media m
on
Media
UPDATE
Education through information
MEDIA NEWS
The World Association of
Newspapers (WAN) has again
called on Google to embrace a new
publishing standard that allows website
terms and conditions to be placed in
machine-readable format so that
publishers can have a say in how news
aggregators and search engine companies use their
here for more.
content. ClickLhere
The Beijing Olympics 2008: Winning Press
Freedom conference, to be held in Paris next
month, will examine the methods that China uses to
control the press. The conference, on 18 and 19 April,
will provide expert insight on the press freedom
conditions that journalists - particularly sports
here for
journalists - will encounter in China. ClickLhere
more.
Neotel, the second national telecommunications
operator, has been launched after numerous
delays and is likely to have a larger impact on the
here for more.
market. ClickLhere
Avusa plans to list its 37% stake
in the printing company on the
JSE. About 16% of this 37% is a direct
holding in Caxton. Its stake will be
listed separately under the name
ElementOne. If ElementOne does not
offload its shares within 12 months, the JSE will order
it to delist.
Media24's Women's
Magazines: General
Interest has changed its
i d e n t i t y t o
W o m a n 3 6 0 .
Woman360 will be the new home for women's
magazines such as Sarie, Sarie Bruid, Sarie Kos,
Fairlady, Fairlady Bride, True Love and True Love
Bride. For more information, contact
csedgwick@media24.com.
Lcsedgwick@media24.com
The Black Management
Fo r u m ( B M F ) ,
Johannesburg branch,
hosted its 2nd Annual Leadership Lecture in
association with City Press on Friday, 29 February.
here for more.
ClickLhere
The latest All Media and
Products Survey (AMPS)
revealed good news for The
Star. The daily has reached the 1 million-readership
mark, with the latest figure at 1 045 000 readers.
newsclip
itoring
managing media intelligently
Wednesday, 19 March 2008
Wwww.mediaupdate.co.za
Michelle Bezuidenhout
has been named Beeld’s
Bride of the Year. After a
successful 30 years of
running the competition, it
is clear that readers remain captivated by the beauty
here for more.
of brides. ClickLhere
Wrapped magazine is now the
first gay South African publication
to be ABC certified. Publisher Morne
Ebersohn says the title’s niche
readership reflects the lifestyle of the
upwardly mobile gay professional who
seeks a career, a stable relationship
and a better "me".
Six years ago DeKat
magazine decided to go
independent. In July 2002,
DeKat was taken over by
African Sky Publishing under the watchful eye of
publisher, Elzilda Becker. The bigger format (320 x
240 mm) changed from a quarterly publication to a
bimonthly glossy lifestyle magazine in 2007, with
DeKat’s sixth English edition currently on the shelves.
ClickLhere
here for more.
Body Corporate News, (BCN)
the only national magazine
serving the Sectional Title industry, is
now ABC certified. The B2B title is
published bi-monthly and has a
circulation of 21 000 copies ( 6 700
per region). Its mission is to empower
Trustees and owners by providing
legal information in a practical format
that is easily understood by the layman. BCN was
launched in 2004 by Mustard Seed Relationship
Marketing and is edited by Robert McWilliams. For
www.bcn.co.za.
more information, visitlwww.bcn.co.za
The off-road adventure motoring
magazine, Leisure Wheels, is
now available monthly, following
growing pressure from readers to
increase the publishing frequency.
Now in its 11th year of publication, the
award-winning magazine has doubled
its circulation. ClickLhere
here for more.
The April issue of Wiel hit the
streets on 17 March and is the
biggest issue ever, distinguished by
three different-coloured covers. The
reason? It’s just one of the ways the
title is drawing attention to its three
decades of publishing. ClickLhere
here for more.
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 A Newsclip Media Monitoring Initiative Media
UPDATE

According to Independent NEW ON THE SHELF

publishers, Lunar Dragon, the
decision to print TeenZone Hoezit!
magazine monthly from August In March 2008, the
2007 has paid off, with the sales A f r i k a a n s e Ta a l e n
figures for the teenage publication Kultuur Vereniging will
still holding at an 82% sell through, launch a brand new kids’
with 91.4% for February. For more magazine, Hoezit!,
i n f o r m a t i o n , e m a i l aimed at 9 to 12 year old
Lteenzone@lunardragon.co.za
teenzone@lunardragon.co.za. Afrikaans kids with a lust
for life. Hoezit! plans to
Due to outside pressures the not only educate
Barbie Magazine has had to children, but also to
increase its price from R14.95, which entertain them. Each
has been the price held since the issue of Hoezit! consists
magazine was launched four years of 5 fun sections:
ago. The publication will now retail at E n t e r t a i n m e n t
R18.95. Publisher Brian Oxley was (vermaak), World (my
happy to report Barbie held its wêreld), About You (ek voel); Know (slimkop) and
growth over December 2007 and Fun (vet pret). Hoezit! chats to children on their
January, figures also went up in 2007. For more level and aims to make them realise that Afrikaans
barbie@lunardragon.co.za.
information, emailLbarbie@lunardragon.co.za is a modern, hip language that is definitely here to
stay. Hoezit! is a monthly publication only
Digital Life is inviting readers to write an article distributed to subscribers. Each publication has a
on the topic ‘Big Brother is Watching’. Selected different theme the readers can look forward to,
articles will be published in the Citizen Journalist such as, technology, sport, history, arts and culture
section of the next issue. To contribute, one simply and music. An issue costs R15.95, and the first 1
needs to log ontoLwww.mydl.co.za
www.mydl.co.za and register. 000 subscribers will receive a free book from LAPA
Uitgewers if they subscribe for a year. For more
On 21 March, SABC2 will www.atkv.org.za .
information, visitLwww.atkv.org.za
broadcast a live Human Rights
Day special, I am South African, Purity
hosted by Vuyo Mbuli and Ruda The first issue of Purity
Landman. The programme aims to facilitate a magazine hit the shelves
national conversation on racism in the hope of this month. Focused
contributing towards a healing process in which each m a i n l y o n t h e
one of us might be able to say with dignity and pride – underground music
here for more.
I am South African. ClickLhere scene, the magazine’s
aim is to showcase the
Armed with a proactive energy talent in the industry and
solution, modelled on Eskom and to give a voice to the
the government’s 10% energy- often-overlooked
saving plan, Jacaranda 94.2 has alternative music genre.
implemented a new energy-saving Says Eugene Lotriet,
initiative, providing an innovative means of branding Purity’s head of business
as part of the country’s vital power rationing drive. development, heavier
here for more.
ClickLhere bands do not often enjoy
the same coverage as
The Times Online has other music genres as they are not “radio-friendly”.
recently implemented a Edited by Kyle Redelinghuys, Purity features
customised Google Search anything from the latest news on local and
here for more.
engine for the site. ClickLhere international bands, interviews, gig guides, an
artist’s spot and festival reviews to CD and game
Vincent Maher reviews. Lotriet says the magazine will also focus
announced on his blog on human and animal rights issues as he feels that
that Thursday, 13 March their market is wide enough to make a difference.
marked the one year anniversary of South African “Music reaches such a wide audience and for the
b l o g a g g r e g a t o r, A m a t o m u . c o m . V i s i t most part all it does is promote sex, violence and
www.vincentmaher.com for more.
Lwww.vincentmaher.com easy living,” says Lotriet. Purity has a wide target
audience from the very young to the old. Lotriet
The judges for the SA Blog attributes this to the timelessness of
Awards have been announced. alternative/rock music, saying it has never been
Aside from the general public, there will “trend” music and thus will never suffer when the
be two other groups of judges, namely: current “trend” ends. The monthly magazine is
‘celebrity non-bloggers’ and currently available in various tattoo parlours and
‘international (non-South African) retail outlets and will soon be available countrywide
blogger’ judges. Voting for the public through news agents. The cover price is R19.95,
closes today, 19 March. The winners will which also gets the reader a free music CD with
be announced at an awards ceremony on 2 April. every issue. For more information, contact
ClickLhere
here for more. info@puritymusic.co.za.
Linfo@puritymusic.co.za
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A Newsclip Media Monitoring Initiative
NEW ONLINE
Mobiguide
On 14 March, Mobiguide was
officially launched by
entrepreneurs Amanda
Forsythe and Dan Seidman.
Mobiguide is an online
tourism guide providing
information and advice to
tourists visiting South Africa,
as well as a tool to promote
interest in the country
among South Africans themselves. Mobiguide offers
a range of 'mobiguides' or virtual tours that include
audio/visual multilingual content focusing on various
South African travel highlights. This gives travellers
instant access to historical and background
information and interesting details on the places they
plan to visit. Mobiguide has been launched in English,
French, German and Mandarin Chinese but during
the course of the year more languages will be added.
Currently, Mobiguide's content is limited to popular
destinations in Gauteng and the Cape, as well as a
mobiguide on the Big 5 Safari experience. But more
and more mobiguides will become available with
time, and eventually, the aim is to incorporate user-
generated content, with people sending in their own
video clips of destinations that have not yet been
covered. Mobiguide's audio/visual multilingual
content can be delivered via internet, mobile phone,
WIFI, Bluetooth, 3G, Infra-red, IPTV and GPS as well
as physically in media players, flash drives and SIM
cards. Mobiguide also offers another useful feature
for travellers Mobitalk. Mobitalk provides 'free'
email, chat, and SMS services to any other device in
the world with Mobitalk installed on it. This gives
visitors to South Africa an easy means of staying in
touch with their friends and family back at home. For
www.mobiguide.co.za.
more information, visitLwww.mobiguide.co.za
Mash Entertainment Magazine
Mash Entertainment
Magazine is the official
online magazine for
Mash Entertainment –
an independent record
label. The magazine
serves the purpose of
informing the reader
about ways to make it in
the music industry; it
provides up-to-date entertainment news and
downloads. “The Hustler’s Guide” is a feature that
provides tools for artists and other media industry
participants. The magazine is not only a platform for
artists to showcase their work, but also a means for
Leditor@africanpilot.co.za
music lovers to get the latest information about new
and favourite artists, and view upcoming events
around their area. Contribution from the readers
themselves will give them a voice and this will make it
their magazine. Mash Entertainment Magazine also
has music, videos, fashion, games, movie reviews
and articles. The magazine's first issue was published
on 27 January. It currently has an average of 12 200
page impressions (hits) and is growing rapidly. Mash
Entertainment Magazine is targeted at urban male
and female music lovers, between the ages of 18 and
28, with access to the internet. For more information,
visitLwww.mash-ent.com
www.mash-ent.com.
Media
UPDATE
NEW ON AIR
The Generation Game
A brand-new The
Generation Game makes
its way to SABC2 from
Thursday, 27 March, at
19.30pm. Unlike SABC1's
Gen Game's, which was
home grown, The
Generation Game on
SABC2 will be an exact
replica of the UK version in its format. The
Generation Game involves four related couples of
opposite sexes where the two members of each
team are at least a generation apart. Its appeal is to
all ages and sectors of society. The Generation
Game is a family show, where contestants compete
in a series of knockout games of skill and imitation.
The winner of this gets the chance to play the
Conveyor Belt Game and possibly win a mystery
holiday. The games themselves work because of the
comedy that results from seeing ordinary people
attempting to master a skill that is more difficult
than it at first appears. An expert demonstrates
how to do something, then the players try to
emulate the feat - usually in less time than the
expert took! Whether it is watching the best
attempts of someone plate spinning, throwing a pot
on a wheel, dancing the can-can, or doing the
Sesotho dance oKgiba, the on-screen antics
provide loads of fun and enjoyment for granny and
grandson to enjoy watching together. Barry Hilton
and Cindy Nkabinde will host The Generation Game.
PUBLICATIONS IN THE PIPELINE
Africa Aerospace and Defence 2008 Exhibitors’
Catalogue
AFS Studio (Pty) Ltd, the graphic design advertising
studio that produces southern Africa’s premier
monthly aviation magazine, African Pilot, has once
again been awarded the contract to produce the
AAD 2008 Exhibitors’ Catalogue. AFS Studio
produced the highly successful 100-page
Exhibitors’ Catalogue in 2006. The 132-page A4
book includes listings of all exhibitors in the display
halls and on the airfield. All exhibitor listings are in
alphabetical order and each exhibitor is entitled to a
free 100 word listing, including company details.
The comprehensive full colour reference book will
be published for distribution at AAD 2008 on
Tuesday, 16 September in time for the scheduled
opening of the event on Wednesday, 17 September
at Air Force Base Ysterplaat, Cape Town. For more
information, contact 011 702 2342/3 or email
editor@africanpilot.co.za.
PEOPLE ON THE MOVE
Just-Ice Ramohlola will be leaving Kaya FM- at the
end of the month- to start hosting the breakfast-show
at Radio 2000.
Editor (SA Gardening and Tuin Paleis), journalist
(Star Homefront) and gardening guru Kay
Montgomery has joined the team at The Property
Magazine as its Gauteng Bureau Chief. Also new at
the magazine is Yaron Blecher, who took up the
position of copy editor at the beginning of the month.
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A Newsclip Media Monitoring Initiative
EDITOR’S CORNER
Has the novelty of Facebook worn off?
T h i s i s a n
i n t e r e s t i n g
question that
occupied me for
some time. We are
always talking
about new media developments and the speed
with which technologies and platforms are
changing. Facebook has been around for about 18
months now, in reality. Is that the lifespan of a
product of that kind? Have we really entered a
generation in which you only have an effective 12-
month window to catch on to the development,
market it in relation to your business and then
implement it?
Well, I am not so sure that one year’s quite right,
but it would seem that from a user point of view, it
is just about the time-frame you have to engage
your audience actively and meaningfully. After
that, you will get the late adopters, but bear in
mind that by this stage your product life cycle
(PLC) is already entering or sustaining its
maturity phase. It is at this point you should
already be considering your next product and the
development thereof, in order to sustain your
business development in the way forward.
From what I can see so far, the activity associated
with Facebook has definitely died down. But that
may not necessarily be a bad thing. New business
groups are still be created, but there is far less
application 'spamming' (you Facebookers out there
will know exactly what I mean). The Vampire and
Pirates applications have their place, but they are
equally irritating and counterproductive from a
corporate workflow point of view. They also fill up
your page with rubbish that you very rarely use. We
all liked to install them initially and see what they
are all about, but most people don't delete them
when they become redundant - this created page
application clutter.
Another issue with this clutter and page
overloading is bandwidth and download speeds.
When you have a friend's page that is full of apps,
has the annoying display of 300 thumbnails of all
their friends, etc, the time it takes to download a
page, even over ADSL, can be beyond ridiculous.
Can you even begin to imagine the productivity
loss that is experienced because of this? It must
be insurmountable.
Having said that, there seem to be an endless
number of new developments emanating from
Facebook creators and developers trying add
content to the social networking device.
So, back to the original question, are Facebook's
days numbered? I am not so sure about that. Yes,
developments are happening constantly -
developments that could either imply that
technologies are shifting to new communications
methods, or show that newer and faster
applications within the Facebook group will take it
to new heights and sustain it in the years to come.
Media
UPDATE
One of the recent developments was the further
integration of Web2.0 with mobile communications
through Facebook. One would send their Facebook
friends chocolaty gifts that can then be picked up at a
shop using their cellphones. An article on Silicon.com
explained how this works: “The Celebrate platform
has been launched by mobile marketing company,
The Light Agency, in conjunction with Mars Snackfood
UK. Facebook users add the application to their
profile then choose the gift - such as a Mars bar - and
the friend they want to send it to before paying using
their PayPal account. The recipient of the gift then
receives a Facebook message requesting their mobile
phone number which the voucher can be sent to.
Once they have the unique mobile voucher ID they
can redeem it at more than 12,500 PayPoint stores
across the UK.”
Come to think of it, there is now so much competition
in the online social networking sphere. Arguably, the
two leaders in this category are Facebook and
LinkedIn; the latter being more 'business' focused,
where people can access your CV and develop
relationships more strictly focused on business than
Facebook, which is used as an 'everything' tool.
Only time will tell whether Facebook has the longevity
to sustain itself in the future, or whether it will be
taken over or reinvented in one way or another. One
thing is for sure - there are no limits when it comes to
new media.
See you next week.
DANIEL
GET TO KNOW THE TEAM
EDITOR Daniel Munslow
DEPUTY EDITOR Pat McClelland
EDITORIAL ASSISTANT Stefanie Jason
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
here.
Daniel Munslow is on Facebook... Visit himLhere
Daniel is a member of the MPASA Committee PICA
Awards
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and stories about the media industry? We want to hear
from you.
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MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
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