CHILDRENS WEAR 2016

Trend Forecast
In 2016
childrens
wear, we
can expect
to see a
mature
neutral color
palette
featuring
metallics,
chromes,
and pops of
color.

Trend Forecast
Defined and detailed edges add to the
sophisticated ambiance reflected in the color
palettes.

Childrens wear usually tends to take on fast-fashion

trends. We can see this continuing into 2016, but with
a mature spin on it. The styles will be more subtle and
classy while still keeping a young and fresh feel to it.

The Arts
Water colors are becoming more prominent today in the arts as well as
represented in the fashion industry. The natural and light colors of water
colors are a resemblance of the earthy tones and overall feel of our
trends. Another art based film is a documentary about Janis Joplin. Her
70s inspired style reflected the flowy loose fitting trends that we are
focusing on.

Sports
Tennis is an influencer at the moment with the buzz and popularity of the US
Open. The style and apparel of not only the tennis players on/off the court but
the audience and the whole air of the sport reflect the classic style of our trends.
It is the minimalistic yet classic style that resembles our mini-me trends for our
children's line.

Science/Technology
President Obama has been very involved with the crisis in Alaska due to the
climate change and trying to restore and help prevent further damage to Alaska.
With the constant media coverage, I feel like these events affect the trends by
the response to the colors of Alaska. The earthy tones of light blues, whites and
cool colors can stem from the very earthy and natural climate of Alaska.

Current Events
Queen Elizabeth is about to become the longest reigning Monarch in Britain.
There are many influences of Royal fashion, especially in the children's
department. The classic and trendy styles of the royals is an influencer of the
children's mini-me style/feel of our trends.

CHILDRENS WEAR
AUTUMN 2016

Information and images found on WGSN.com

Autumn
Using nature and the elements as inspiration, fleeces, felted wools and faux
furs appear with soft, luxurious knitwear and washed out hues. Denim
surfaces emulate the stormy seas and serve as a staple throughout the
seasons. Pairing layers of knitted and chunky separates over last seasons
breezy linens and simple staples creates a perfect transition into autumn and
the cooler months.

Color Palette
The palette sweeps from the pale, breezy neutrals seen in the warmer

months to heavier, moody greys. It tugs between hard and soft, light and
dark, creating a tension that is strengthened by cold pastels and pearly
metallics, inspired by the elements.
The combination of champagne and grey creates a sophisticated stage for
muted gold. The accent of horizon yellow retains an end-of-summer
warmth, harmonizing with cooler stone blue
Brighter shades of mustard yellow and stone blue are seen to pull out the
youthfulness of this palette.

Fabrics
Emphasized tactility and softness, and

exaggerated texture and warmth are keys to

the coordinating fabrics of this trend. Teddybear fleece jersey and ultra-soft cashmere ribs
sit alongside marled jersey and oversized
chunky knits with an emphasis on natural
fibers.
Soft jersey fabrics feature subtle Lurex
thread that adds shimmer and depth.
Softly weathered fabrics emulate a worn and
comfortable feel.
Added popcorn bobbles further dimension
and a sense of youthfulness.

Fabrics

Silhouettes
Knitwear goes oversized with
exaggerated twisted cables and
thick chain and moss stitches.
Linens and flowing, playful
babydoll silhouettes for base
layers still seen throughout
season. Loose fitting stocking
caps and beanies in chunky knits.

Findings/ Details
Footwear will see furry slip-ons
and sparkly metallics, soft
leather laces with blanket
stitching on toe caps, and faux
fur lining for warmth. Bright
needle point embroidery on soft
linens, sequins or metallic spun
thread and tassel fringe will also
be seen throughout this trend.

MARKETING
CAMPAIGN

Hang Tag
- Hang tag is made
from 100% high
quality recycled
paper
- Tag is attached to
jute string
- Secured to garments
with a white safety
pin

www.earthington.
com
Our site is very
user-friendly and
easy to navigate.
Customers are
able to click on a
seasons
collection at the
top and scroll
down to choose
from an array of
pieces for that
specific season.

POS Signage

Simplicity is key with Earthington. Signage in our store is minimal as we

want our customer to enjoy their shopping experience and not feel
overwhelmed. The signage we do use keeps the colors muted and within
our color scheme.

National Ad Campaign
SELF Magazine
would be the
best fit for
Earthington to
advertise in. This
magazine is
geared towards
our target market
mom and
includes topics
shes concerned
about- beauty,
fitness, food,
wellness, and
fashion.

Instagram

Digital Promotion
Facebook

We chose these specific social media platforms

because they are most relevant to our target market.
Busy moms want something easily accessible to browse
and keep up to date with whats trendy for themselves
and their daughter.
https://www.facebook.com/EarthingtonKids/?fref=ts

#EarthingtonGirl

CHILDRENS WEAR
WINTER 2016

Color Palette

Fabrics

Fleeces, felted wools and faux furs layer over soft, luxurious knitwear along with
subtle but magical metallic Knits .

Findings and Trims

Ruffles

Tulle Layered
Skirt

Bulky and
Feminine
Buttons

Whimsical
Prints

Lace
Knits

TARGET MARKET

Bellevue, Washington
A city in a park

Demographics
Age- Early 30s, 2-7 years old
Gender- Female
Marital Status- Married with 2 kids
Income- Upper middle class; household income
$300,000-$600,000
Occupation- Full-time employed
Education- College Graduate
Spending habits- Expendable income, spends
more on luxury items
Religion- Non-denominational
Generation- Millennials

Geography
Western Seaboard; ranging from
Seattle to San Francisco

Behaviors
Family values arent overpowering
but they balance work and home life
very well. There is a large emphasis
in online shopping. The Williams
value appearance and Kate invests
in pieces that last for a long time.

Psychographics
Our target markets reference group is celebrity moms or high-profile

women such as Kate Middleton, Kate Hudson, Victoria Beckham,

Jessica Alba, Lauren Conrad, Blake Lively; women who are seen as
down-to-earth. This demographic values fitness and a healthy
lifestyle. Our markets mom is a go-getter who is optimistic of their
future for themselves and their children. The mini-me is driven by their
mom. They are confident women in touch with the fast pace society
who are driven by status when it comes to material items.

Meet the Williams

Kate
Kate is a mom of two and is 32 years
old living in Bellevue, Washington.
Her hobbies include going to spin
class before work, shopping, being
involved in PTA, gardening, and
cooking. She loves reality television,
reading Parents and Health
Magazine, and stays active on
Facebook and Instagram. She likes
to treat herself to aromatherapy,
manicures, and juicing. Kate dislikes
crash dieting, being un-tidy and un-

Elizabeth (Izzy)
Elizabeth is 5 years old and lives with
her mom, dad, and little sister, Ava,
who is 3. Her hobbies include painting,
playing sports, going to piano lessons,
and playing dress up. She absolutely
loves Taylor Swift and Barbie and her
favorite television channel is Disney.
She enjoys hanging out with her
neighborhood friends, riding bikes,
playing outside, the color pink, and
cooking with her mom. She dislikes

Remember those priceless moments when you were a

kid? The memories with all the smiles and laughter. Maybe it
was playing dress up in your mothers clothes or making
flower necklaces during recess. Childhood is a precious time
and goes by way too quickly. Let your child live in the
moment and experience these years with Earthington.

PRODUCT LINE IDEAS

Simple Bows
Dresses & Skirts
There is something elegant and youthful about a simple
bow. Bows placed on simple silhouettes add a chic detail
without being over the top. This look can be dressed down
or up so it is perfect for any occasion and any age.

The Dropped Waist

Dresses & Skirts
Dresses and skirts will be seeing dropped waists with ruffled hemlines.
This will be able to carry over to all seasons for dresses and skirts as
well as tops throughout all of our age groups. The ruffles add a sense
of playfulness to the line which counters the mostly neutral color
palette.

Layered Silhouettes
Dresses & Skirts
Layers. This style is versatile and can either be a blouse + skirt
combination or a sweater placed over a dress. The easiness of this
style is wonderful and stylish- perfect for a busy mother as it is easy to
mix and match without losing quality.

Outerwear
These outerwear pieces feature very neutral colors
and varieties of silhouettes. Every child is different,
why shouldn't their clothes? The play on textures,
with the pom pom balls on the grey coat create a
sophisticated yet still childlike piece. The fun fur
collar on the camel colored poncho, and the light
pink coat are all examples of the classic yet still
young and youthful version of outerwear.

Swim

Our swimwear will consist mostly of simple silhouettes with girly touches, such
as ruffles, keeping in accord with the romantic style that is currently trending.
The ruffles also counteract the pale earthy color palette to keep a youthful,

Shorts
The silhouette of
shorts does not
vary much, so we
expect to create
pieces with basic
shapes that are
easy to play in and
comfortable to
wear, but are
decorated with fun
trims and accents
like sequins and
lace, and are
available in
patterns and colors
that easy to mix
and match.

Pants

Different silhouettes and fun colors will

be explored throughout the seasons.
These pops of colors will enhance the
young girls wardrobe while also being
versatile.

SEASONAL LINE PIECES

& MOOD BOARDS

Summer
Lilly Babydoll Top

Fiber Content
33% cotton, 33%
modal, 31%
poyamide, 3%
elastane
Care Instructions
Machine wash with
like colors in warm
water.

Kit Casual Day

Dress

Fiber Content
50% Silk, 50%
Rayon
Care Instructions
Machine wash
cold on gentle,
line dry.
Sizes
2T, 3T, 4T, 5T

Molly Sun Dress

Fiber Content
Soft Stretch Jersey
30% cotton, 30% modal,
30% polyamide, 10%
elastane
Care Instructions
Machine wash cold on
gentle, line dry.
Sizes

Winter
Eloise Winter Coat

Kate Sweater Dress

Fiber Content
41% wool 32% polyester 11% rayon and
8% acrylic 5% nylon and 3% melton

Fiber Content
60% cotton and 40% acrylic jersey in
a sweater knit

Care Instructions
Machine wash cold on gentle

Care Instructions
Machine wash cold, line dry

Sizes
2T, 3T, 4T, 5T

Sizes
2T, 3T, 4T, 5T

Spring
Teresa Tie
Tank

Lillian Tassle
Top

Jillian Smocked Top

Fiber Content
57% Cotton, 38%
Modal , 5%
Spandex

Fiber Content
100% Linen. Fully
lined

Care Instructions
Machine Wash cold
with bleach free
detergent, tumble
dry low.

Care Instructions
Machine Wash
Gentle in cold water
with bleach free
detergents, lay flat to
dry.

Fiber Content
60% Cotton
40% Polyester
Pintuck pleat detail at
front seam

Sizes

Sizes

Care Instructions
Machine Wash with
like colors in warm
water.
Sizes

Fall
Jaycee Button Cardigan

Fiber Content
40% Polyamide, 40%
angora, 20% wool
Care Instructions
Machine wash on cold,
line dry
Sizes
3T, 4T, 5T

Sabrina Long Sleeve

Embellished Shirt

Fiber Content
78% Acrylic 22% Nylon
Care Instructions
Machine wash cold, gentle
cycle
Sizes
2T, 3T, 4T, 5T

Rachel Mock
Sweater

Fiber Content
60% cotton, 30% polyamide,
10% wool
Care Instructions
Tumble dry, gentle cycle, low
heat
Sizes
2T, 3T, 4T, 5T

Delivery Dates
Spring

1st Delivery

2nd Delivery

3rd Delivery

Flora Frill
Swimsuit

February 23rd

April 12th

Dottie Shorts

March 1st

April 4th

May 10th

Marie Flower
Leggings

February 9th

March 8th

April 5th

Belle Bow Skirt

February 9th

March 1st

April 5th

Lillian Tassle Top

February 23rd

March 29th

April 19th

Jillian Smocked
Top

February 16th

March 15th

April 19th

Earthington
Signature Tee

February 16th

March 8th

April 26th

Jane Flower
Dress

February 9th

March 8th

Teresa Tie Tank

March 1st

April 4th

May 10th

Jessie Tie Tunic

February 23rd

March 29th

April 19th