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DAFTAR ISI

BAB I PEDAAHULUAN

1.1Latar Belakang ......................................................................... 1


1.2 Perumusan Masalah ........................................................................ 3
1.3 Tujuan Penelitian ............................................................................. 4
1.4 Manfaat Penelitian .......................................................................... 4
BAB II TINJAUAN PUSTAKA
2.1 Pengertian Prilaku Konsumen.......................................................... 6
2.2 Periklanan....................................................................................... 8
2.3 Persepsi......................................................................................... 10
2.4 Sikap............................................................................................. 11
BAB 3 METODELOGI PENELITIAN
3.1 Lokasi Penelitian........................................................................... 12
3.2 Jenis dan Sumber Data Penelitian................................................. 12
3.3 Teknik Pengumpulan Data............................................................. 15
3.4 Definisi Oprasional........................................................................ 16
3.5 Uji Validitas dan Uji Reabiitas........................................................ 18
3.6 Teknik Analisis Data...................................................................... 19
3.7 Uji Analisis..................................................................................... 19
DAFTAR PUSTAKA................................................................................ 22