SANIA DAWOOD

Masters graduate with professional experience in Social Media, Analytics, Events and PR.
Strong attention to detail, with training in both technical and soft skills in the B2B and B2C sectors.

CONTACT
Cell: +1 416 700 9814
Email: sania.dawood@gmail.com
Website: saniadawood.weebly.com
Connect: linkedin.com/in/saniadawood
Instagram/Twitter: @blogtoit

EDUCATION

MSc. with Merit in Marketing Communication- University of Birmingham (UK)

BSc. with Honors in Business Management with Communication - University of Birmingham (UK)
Certificate in Digital Marketing Management University of Toronto (enrolled).

SKILLS

Social Media Analytics: Facebook Insights Twitter, Pinterest, Google Analytics, Simply Measured, Sprout
Social.
Social Media Marketing and Community Management: Twitter, Facebook, Instagram, Pinterest, LinkedIn,
Snapchat, Vine, Tumblr, YouTube, Periscope, Viber, KIK, We Heart It.
Email Marketing and Analytics: MailChimp, A/B testing, email analytics.
Content Marketing and Analytics: Wordpress, Hootsuite, Co-schedule, Bitly, basic SEO.
Website Management and Analytics: AppSumo, Weebly, Wordpress.
PR Communication and Copywriting: Press releases, blog posts, promotional videos, scripts, voiceovers,
interviews for television, radio and print.
Events and Trade Shows: IIDEX Canada, Ad:Tech New York.
Digital Advertising: Facebook and Twitter ads, basic PPC and ROI reports.
Video Editing and Photography: beginner/intermediate level.
Marketing Research: basic qualitative and quantitative analysis.

PROFESSIONAL EXPERIENCE
M AR K E TI NG C O M M UN I C ATI O N S P E C I AL I S T ( C A) G R AVI T Y C E NT RA L | O CT 2 0 1 5 P RE S E NT

Created a social media marketing strategy on Facebook, Twitter, Instagram, Pinterest, LinkedIn,
Snapchat, Periscope and Google+
Maintained an email marketing schedule using MailChimp and reported on A/B testing.
Attended trade shows to promote the product (IIDEX 2015)
Maintained a content marketing calendar using Wordpress and Co-Schedule
Optimized all posts for keywords through basic SEO.
Analyzed all social media and blog data to tweak brand voice and daily online posts
Experience with digital advertising Facebook/Twitter ads, and basic PPC.
Wrote press releases for the company's invitation as an international delegate to Ad:Tech NY

Page 1 | 2

 Compiled analytic reports for daily, weekly and monthly online activities.
CO P Y W R I TE R AN D S O CI AL ME DI A M AN AG E R ( KS A) A S E P | MA RC H 2 0 1 3 - S E P T 2 0 1 5
Planned and executed a Facebook launch campaign to create a unique brand identity in the
afterschool tutoring market.
Maintained all social media accounts, and created content to promote new classes being held.
Created a website in line with the brand identity and maintained all content.
Wrote mobile advertisements to promote brand awareness and positive brand associations
within the target market.
Tracked the virality of individual posts through web analytics.
TE AC HE R ( KS A) I N TE RN ATI O N AL S CH O O L S G R O UP | S E P T 2 0 11 - FE B 2 0 1 3

Taught children aged between 5 and 18 years.

Proctored SAT and PSAT.

P R J UN I O R AC C O U NT E X E C UT I V E ( U K) ML M ME DI A | J UN E 2 0 0 9 - A P RI L 2 0 1 0

Acted as a strategic PR planner for the promotion of 'Highfield Dental Clinic' a

private dental and cosmetic spa.
Conducted market research for 'Morrocan Organics' - a company within the cosmetic industry.
Acted as a crisis planner for the departmental upheaval of a primary care surgical unit.
Appointed as primary copywriter for 'InterHealth Canada' - a healthcare management company.
Acted as a research assistant for the published book - 'Acne: The Essential Guide'.

M AR K E TI NG AN D S AL E S I N TE RN (U K ) L O V E LY & HE ALTH Y | JU NE 2 0 0 8 - A UG US T 2 0 0 8

Created a short video portfolio using editing software.

Wrote a promotional article for publication in a health and fitness magazine.
Gained experience in telesales.

E V E N T V O L UN TE E R ( U K) UN I V E RS I T Y O F B I R MI NG H AM | M AY 2 0 0 8

Helped the Business School promote programmes to prospective undergrad students.

Gave tours of the campus on open days.

BR O AD C AS T I N G I NT E R N ( U K) CH AN N E L FO UR TE LE V I S I O N | JU LY 2 0 0 5

Gained experience in the editing, filming, archiving, censoring and legal departments.
Worked in daytime television, E4 (teen market) and documentaries.

TRAINING

Team Building and Negotiating Course (UK) The University of Birmingham

Media and Communication Course (UK) The University of Birmingham
Chartered Institute of Management's Springboard Program for Young Managers (UK) London.
NVIVO Research Certificate (UK) The University of Birmingham

Page 2 | 2