1221

Otis Place NW, Washington, D.C. 20010 ! ashleymdavid17@gmail.com ! 301-785-3230

@ashdave17

linkedin.com/in/ashleymdavid

ashleymdavid.com

PERSONAL STATEMENT
I am a performing arts administrator who aspires to excel and make an impact in the industryspecifically at the
intersection of marketing and development, with a specialization in digital and social media. I am most passionate about
dance, but appreciate and enjoy all areas of the performing arts.

WORK EXPERIENCE

The John F. Kennedy Center for the Performing Arts

Washington, D.C.
I began as an intern assisting with the presentation of world-renowned companies for the ballet and contemporary dance
seasons, as well as the production of The Suzanne Farrell Ballet and local dance. I progressed to a part-time assistant,
specifically helping with the production of The Suzanne Farrell Ballet. I transitioned to a full time assistant in the Office of
Development, while also maintaining a marketing role as the Social Media Assistant for The Suzanne Farrell Ballet.

Membership Assistant






January 2015-Present

Coordinate the production, tracking and reporting of fundraising campaigns such as direct mail and
telemarketing for acquisition, renewal, reinstatement and special appeals; Maintain customer service

Assist in strategy and implementation of all digital and electronic fundraising materials including email and
social media for the Development Department

Represent the Center at major fundraising events such as the Kennedy Center Honors, the Mark Twain Prize for
American Humor, the Washington National Opera Ball, and the Spring Gala

Social Media Assistant for The Suzanne Farrell Ballet



January 2015Present

Manage content creation for digital media, specifically Facebook, Twitter and the website

Implement digital strategy, including analytics tracking, for social media campaigns by growing key audiences

Create digital media manual for best practices on Facebook, Twitter and the website in regards to the company

Dance Programming Assistant





August 2014January 2015

Managed digital presence for The Suzanne Farrell Ballet including the Facebook, Twitter, blog and website

Maintained photo and video assets, edited company bios, created programs and processed purchase orders

Attended The Suzanne Farrell Ballet and Ballet/Dance season performances as Dance Programming
Representative

Dance Programming Intern





May 2014August 2014

Organized logistics for presenting major and local dance companies/artists, as well as managed on-site artist
support

Coordinated two Millennium Stage performances that ranged from local dance artists to National Dance Day,
with more than 1,000 participants

Assisted with producing The Suzanne Farrell Ballet, specifically with the company's digital media presence

The College of Arts and Humanities, University of Maryland

College Park, M.D.
I worked part-time throughout my time as a student at the university. I progressed from being an implementer of tasks to
coordinating and project-managing major campaigns and events using traditional marketing channels as well as digital.

Communications Coordinator




August 2014January 2015

Created original content for the website with Drupal CMS, grew digital presence

Project managed campaigns and events including College Park Think-a-Thon, Scholarship Day and Dean's
Lecture Series

Maintained creative production schedules and provided supervision for student workers


Undergraduate Marketing/Communications Student Assistant


December 2011December 2013

Updated College of Arts and Humanities website content including news, events, photos and videos

Managed social media for Facebook, Twitter, Flickr and Vimeo

Researched/implemented strategy and aggregated analytics for Facebook and Twitter

Placeholders









Washington, D.C.
I worked as a freelance Marketing Consultant for a dance performance/art installation entitled Placeholders by
contemporary dance artist Sharon Mansur and architect and installation artist Ronit Eisenbach.

Marketing Consultant







July 2014- September 2014

Coordinated all public relations efforts including writing press release and media advisory and pitching to media

Marketed event through postcards, ads, community calendars, social media and targeted emails

Facilitated community outreach to local organizations, schools and communities

Americans for the Arts







Washington, D.C.
I gained experience in traditional and digital marketing and communications tasks at the leading service organization for
the arts in the United States.

Marketing and Communications Intern





January 2014April 2014

Wrote and implemented multi-channel marketing campaigns to drive traffic to online bookstore

Created and posted content to Facebook, Twitter, the website and the nationally recognized ARTSblog

Tracked, analyzed and presented Magnet Mail analytics for annual email campaigns

Jacobs Pillow Dance Festival






Becket, M.A.
I experienced first-hand the intensity of a dance festival while learning the ins and outs of press relations for dance. I
maintained relationships and gained reviews for touring companies with local and national outlets such as The Boston
Globe, The New York Times and Dance Magazine. Additionally, I worked in the box office learning customer service and
sales skills.

Press/Editorial Intern







May 2013August 2013

Managed media relationships with journalists for nine Doris Duke Theatre performances

Wrote nine press releases, show programs and media advisories

Sold tickets in the box office, helping to earn more than $2 million in ticket revenue during the 2013 Festival


CityDance









Washington, D.C.
I split my time between public relations and marketing for all of CityDances programs as an intern. Later on, I also taught
for DREAMan afterschool dance program for underserved children in Washington D.C. and a 2015 National Arts and
Humanities Youth Program Award winner.

DREAM Teaching Artist






September 2014- January 2015

Co-taught various dance styles for 25-30 students, ranging from 7-13 years old. Performances included a
Washington Wizards basketball halftime show and a spring gala.

Public Relations/ Marketing Intern




May 2012September 2012

Designed marketing materials such as flyers, postcards, ads and business cards

Wrote content for press and marketing materials including press releases, media advisories and newsletters

Managed, designed and curated content for monthly eblast campaign via Constant Contact

EDUCATION
University of Maryland
Bachelor of Arts, Communication-Public Relations and Dance

College Park, M.D.

May 2014

Omicron Delta Kappa National Leadership Honor Society

Berman Masters Scholarship for Entrepreneurship in the Performing Arts

March 2014May 2014

September 2013May 2014

HONORS

ORGANIZATIONS AND ACTIVITIES

Company Member, Capitol Movement Inc. Contemporary Dance
Marketing and Communications Chair, Terp Thon Alumni Association
Member, Emerging Arts Leaders of D.C.



Member, Dance/USA

SKILLS AND ABILITIES

September 2015Present

April 2015December 2016
January 2015Present


August 2014Present

Tessitura, Theatre Manager, and The Raisers Edge database experience

Microsoft Office, Adobe InDesign and Photoshop, iMovie, Garage Band, Mail Chimp, Constant Contact, Magnet
Mail, and Drupal CMS
Facebook, Twitter, Instagram, SnapChat, LinkedIn, YouTube, Vimeo, Pinterest, Flickr, HootSuite, Tumblr, and
WordPress
AP Style, Vocus and Cision