The Short History Of Coca-Cola

John Pemberton created a prototype drink as a Coca Wine called, Pemberton's French Wine Coca.
It was created after Atlanta and Fulton County passed prohibition, limiting the sale of Alcohol in
the city and county. It was created as a non-alcoholic French Wine Cola which was popular at the
time. It first started selling in a pharmacy in Atlanta, it was sold as a cure-all drink making claims
that it cured things like, Impotence, Morphine Addiction, Headaches and many other diseases. In
1886 the first advertisment for Coca-Cola appeared in the Atlanta Journal, a major daily
newspaper that was founded in 1883.

In the following few years due to medical addictions, alcoholism and various issues with family
John Pemberton's popular creation had been split into three different formulas that were being
sold in Atlanta. The owners of these different types of Coca-Cola products led to legal battles on
who actually owned the proper rights to the Coca-Cola recipe and brand. In 1888 one of the three
owners, Asa Griggs Candler, incorporated Coca Cola Company in 1888. Later to stop the battles,
Candler bought exclusive rights to sell Coca-Cola from Pemberton and the other owners of the
brand. The claims of the legality of the bill of sale Candler used is still in question today. Many of
these record were lost as it is claimed that Chandler had many of the records burned in 1910.

In 1892 Chandler created a second corporation The Coca-Cola Company, which is the same
corporation that exists today. In 1895 the first Coca-Cola Advertistment using women and Coca-
Cola glasses was used. A woman named Hilda Clark posed for an advertisement which is
credited today to starting the word famous brand. In 1915 the first "hobble skirt" bottle was
created after copy cat brands were attempting to sell counterfeit Coca-Cola. The bottle shape has
become famous around the world and is sold in many sizes today all around the globe. The bottle
design has led to many types of products modeled after the famous shape, including Coke
glasses, lamps, street signs and just about anything else you can think of.