriate.
Sawin: We are not sure whether they will experience pressure
because of our success, but I am sure that Amway will allow them
to develop their own interests. Our children know that Amway is
not just about making money its a business where people can
help each other.

5.2011 11

ACHIEVE

Amway Corporate Privileged Customer Series

Live with Peace, Beauty & Health

SPA

Women in Hong Kong often come under enormous pressure in their


day-to-day lives, and many are turning to spa and massage therapies
to help relieve the pressure.

eSpring
CMM40
CMMOrient Spas by CMM
SPA

CMM

CMM
eSpring


CMM

SindyCMM
Atmosphere

eSpring

Spa Excellence - eSpring Water Purifier


CMM by Professor Cheng Ming Ming has been devoted to the
beauty business for more than 40 years, and the companys
Orient Spas by CMM provides individual treatment rooms for
spa treatments and a range of other beauty services.
Water is a very important element of CMMs operation, and
the company is keen to use only top-quality water in its quest to provide the
best-possible service to its clients. For example, after the lymphatic massage
treatment, clients will usually have a cup of ginger tea for detoxification,
which CMM makes using water from the Amway eSpring Water Purifier
which gained International recognition.

A Healthy Learning Environment


CMM aims to nurture an elite group of beauticians is concerned about the
health of its students, who are taught in an indoor environment where lots
of chemicals are used. CMM employs Amway Atmosphere Air Purifiers to
ensure the students are breathing only safe and healthy air.
12 5.2011

Sindy
Atmosphere

eSpringAtmosphere
The Smart Choice eSpring Water Purifier and Atmosphere Air Purifier
CMMeSpring

CMMAtmosphere

140


84

NSF()

70%


(AHAM)
99.99%

CMM
eSpring

ENERGY STAR
35

ACHIEVE

eSpring

eSpring

Atmosphere

CMM
1966

CMMCMM

30

There are many corporations and organizations providing a quality environment for their staff and clients. Those companies with
the same vision include:
*
The Boys and Girls Clubs
Association of Hong Kong*

Children at 818

*
Hong Kong Asthma Society*

Monita Group Limited

Orient Spas by cmm

Danse Lili
Ballet Academie

La Villa Restaurant

Dr Dreams

Tong Pak Fu

OKO Consultants Limited

()

Acorn Marketing and


Research Consultant

R-kids Education Centre


Light & Love Home

Comford Automotive Body


Engineering Company Limited

Pylon International Limited

* The Recipients of Amway donation

5.2011 13

ACHIEVE


Smart Choice for a Promising Future
New Diamond Direct Distributors
Li Man Bong and Leung Ching Man

2011325

March 25, 2011 represented a new starting point in the


Amway careers of New Diamond Direct Distributors
Li Man Bong and Leung Ching Man. They are now on
the path to an even brighter future, part of elite that has
worked hard to excel in the Amway business.

14 5.2011

Annabella
Enosh

ACHIEVE

9A

911

35

DVDDVD

5.2011 15

ACHIEVE

Congratulations to Our New Qualifiers

Direct

Distributor
()

2008

Leung Ying Kit (Financial Planner)


The economic downturn that hit in 2008 made me realize how insufficient the protection
offered in a traditional career is and it led me to develop the Amway business. Amway
is a collaborative enterprise, in which experienced team members will guide us on
running the business, and this is the biggest difference from a traditional business.
Joining Amway has made me a more positive person and I know I will soon succeed. I
will continue to challenge myself because I know thats the only way to achieve my goals.

Gold

Producer

()

Wong Sze Tin (Jewellery Magazine Chief Editor)


Joining Amway has made my life more positive because I know that there will be a bright
future. Although I used to have a stable job, I was never able to control my own time, while my
income level was dependent on the economic situation and the companys fortunes. Amway
allows me to have freedom in both time and income, and I will work hard together with my
team to expand the market.

Occupations at the time of joining Amway.

16 5.2011

Silver

ACHIEVE

Producers

()

Tsang Suet Lai Lili (The Principal of Ballet Academy)


After joining Amway, I can learn different knowledge on nutrition, cookery and ecology that I
can share with my friends.

( / )

So Kwan Nam & I Man (Social Worker / Domestic Helper)


The Amway business is a vibrant and dynamic business that makes our lives more positive
and helps us to set and achieve our goals. We will work to care for more people with
passion and sincerity.

()

Cheung Chung Wing (Retiree)


Amway has led me to happier and healthier life, and I am very encouraged when I see how
my friends health has been improved after using the great Amway products.

()

Chiu Uen Mei Alice (University Student)


Amway has helped me to understand that success can be shared; there is no such thing as a
perfect individual, but there is perfect teamwork. I enjoy the sense of experiencing new things
in Amway and I will follow my team to learn. I can feel that success is right ahead of me!

5.2011 17

ACHIEVE

Rolls of Honour Retailing & Sponsoring


20111
January 2011

10 Top 10 Personal
Retailing

Sponsoring

Shih Ming Hsio

Siu Hang Fun & Lee Kai Pan

Fu Clement & Anita

Chan Lan Ying Yen

Lee Ka Lun & Siu Shuk Yee

Li Kwai Yuk & Ma Yee Ling

Yu Seung Kuen & Sum Wai Fun

Ho Po Ming & Sau Wan

Deng Xinyi

Kwok Ting Hung & Teresa

Chik Chun Ho & Yi Ting

Yeung Kam Kwan & Mei Wah

Ching Ping Ching & Wai Shan

Ka Gary & Jase

Chan Ao Wei & Mei Ling

So Nuen Lam

Mak Tsz Hang Angelos

Leung Kam Pui & Po Chu

Kan Kam Yung & Zhuan Huan

Ng Sek Ming & Lan Heung

10 Top 10 Group
Retailing

Sponsoring

Chan Chui Yue Ellina

Chan Hin Tong & Sao Kun

Lai Man Pan & Kam Ping Cora

Kuok Cheng Pong & Lei Sofia Celina

Cheng Cho Yung & Hu Ginghua

Hai Lung Sang & Wan Fen

Ng Bill & Mabel

Ho Keng Long

Hai Lung Sang & Wan Fen

Ho Chi Leung

Fu Chen Chien & So Hok

Siu Hang Fun & Lee Kai Pan

Fu Clement & Anita

Li Arthur & Juni

Fu Man Fung & Yuet Ming

Lam Kwok Leung & Sim Lin

Chan Hillman & Rosalind

Ka Gary & Jase

Lee Chan Tong & Poon Yuen Ho

Cheong Chi Wa

18 5.2011

2011

MYHEALTH

Health Run 2011

3137

4,5001,300

The Health Run 2011, held on March 13 at the


Hong Kong Science Park, was a great success,
with up to 4,500 enthusiastic runners turning out
on the day. Organised by the Hong Kong Organic
Resource Centre and sponsored by Amway
Hong Kong, the Health Run aimed to promote the
very real benefits of doing regular exercise and
maintaining a healthy lifestyle, at the same time
encouraging all of us to live a Carbon Minus life and
work together to beat the threat of global warming.

4,500

40

5.2011 19

MYHEALTH

1,500
4,500

50

20 5.2011

Tse Chi Hung

MYHEALTH

3.27
Amway Gives Full Support to Organic Day
327

In addition to supporting the Health Run, Amway Hong Kong also give
its backing to the Organic Day held on March 27, 2011 - another event
organized by the Hong Kong Organic Resource Centre.
The aim of Organic Day was simple: to promote
organic farming and the sustainable farming of fish,
and to encourage the public to adopt a greener
lifestyle. Participants on the day were able to take
part in a range of
interesting activities
and learn about
the development
of local sustainable
farming practices
and the quest to
build a greener
Hong Kong.

Amway

5.2011 21

MYHEALTH

Nutrilite Drink Mix


Your Best Choice in Summer

As the days get hotter in spring and summer, enjoying a cold drink is one of the best ways
to cool down and quench your thirst. Unfortunately, many popular canned drinks contain
excess sugar, which can be harmful to health. Thats why Nutrilites specially designed
healthy drink mix is definitely your best choice for summer.
22 5.2011

MYHEALTH

Energy giving, Thirst-quenching!


Protein
Functions


Facilitates metabolism
Source of low-fat and low-calorie protein

Features
100%
9
18
100% absorption
Contains nine essential amino acids
Same protein as 18 taels of birds nest

0145 DP$308

()

Acerola Cherry Drink Mix

Active 8 Drink Mix (Orange flavour)

Functions
100%C
Provides 100% of daily Vitamin C
needs

Functions
7BC

Provides seven B vitamins plus vitamin C
Nutritious and thirst-quenching

Features


R e f r e s h i n g c h e r r y f l a v o u r,
sweetened with fructose
Extracted from acerola cherry

Features

9971 DP$98


9974 DP$137

concentrate

Delicious orange flavour; naturally sweetened with fructose


Contains tropical fruit concentrate derived from acerola
cherry, passion fruit, guava and cashew nut.


Easy to Make
Step 1: 8 (80)

Mix together eight spoonfuls (80g) of Nutrilite Protein, a packet of Acerola Cherry Drink Mix and a packet of Active 8
to make the Nutrilite Drink Mix powder.

Step 2: 2 (20)220

Add two spoonfuls (20g) of the Nutrilite Drink Mix powder to a 220ml glass of cold water.

Step 3: :

Mix well and serve.

Nutrilite Drink Mix Promotion


6301112
*

From now until June 30, 2011, purchasing all of the following Nutrilite beverages Acerola Cherry Drink, Active 8 and Protein - for 11 consecutive months will
entitle you to get one of each item free in the 12th month.
A new service offering a standing order for a monthly delivery service was launched in late March. Purchase the above three products using this method and
the payment will automatically be debited from your account on a specified date every month. Home delivery will also be arranged.
For more details, please refer to the March 28, 2011 issue of Newsgram.

* Terms and Conditions:


2011312011630


Free gifts received in the 12th month.


The offer is valid to June 30, 2011.
This promotion cannot be run in conjunction with other benefits.
For details, please check with staff at Merchandising Centres.
Amway reserves the right of final decision.

5.2011 23
* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

MYHEALTH

Circulatory Health

Vascular Health

Cell Health

Cell Protection

Vascular Protection


EATING ENOUGH HEART HEALTHY FOOD ISNT EASY.
FINDING THE RIGHT SUPPLEMENT IS.

8
5913

Average

Recommended

913

To keep your heart healthy, you should eat every colour of fruit and
vegetable every day. Especially if youre one of the estimated 230 million
people around the world whose lifestyle factors make focusing on heart
health even more crucial. So its even more important to eat a lot of different
fruits and vegetables. But for most people, United States dietary guidelines
recommend a more colourful diet of 9 to 13 servings of fruit and vegetables
a day. Thats a lot. Most people either cant or dont get enough in their
daily diet. As the world leader in phytonutrients from plant concentrates in
our heart health supplements. So colour your plate. And colour your heath
healthy.

24 5.2011

* X 1.032 Price in PTC equals to HK$1 X 1.032. * BV = DP

MYHEALTH


Better Heart and Vascular Health
7

The heart and vascular system are responsible for the circulation of blood throughout the entire body. The heart can pump an amazing 7,000
litres of blood each day, carrying essential oxygen and nutrients to the cells.
Any incidence of heart or vascular disease can have a huge impact on our everyday life. Maintaining a healthy diet is a key factor in
protecting the health of our heart, while certain supplements can also benefit this most vital of organs.


Protein
0145 DP$308


Contains soy protein isolate
naturally derived from soya
beans
A source of low fat and low
calorie protein.

FDA
25

Soybean Benefits
Soybean contains unsaturated fatty acid and lecithin that help to
emulsify cholesterol in the blood vessels and in turn improve your heart
health. Scientists have found that a daily intake of 25g of soy protein
will help to lower cholesterol level, while amino acids contained within
soy protein help to enhance the vascular function. At the same time, the
emulsifier lecithin E helps to break down fats.


500

Green Tea Plus


1070 DP$293

Green Tea an Excellent Antioxidant

2395

Green tea has a reputation for being one of the healthiest foods, containing
polyphenols that are an excellent antioxidant and are effective in lowering
cholesterol levels in the blood and protecting heart and blood vessel health.

Every two tablets of Green


Tea Plus contains 395 mg of
catechin.

Theaflavin is another important phytonutrient found in tea, which helps to


expel cholesterol out of the body and has been shown to help prevent the
formation of cholesterol, bringing benefits to heart health.

Q10 Coenzyme Q10 Complex


8601 DP$508
Q10
Q10

A blend of three nutrients for special heart care:


coenzyme Q10, L-carnitine and taurine plus citrus
bioflavonoids. The combination is more effective
than ordinary pure coenzyme Q10 supplements.
Contains Bioflavonoids, it slows down oxidation
process of the body and reduces the damage of
free radicals.


C
C

Bioflavonoids for Improved Vascular


Flexibility
Orange-colour vegetables and fruits are rich in Vitamin C,
carotene and bioflavonoids which can increase the flexibility
of blood vessels and lower the cholesterol level.
5.2011 25

MYHEALTH


Protein Powder The Perfect Breakfast

We all know that breakfast is one of the most important meals of the day, but a typical breakfast such as toast and
butter or instant noodles will not give you the protein you need to get you through the day. A spoonful of quality Nutrilite
Protein can really help to energize you for the day ahead!
26 5.2011

3%

3%9
9
1

Perfect Breakfast

Breakfast provides the energy needed to deal with our daily activities,
and improper eating habits and poor nutrient combinations early in the
day will have an impact on our energy and efficiency. Nutrilite Protein
contains nine essential amino acids in the best proportions. You can
get a good intake of high-quality protein simply by adding a spoonful
of Nutrilite Protein into your breakfast.

79
79

1520

Proper Breakfast Habits


Breakfast time: 7 to 9 am
From a Chinese medicine point of view, blood circulation in the
intestines is most active from 7 to 9 am.
Breakfast duration: 15-20 minutes
The optimal breakfast duration is 15-20 minutes, giving sufficient
time for the food to be properly digested.
Breakfast attitude: Relaxed
Enjoy your breakfast in a relaxed, unhurried atmosphere to get
yourself off to a good start.

21


800


10


1.5

130

280
kcal

480
kcal

866
kcal

876
kcal

430
kcal

20

28

13

50

39

1200

160

153

156

Quality Protein at Breakfast

The Chinese Nutrition Society recommends a protein intake for male


and female adults of 75g and 60g respectively. Breakfast counts
for about 30% of protein intake, i.e. about 21g, but when we absorb
protein we will also absorb energy, fat and cholesterol. The best
sources of protein, therefore, are eggs, beans or protein supplements.

9PDCAAS
1

You Deserve Better

You can get a good intake of high-quality protein simply by adding a


spoonful of Nutrilite Protein into your breakfast. Nutrilite Protein has
a Protein Digestibility Corrected Amino Acids Score (PDCAAS) of 1,
meaning it can be completely digested and absorbed by the body.


Nutrilite Protein the Best Choice

Balanced Nutrition

Soft and fibrous


The best combination for breakfast is food that is easy to digest
together with high-fibre food that boosts intestinal movement.
Holistic diet
Carbohydrates, protein, vitamins, minerals and dietary fibre are
essential at breakfast time.

7565
30%
2121

MYHEALTH

Protein
0145 DP$308 450g

* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

Contains soy protein isolate


naturally derived from soya
beans, a source of low-fat and
low-calorie protein
Contains nine essential amino
acids in the best proportions,
aiding the bodys absorption.
Blends easily with many foods
and drinks.

5.2011 27

MYSELF

Now is the time for whitening, and to highlight


the power of its products ARTISTRY has brought
Korean superstar Yoon Eun Hye on board as a
spokesperson for the brand. Ms Yoons elegant and
radiant skin matches perfectly with ARTISTRYs brand
characteristics.

28 5.2011

11
2011

Amagram:

What were your impressions of making the ARTISTRY TV


commercials?
The crew was very professional and I was very happy to
work with them. Speaking honestly, I am a perfectionist and I
always ask for high quality from both my performances and my
appearance. My job as ARTISTRY spokesperson is to arouse
awareness of the importance of beauty and to let people know
more about the high-quality products. I would not want to be a
spokesperson if the products didnt meet my high standards,
but with ARTISTRY I find that I share common values.

Yoon:

A Date with ARTISTRY


Yoon Eun Hye is a South Korean actress, singer, entertainer and model whose
elegance and vitality has made her one of the most popular Korean stars in Greater
China. She is now performing another important role - as ARTISTRYs spokesperson
for 2011.

Amagram:
Yoon:

I Want My Skin to be Radiant White


Radiant white skin is the key to beauty for Asian women. Korea has long been a
pioneer in the whitening field, developing some of the highestquality whitening products, and Yoon Eun Hye has her own
ideas about the best way to achieve perfect skin

Amagram:
Yoon:

Ms Yoon, can you share your feelings with us as the


spokesperson for ARTISTRY in 2011?
ARTISTRY is an international beauty and skincare brand,
and I am very grateful to be its spokesperson. It is a great
honour to represent the quality range of products produced by
ARTISTRY and Im especially happy to be able to engage with
the Greater Chinese audience.

MYSELF

Can you tell us more about your skincare experience?


When Im performing I always seek to have the best skin
quality, and I want my skin to be radiant white. I believe that
whitening should begin with the daily skincare routine, and
moisturizing is also very important. I like the ARTISTRY Pure
White Ex series because it gives me the skin quality I require.

1+12
Amagram:
Yoon:

What do you recommend from the Pure White EX range?


I have tried the whole Pure White EX range and Pure White
Essence gets my highest recommendation. It is delicate and
is absorbed by the skin in an instant my skin is whiter and
more radiant than before!

2011

Amagram:
Yoon:

What would you like to say to your fans in Greater China?


I am busy working on a new movie and I hope it will be
shown soon. Of course I will also work hard in my role as
ARTISTRYs spokesperson!

5.2011 29

MYSELF

ARTISTRY

30 5.2011

MYSELF

8 Steps of Cell-Lighting Technology


dominates the power
of radiance

The exclusive 8 steps of CellLighting technology of ARTISTRY


Pure White that blocks melanin
production, control the amount of
melanin, and control the movement
of melanin.
ARTISTRY Pure White Essence
makes your skin radiant again by
brightening up the dark-skinned
cell one by one with the exclusive
technology.

Pure White Essence


4020 DP$468 30ml

* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

5.2011 31

MYSELF


White Dream Limited ARTISTRY Pure White Paper Mask

I Want My Skin to be Radiant White

Radiant white skin is the key to beauty for Asian women,


and Yoon Eun Hye has her own ideas about the best way to
achieve perfect skin. I have tried the whole Pure White EX
range, especially the Pure White Paper Mask. It is delicate
and is absorbed by the skin in an instant my skin is whiter
and more radiant than before!

25

The Eight-Layer Whitening Technology employed in the ARTISTRY Pure White Paper Mask helps to
resist and control the formation of melanin - so no matter how bright the summer sun is, your dreams of
pure white skin will never fade.

8
8

Eight-Layer Whitening Technology


ARTISTRY scientists worked tirelessly to discover the eight causes
of melanin formation and developed this unique whitening system
to tackle the problem head on.

Three Moisturizing Agents


Contains moisturizing factors such as Hyaluronic Acid, Allantoin
and natural polysaccharide that can provide, seal and nurtures
skin.



86%
3D

The Pure White Paper Mask Triple Advantage


Eight-Layer Whitening Technology offers whitening
impact
Effective Essence reduces melanin formation by 86%
3D mask cutting facilitates essence penetration
32 5.2011

6 ARTISTRY Pure White Paper Mask (6 Pieces Per Box)


9964 DP$318
* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

MYSELF

4
(2623, 2625, 2626 2627)
DP$150
ARTISTRY Pure White Powder Foundation
Four shades available

4
New ARTISTRY Pure White Powder Foundation
Four Steps to Perfect Skin

86%
PPT 8PreventTreat
Protect 3Perfect

SPF 28

Pure White Balancing Complex in ARTISTRY Pure White Ex range can reduce melanin production by 86% in
clinical test. PPT- Holistic Balanced Approach and the exclusive eight steps of Cell-Lighting technology that
blocks melanin production, control the amount of melanin, and control the movement of melanin. The last step
of attaining flawless porcelain look and protect skin beautifully is Pure White Powder Foundation.
Pure White Powder Foundation contains Pure White brightening blend of botanicals- Acerola Cherry and
Bearberry Extracts- makes skin look brighter and more even. The silken formula with illuminating pigments
gives buildable coverage for a translucent, radiant complexion. SPF 28 shields skin from future discolouration
caused by UV exposure.

ARTISTRY Pure White Promotion

$888
Now, with every purchase of any ARTISTRY Pure White EX product or Limited Edition Pure White Paper
Mask or new Pure White Powder Foundation worth BV$888, you will receive two complimentary pieces of
Pure White Paper Mask.
* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

5.2011 33

MYSELF

ARTISTRY Essentials Hydrating


Botanical Spa Collection
0743 DP$380

Indulge. Renew. Restore. New. ARTISTRY essentials


Hydrating Botanical Spa Collection

Inspired by a luxurious spa treatment this pampering body care collection smoothes away dull, dry skin as it softens,
conditions, hydrates by a compete, easy-to-use 3 steps for the body. The indulgent trio includes Conditioning Body
Wash, Smoothing Body Scrub and Hydrating Body Butter. It features NutriliteTM grown Indian Fig and ARTISTRYTM
essentials Desert Hydration Complex, sourced from nature for optimum and long-lasting moisture balance. Experience
the perfect escape without leaving the comfort of home.
34 5.2008
5.2011
5.2011
34

* X 1.032Price in PTC equals to HK$1 X 1.032. * BV = DP

MYHOME
MYSELF

The Easy Way to Sparkling Dishes

DISH DROPS

Some dishwashing liquids might be cheap, but theyre ineffective, struggling to remove grease and food stains
and leaving you and your mom with dry skin. DISH DROPS is the effective way to wash dishes, giving you
and your mom the performance you want and the gentleness you need.

DISH DROPS
DISH DROPS - Tough on Grease, Gentle on Hands
Gentle Ingredients

Aloe vera moisturizes the skin and


Coconut oil derivatives provide gentle
yet effective cleaning.
Safe
4
4

4 16

4
DISH DROPS
(1)
DISH DROPS
Dishwashing Liquid (1L)
8153 DP$48.5

DISH DROP can be used for washing


dishes, vegetables and fruit, with the three
patented formulae combine to deliver
excellent grease-cutting power and
dermatologically proven to be gentle to skin.

DISH DROPS Special


Promotion For Mothers Day
DISH DROPS (14)
$280DISH
DROPS $30
DISH DROPS

N o w, w i t h e v e r y p u r c h a s e o f D I S H D R O P S
Dishwashing Liquid (1 litre or 4 litre) and other Home
Care products upon BV$280, you will be entitled to a
free DISH DROPS Countertop Dispenser (valued at
HK$30).

1.
2.
3.
Terms and Conditions
1. No conjunction with other benefits.
2. No refund or exchange for the premium.
The offer is available when stocks last.
3. Amway reserves the right of final decision.

* X 1.032 Price in PTC equals to HK$1 X 1.032. * BV = DP

5.2011 35
35
5.2008
5.2008

MYHOME

eSpring

eSpring the Best Way to



A glass of water is something that we all take for granted but its
Water Purifier and theyll be guaranteed the safest, purest drinking

The Best Gift for Family


Janus

JanuseSpring
eSpringeSpring

Janus
eSpring

eSpring
eSpring

eSpring

eSpring
JanuseSpring
eSpring
eSpring

JanuseSpring
eSpringeSpring
eSpring

eSpring

I LVE eSpring
I love eSpring

Convenient and Clean


Janus says she was attracted by the convenience of the
eSpring Water Purifier and wanted family to also experience the
advantages of eSpring purified water. Tap water is susceptible
to contamination as it is delivered to our homes - from aging water
pipes or from rusty connections in the pipes, she said. The tap
water in our home sometimes has a strange taste, but this is gone
after treating with eSpring.

Life Without eSpring


Januss mom quickly realized how effective eSpring is when she
saw how the filter captures various impurities. Now, she evens
uses eSpring water to wash vegetables and fruit, Janus smiled.
I remember one time when I needed to take my eSpring back
to the centre for maintenance and mom had to buy bottles of
distilled water. She urged me to get the eSpring back as soon
as possible.

Safe for Children


Even though Januss mom has retired, she is
still kept busy taking care of her grandchildren,
and we know that eSpring provides safe and
clean water for the young ones, which definitely
reduces our worries, said Janus.

Janus

eSpring

Janus ()

eSpring6

I LVE eSpring
51615eSpringeSpring

eSpringeSpring ($1,000)

10 eSpring ($150)
1 51615

2 espringhk@amway.com ()

36 5.2011

MYHOME


Show Your Love to Parents

eSpring
also something we need every day. Give your parents an eSpring
water at very little cost its a great way to show how much you care!

Showing Your Love


80Alfred
eSpring
eSpring

Alfred
eSpring
eSpring

eSpring
eSpring

Alfred
eSpring
eSpringeSpring
eSpring

AlfredeSpring

Not every youngster is self-centred, as Alfred proves. Even


though hes still at college, he bought an eSpring Water
Purifier for his family. Mom had wanted to buy an effective
water purifier for a long time because she found a strange taste
in our tap water, Alfred explained. Then I got to know about
eSpring and was especially impressed with the way UV lamp
eliminates bacteria, so I decided to buy one for the family.

No More Distilled Water


During the time when she was searching for a good water
purifier, Alfreds mom continued to buy distilled water to use
instead of tap water. We couldnt carry on drinking distilled
water only because its too expensive and wasteful to buy for
everyday use, he said.

Stronger Family Bonding


Alfreds dad enjoys using eSpring purifier water to make
Chinese tea. He used to use distilled water to make his tea
before, but with eSpring theres no need to worry about the
quality of the water anymore, Alfred explained.
Alfred really enjoys the time he spends together with his family,
cherishing the many benefits the eSpring Water Purifier
brings.

I LVE eSpring

Alfred

eSpring

I love eSpring

Alfred ()

eSpring3
eSpring
140
Occupations at the time of joining Amway.

I LVE eSpring LIKE


From May 1, 2011 to June 15, 2011, share with us why you love the eSpring Water Purifier on the I LOVE eSpring Sharing Card and you
may win the following great prizes:
Top Prize (3 winners)

: eSpring Replacement Filter Cartridge and eSpring Giftset (Valued at HK$1,000)

Merit Prize (10 winners)

: eSpring Giftset (Valued at HK$150)

To participate, from May 1, 2011 to June 15, 2011, visit any Amway Merchandising Centre and share your experience on the I LOVE eSpring
Sharing Card, or email your experience to espringhk@amway.com. Please provide your name, ADA number and contact number.
For details, please refer to www.amway.com.hk or the promotional materials.
5.2011
5.2011
37 37

MYHOME

0188
DP$5,680

$338

Benefit for New Users

eSpring

()

To get two Amway e-Coupons valued at HK$338 while purchase


eSpring Water Purifier upon presenting e-Discount Coupon.

Benefit for Referrer

eSpring

Existing eSpring users will get a 50% discount coupon of the filter
cartridge upon every successful referral of new eSpring users.
The more you refer the more discount coupon you get!
eSpring
1 2011815
2 eSpring - $338
I /
II
3
I /
II e1

4 e

Terms & Conditions

1 The offer is until August 15, 2011.


2 eSpring New User Promotion -$338 Amway e-Coupon:
I PV/BV is applicable
II The e-Coupon can be used to purchase any Amway products provided BV is equal to or
higher than $338.
3 50% e-Discount coupon of the Filter Cartridge
I PV/BV is not applicable
II Redeeming one e-Discount coupon entitles you to a 50% discount when purchasing a filter
cartridge and so on. Unlimited redemption quota for 50% discount coupons or free filter
cartridge.
4 More details of the promotion mechanism please refer to promotion leaflet and the back of
e-Discount coupon.

* X 1.032 Price in PTC equals to HK$1 X 1.032. * BV = DP

38 38
5.2008
5.2011
5.2011


New

MYHOME

Amway Extended Warranty Scheme

The Most Comprehensive Protection Details to be announced soon!


5.2011 39

MYHOME

Curry Bolognese Spaghetti with Eggplant

40 5.2011

MYHOME

Blue Food Boost!


Purple or blue fruits and vegetables such as blueberries and eggplants possess
phytonutrients such as anthocyanosides that can remove free radicals and produce
protective enzymes. However, cooking such foods at high temperatures will destroy
the phytonutrients.
Prepare your food using Amway Queen Cookware, which maintains a constant
temperature even on a low heat, helping to retain the nutrients.

Method

Chop the eggplant into chunks and


sprinkle with salt. Coat with the
beaten egg and dust with the flour.
Pan fry until golden and remove from
the pan.

Put the eggplant in the sauce and


thicken with cornstarch solution if
necessary.

15

Heat the oil. Sweat the onion and


garlic. Stir in the minced pork. Add
the curry powder and ketchup and
stir together, then add the stock and
coconut milk and bring to a boil.
Cover and cook over a low heat for
15 minutes. Stir occasionally.

Cook the spaghetti in boiling water


until al dente. Drain and stir into the
curry Bolognese sauce. Serve.

Utensils
Feature:
3
3-litre in volume, suitable for large portion
of dishes.

3
Amway Queen Three Litre Saucepan and Cover

15
20
Preparation Time: 15 minutes
Cooking Time: 20 minutes

Notes

2
3
1
400
1

3
3
1.5
0.5
250

Ingredients
Eggplants
Flour
Egg, beaten
Minced pork
Curry powder
Onion, chopped
Garlic, minced
Ketchup
Stock
Coconut milk
Spaghetti
Cornstarch solution

2 pcs
3 tbsp
1 pcs
400g
1 tbsp
0.5 pcs
3 tsp
3 tbsp
1.5cups
0.5 cup
250g
to taste

Seasonings
Salt
Black pepper

to taste
to taste

1
2
3 34
1. Amway Queen cookware is made using the finest stainless steel. The curry sauce will not stick to the pan, making it easy to clean.
2. Coating the eggplant with flour and beaten egg before frying minimizes the amount of oil you need to use and help to make it crisper.
3. You can simplify the cooking procedure by adding the spaghetti in step three.
5.2011 41

HAPPENINGS

Amway Happy Angels


Childrens Mental Health Nurturing Project

-
()

LesleyBenji

()
2008

2011319
-

()
(Benji)(Lesley)

Amway Hong Kong cares about the future of the next generation, and as a responsible corporate citizen we do everything in our power to ensure they grow
up healthy and happy.
In 2008, Amway collaborated with the Boys and Girls Clubs Association of Hong Kong to run the Amway Smiley Children Mental Health Enhancement
Project. This year, the company is delighted to support the Amway Happy Angels Childrens Mental Health Nurturing Project, a continuation of the earlier
programme that aims to increase public awareness of issues relating to the mental health and development of young people in Hong Kong.
A kickoff ceremony for the new project was held on March 19, 2011 at the Regal Kowloon Hotel. Guests of Honour included Professor Gabriel Leung, Under
Secretary for Food and Health; Mr. Cheung Kwok Che, Member of the Legislative Council (Functional Constituency - Social Welfare); Mr. Lawrence Wong,
Project Manager of the Partnership Fund for the Disadvantaged; Mrs. Elaine Yue, District Social Welfare Officer (Tai Po/North), Social Welfare Department;
Dr. Ng Yin Ming, Chairman of the Board of the Boys and Girls Clubs Association of Hong Kong; Ms. Lilian Law, Director of the Boys and Girls Clubs
Association of Hong Kong; Mrs Louisa Chan, General Manager of Amway Hong Kong Limited; and Benji and Lesley, a popular local singing duo.
After the ceremony, a carnival was held in Centenary Garden, Tsim Sha Tsui East, with game booths and health tests helping to boost the publics perception
on mental health and care for children.

42 5.2011

HAPPENINGS

()

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5.2011 43

HAPPENINGS


Amways Continuous Green Mission

Ever since Amway launched its first product - L.O.C Cleaner, which was formulated with
biodegradable surfactants to minimize water pollution - environmental protection has been a key
component of the companys product development. Indeed, Amways sustainability efforts have won
it worldwide recognition and a number of important environmental protection awards, including the
Conservation Achievement Award for Corporate Leadership from the National Wildlife Federation,
the UNESCO Transpolar Medal and the Green Globe Award from the Rainforest Alliance.

2007

Supporting Green Living

Amway Hong Kong is ardent in its support of green living, sponsoring


the Organic Day and Health Run organized by the Hong Kong
Organic Resource Centre. Amway also lends its support to the Carbon
Minus Programme, which aims to arouse public awareness on
reducing carbon emissions, and the company has produced a series
of animated infomercials to illustrate organic concepts.

E


/

80

44 5.2011

Every Little Counts


Amway Hong Kong believes that each little step taken can help to
contribute to a greener world. The following are some of the small yet
significant measures Amway Hong Kong has adopted in a quest to
reduce its environmental impact:
Digitized working routine, minimizing the use of paper
Double-sided photocopying
Recycling used paper, aluminium cans and plastic bottles
Online/telephone conferencing
Replacing paper boxes with reusable plastic boxes for deliveries
Replacing double-page receipts with single-page thermal receipts

2010

Amway Hong Kong Honoured at HKAEE

Amway has shown a consistently strong commitment to


environmental protection, and its efforts were recognized
at the recent 2010 Hong Kong Awards for Environmental
Excellence (HKAEE). Amway Hong Kong took the Silver
Award in the Sectoral Awards (Retailers) scheme.
The HKAEE is widely recognized as one of the most
prestigious and reputable environmental award schemes
in Hong Kong. Its Sectoral Awards encourage businesses
and organizations to adopt green management practices,
honouring those companies that demonstrate an
outstanding performance in their respective areas.

Amway Hong Kong is Invited as Honorary


President of HKBU Foundation

HAPPENINGS

55328

Amway Hong Kong fully supports the development of Hong


Kongs universities with the goal of providing a quality
education to the next generation of leaders.
Hong Kong Baptist University held a special event - the 55th
Anniversary Celebrations Launch Ceremony and Institute
of Creativity Founding Ceremony - on March 28, 2011 that
was attended by more than 300 honourable guests, donors,
alumni, staff and students.
The ceremony also saw Mr Wilfred Wong, Chairman of the
Council and the Court, HKBU; and Professor Albert Chan,
President and Vice-Chancellor, HKBU present souvenirs to
Amway Hong Kong that is invited as Honorary President of
HKBU Foundation and thanks its support to the university
over the past years.
Amway Hong Kong has shown its support for awakening
public concern on global warming issues by sponsoring
the Hong Kong Baptist Universitys Hong Kong Organic
Resource Centre (HKORC) in several events such as Carbon
Minus Programme, Health Run and Organic Day.
5.2011 45

HEART ON CHINA


1+1

Spreading Warmth Last Winter

5.12

2005

123

2011

-2010

The 2010 winter resulted in hardship for many, but the Amway China volunteer
team went out with the warmest hearts to provide support for the vulnerable
and needy in society.

46 5.2011

HEART ON CHINA

2010
Mr Gan Chee Eng receives Shanghai Jade Award
2010

President of Amway Greater China Mr Gan Chee Eng was honoured with the Shanghai
Jade Award - the highest recognition offered by the Shanghai government to overseas
experts, scholars or executives who make a significant contribution to the citys development.

800
One by One Campaign Helps 8m Children
2011
800
2301.4

Amway Receives Green Award

22

28080

2003

2011 marks the ninth year of Amways


One by One Campaign, which so far
has helped some 8 million children
and provided more than 2.3 million
volunteering service hours. To date the
campaign has donated US$140million to
NGOs that work to improve the lives of
children.
The One by One Campaign was
launched in 2003, with Amway staff,
Distributors and VIPs all making an effort
to help vulnerable children worldwide.

Operation Smile China

1,500500

Amway China and


Operation Smile China
have been working together
to sponsor 1,500 children
in Thailand and more than
500 youngsters in Vietnam
to receive free facial
reconstruction operations,
helping to put smiles back
on young faces.

The Amway headquarters recently received


an award recognizing the companys
excellence in managing its land use. The
Amway HQ is approximately 280 acres in
size, of which 80 acres has been allocated
as a sanctuary for wild animals.

Amway China Overseas Seminar Most Influential Activiities


BizBash

2010
2010

BizBash
51.3

Renowned US magazine Biz Bash named the Amway China


Overseas Seminar as one of the most influential activities. To date,
Amway China has arranged for upwards of 13,000 Distributors to visit
Southern California.
5.2011 47


()
811

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