WRITE

THE MEANING NEXT TO THE

WORD
age group
bar of chocolate
chocolate for your actual sweetheart
female
generation
graphic image
male
raw
same day
search
obligation chocolate

1) Using the information on when Valentines items were searched for using Yahoo
a) when do Japanese people really start to concentrate on Valentines day?
b) What accounts for the difference between smartphone and computer searchers as far as the timeline goes?
2) Using the obligation vs sweetheart chocolate search but generation
a) When does sweetheart chocolate buying most prominent (what age groups?)
b) Why might sweetheart chocolate buying decrease with age?
c) What generalizations could you make about smartphone vs computer users based upon this age-group information
3) Using the Top 5 keywords searched by males and females give the items in ranked order

Females
Males
1



2



3



4



5




a) What does the difference in #4 and #5 for males and females tell you - why might they be different?