SWOT Analysis

Strengths

Weaknesses

Leadership
Client Satisfaction
Staff Expertise/Commitment
Product and Service Mix

o
C

ra
y
lit
bi

Strategic Alliances
Client Annuity Marketing
Community Happenings
Product and Service Additions
New Initiatives

nt
i
a

e
ln
Vu

Opportunities

tr
s
n

Management Skills
Risk Management
Repeatable Processes & Methods
Access to Capital

Threats
Competitors
Economic Conditions
Government Policies
Vendor Policies

Adapted from Boone & Kurtzs Contemporary Marketing

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Copyright ConvergenceCoaching, LLC

SWOT Analysis
Strengths

Opportunities

Weaknesses

Threats

Adapted from Boone & Kurtzs Contemporary Marketing

www.convergencecoaching.com
Copyright ConvergenceCoaching, LLC