UNIVERSITY OF MUMBAI

Topic: Cultural Targeting A Key To On Line Consumer

Receptivity Subject: International Management
Submitted for the degree of Master of commerce, part II
in Management for the University of Mumbai
Submitted by:
Name: JIGAR PATEL
Project guide: PROF. BHARAT PRITHADIYA

VIVEK EDUCATION SOCIETYS

VIVEK COLLEGE OF COMMERCE,
SIDDHARTH NAGAR GOREGOAN (WEST)
MUMBAI 400104
Semester III
Academic Year: 2015-2016

CERTIFICATE

It is certified that Project entitled Cultural Targeting A Key To

On

Line

Consumer

Receptivity

Submitted

for

M.com

(Management Part II), For Semester III by MR JIGAR PATEL is

an original and independent research work done by him in
Vivek College of Commerce, Goregaon, Mumbai, for Academic
Year: 2015-2015

Internal Examiner

External

Examiner

PROF. BHARAT PRITHADIYA

Co-ordinator
(Mr. Pradeep Hathi)
Nandita Roy)

Principal
(Dr.

DECLARATION

I Jigar Patel, student of M.Com (Management Part II) Semester

III, Vivek College of Commerce, hereby declare that I have
completed the project on Entrepreneurship Management of
Cultural Targeting a Key to on Line Consumer Receptivity in the
academic year 2013-14. The information submitted is true and
original to the best of my knowledge.

Signature

ISHAN VYAS

Date:

Acknowledgement

To list who all helped me is difficult because they are so

numerous and the depth is so enormous.
I would like to acknowledge the following as being idealistic
channel and fresh dimension in the completion of this project.
I take this opportunity to thank the University of Mumbai for
giving me chance to do this project.
I would like to thank my principal, Dr. Nandita Roy, for providing
the necessary facilities required for completion of this project.
I take this opportunity to thank our co-ordinator Mr. Pradeep
Hathi, for his moral support and guidance.
I would also like to express my sincere gratitude towards my
project guide Prof. BHARAT PRITHADIYA whose guidance and
care made the project successful.
I would like to thank my college library, for having provided
various reference books and magazines related to my project.
Lastly, I would like to thank each and every person who directly
or indirectly helped me in the completion of the project,
especially my parents and my peers who supported me
throughout my project.

JIGAR PATEL