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EngagedLearningProjectIdeaTemplate

TitleofProject
:DoYouHaveWhatitTakes?Creatingabusinessthatlast.
Subject(s)
:BCSIII
GradeLevel(s)
:8th
Abstract
:
Studentswilltakeontheroleofentrepreneurandcreateabusiness,developabusinessplan,createbusinesscards,abusiness
pitchpresentationforTheSharkTank,acommercialtorunonthemorningshowadvertisingtheirbusiness,aonepage
advertisementfortheschoolnewspaper,andawebsitetodrawpotentialbuyersin.Thewillbedisplayingtheirfinalproducts
ataStudentBusinessFairattheRomeChamberofCommerceattheendoftheschoolyearyear.Studentswilllearnwhatit
takestogetabusinessstarted,thedevelopingbehindtheproduct/business,lawsandlicencesofbusinessdevelopment,and
howtocreateadvertisements(digital,video,andwordprocessing).Theywillalsolearnthebasicsofsettingupand
maintainingawebsite.

LearnerDescription/Context
:
Themajorityofthelearningandcreatingwilltakeplaceinmycomputerlab,whichhas28computers.Theystudentswillbe
workingingroupsof23,however,eachwillhavetheirowncomputersotheymaytakeontherolesinwhichtheyassign
eachothertosharetheworkload.Studentswillalsobeworkinginmytechnologylabvideoproductionroomtofilmand
editthevideoadvertisement.StudentswillbeusingSkypeandTwittertodiscusstheirplanwithsuccessfulentrepreneurs
andbusinessleadersinRome,andacrossthecountry.Sincethestudentswillbechoosingacareerandbusinessthattheyare
interestedin,theycantakeownershipandprideintheproduct.Theyrealizethatthiswillbesomethingthattheycandoif
theycontinueschoolandworkveryhard.
Characteristicsofthelearneranddescriptionofthelearningenvironment(s)wherethelearningexperiencewilltakeplace.
Helpothersseeyourlocalcontextinordertodetermineiftheycanreplicateit.Includeculturallyinfluencedinterests,
waysoflearning,fundsofknowledgethatexistamongstudents,parentsandthecommunity.Explainhowtheseassetswillbe
usedtostrengthenthelearningexperienceforstudents.

TimeFrame
:
Thisprojectwilltakeanentiresemester(18weeks),andwewillbeworkingoniteverydayinclass.Theywillhave
approximately3540minutesadaytowork.WewillhaverewardFridays,whereiftheymeettheirdeadline,theywillbe
abletotakethedayofftoexploresomethingelseoftheirchoice(GamestarMechanic,Scratch,etc.).

StandardsAssessed
:

MSBCSBCSIII2:Thestudentswilldemonstrateeffectivecommunicationskillsusedto
succeedinthebusinessworld.

a)VerbalCommunication
b)Writtencommunication
c)Bridgingculturaldifferencesandusingdifferingperspectivestoincreaseinnovation
andthequalityofwork.
d)Explaintheimportanceofproperetiquetteforgreetingandmeetingpeople,dress
code,attendance,andotherworkplaceexpectations.
e)Differentiatebetweenverbalandnonverbal

MSBCSBCSIII3:Thestudentswilldemonstratetheabilitytoproblemsolve.

a)Utilizebrainstormingtechniques
b)Identifycauseandeffects.
c)Understandhowaprocessworks.
d)Understandthebigpictureandbeyondyourself.

MSBCSBCSIII4:Thestudentswillexhibitcriticalthinking.

a)Understandingtheimportanceofmakinginformedoreducateddecisions.
b)Developcohesiveandlogicalreasoningpatterns.
c)Importanceofaccepting,rejectingorsuspendingjudgment.

MSBCSBCSIII6:Thestudentswillexaminebasicsofriskmanagement.

JoWilliamson,Ph.D.,KennesawStateUniversity

EngagedLearningProjectIdeaTemplate

a)Defineriskmanagement.
b)Identifyandassessriskintermsofimpactandlikelihoodincludingproactiveand
reactiveassessments.Example:MilitaryandFord(Bridgestonetireissue)

MSBCSBCSIII7:Thestudentswillexaminebasicsofentrepreneurship.

a)Defineentrepreneurship(NationalStandardsforNBEA,pg.70)andstepsneededto
startandmaintainabusinessopportunity.
b)Distinguishtheroleoftheentrepreneurinbusiness.
c)Identifynecessarytraitsofasuccessfulentrepreneur.
d)Describethedifferencebetweenanemployerandemployee.
e)Differentiatebetweenamanagerandanentrepreneur

MSBCSBCSIII9:Thestudentswillexaminebasicsofbusinesslaw.

a)Identifysourcesofbusinesslaw.
b)Understandthedifferentclassificationsofbusinesslaw.
c)Distinguishbetweencivilandcriminallaw.
d)Identifydifferentareasofcivillawthatimpactbusiness(ie.,tort,contract,property
law).
e)Differentiateamongtypesofbusinesscrimes.(ie.,arson,forgery,embezzlement,
computercrimes).
f)Understandtheapplicabilityofbusinesslawfromthestandpointofcitizens,workers
(includesbusinessowners)andconsumersintheircommunitiesandinsocietyat
large(ref.NationalStandardsofNBEA,pg.10).
g)IntroducetoOSHAstateandfederalregulatoryguidance.
h)Createasafetymanual
i)Equalpayact
j)Describetheirindividualcodeofethicsusingwordprocessingapplication.

MSBCSBCSIII10:Thestudentswillexaminebasicsofmarketing.

a)Listanddescribethefourelementsofthemarketingmix(product,place,priceand
promotion).
b)Explaintheimportanceoftargetmarketrelativetoculturaldiversity.
c)Addresstheelementsofthemarketingmixutilizingdesktoppublishing,word
processingand/orwebpageapplication.

MSBCSBCSII11:Thestudentwillexamineeducationalrequirements,job
responsibilities,employmenttrends,andopportunitieswithindifferentcareerpathways.

MKTEN1:Understandsconceptsandprocessesassociatedwithsuccessful
entrepreneurialperformance.

a)Defineentrepreneurship.
b)Identifyandanalyzecharacteristicsofasuccessfulentrepreneur.
c)Identifythereasonsforplanninginentrepreneurialbusinesses.
d)Discusstheentrepreneurialdiscoveryprocesses.
e)Assessglobaltrendsandopportunities.
f)Determineopportunitiesforbusinesscreation.
g)Generateideasforbusiness.
h)Determinefeasibilityofideas.
i)Determinethemajorreasonsforbusinessfailure.

MKTEN2:Explainthefundamentalconceptsofbusinessownership.

JoWilliamson,Ph.D.,KennesawStateUniversity

EngagedLearningProjectIdeaTemplate

a)Determinetherelationshipofcompetitiontoourprivate,freeenterprisesystem.
b)Explaintheeffectsofcompetitiononbuyersandsellers.
c)Identifythecommontypesofbusinessownership.
d)Compareandcontrasttheadvantagesanddisadvantagesofeachtypeofownership.
e)Explainrelevantgovernmentregulationsrelatingtotheoperationofabusiness.
f)Discussthetypesofrisksthatbusinessesencounter.
g)Explainhowbusinessesdealwiththevarioustypesofrisks.
h)Identifythemarketsegmentforthebusiness.
i)Formulateamarketingmixdesignedtoreachaspecificmarketsegment.
j)Utilizethemarketingfunctionstodeterminethecompetitiveadvantageofthe
proposedbusiness.

CTAEFS8LeadershipandTeamwork:Learnersapplyleadershipandteamworkskillsin
collaboratingwithotherstoaccomplishorganizationalgoalsandobjectives.

CTAEFS11Entrepreneurship:Learnersdemonstrateunderstandingofconcepts,processes,
andbehaviorsassociatedwithsuccessfulentrepreneurialperformance.

Product
:
Studentswillproduceacompletedbusinessplan,workingwebsite,videoadvertisement,printadvertisement,businesscards
alltobeusedandshownattheBusinessFair.MembersofthecommunityandbusinessleadersinRome,aswellasparents
andeducatorswillseetheproductsattheBusinessFair.Thetop5businessproposalswillgototheSharkTank.Students
willusetechnologyfromstarttofinishinthisproject.Theywillusetheinternettoresearchcareers,plans,andlaws.They
willuseGoogleDocstocollectalltheirwork,sotheycaneachcollaboratebackandforthinthedocument.Theywilluse
Weeblytocreatetheirwebsites.Next,theywillusePublisher/GoogleDrawingtocreatebusinesscards,andPrezifortheir
presentations.TheywillalsobeusingSkypeandTwittertotalkwithprofessionalsabouttheirproject.Last,theywilluse
Edmodotoblogabouttheirjourneythroughtheproject.Rubricswillbegivenforeachproductintheproject.Mini
assessmentsandfeedbackwillbegiventhroughouttheprojectinEdmodo.

WhichindicatorsofEngagedLearningwillbehighinthislessonandWhy?

Theprojectwillbestandardsbased,challenging,authentic,andstudentdirected.Thestudentswillplay
theroleofexplorerandproducer.Iwillplaytheroleoffacilitatorandguide.Collaborationwilltake
placetheentireproject.Assessmentwillbeongoing,aswellasperformancebased.

Whichindicatorswouldyouliketostrengthen?

Iwouldliketostrengthentheculturallyresponsiveindicator.

WhatLoTIleveldoyouthinkthislessonwouldbeandWhy?
Idesignedmylessontobea6,becausetheprojectisstudentdirectedandenrichedwithtechnology,as
wellasarealworldaspect
.
Whathelpwouldyouliketoreceivefromus?
Iwouldlovetohavecontactsthatwouldbewillingtospeakortweetwiththestudentsfromoursideof
ourcommunity!Ifanyonecanhelpmewiththat,Iwouldreallyappreciateit.

JoWilliamson,Ph.D.,KennesawStateUniversity