PROLOGUE

The present chapter presents the backdrop of the organisation.

Godrej Group has been selected for the application part -of the present
study. Here the researcher gives all about Godrej which is the most
reputed organisation in the FMCG world. It gives a brief idea of
organizational, managerial and product profiles of Godrej. The
researcher has also studied all the expansion and diversification
programmes of the company. Godrej is advancing ahead to become a
global company and it is hoped that it will soon become a global
company with strong professional base