QUESTIONNAIRE

A STUDY ON CONSUMER SATISFACTION OF TOWARDS SERVICES

PROVIDED BY MOTHER HORLICKS IN ERODE CITY
1. Name of the respondent : ______________
2. Age of the respondents
Below 20
20 to 30
31 to 40
Above 40
3. Marital Status
Single
Married
4. Family type
Nuclear
Joint Family
5. Number of the family members
Below 3
35
68
above 8
6. Family income of the respondents (in Rs.)
Below 10000
10000-15000 15000-20000 above 20000
7. Occupation of the respondent
Govt. Employee
House wife
Private employee
Business
Others
8. How long are you using (in months)
Less than 6 months
6 12 months
12.1 18 months
More than 18 Months
9. How often do you drink per day (in times)?
1
2
3
4
10. From where do you purchase your horlicks ?
Wholesaler
Retailer
Malls
Other places
11. Whom to purchase for you?
Purchase yourself

Parents

Friends

Others

Consumer satisfaction level towards GAS agencies

Q. No

Factors

12

Price

13

Availability of products

14

Taste

15

Quality

16

Quantity availability

17

Packaging

HSD

SD

NE

DS

HDS

18

Overall satisfaction level

20. State rank of your problems while using GAS

S. No

Problems

High Price

Durability

Leakages

Weight differences

Others

Rank

21. Do you have any idea to change current gas agency in near to future?
Yes

No

22. Do you have any idea to recommend to your current agency to other friends & family members?
Yes

No

23. Give your valuable suggestions for improving our service to you?