Houzify_Tasks

Noor Mohamed M

positive and negative experiences

Positive Experience

Designs are loading very fast at Home page.

Classy app like to look more design by simple swipe.
Each design provider details located at bottom to contact
them easily.
endorsements and sharing options are available.
Simple filter option is available to select required spaces,
styles and colors.
Ease option to contact service provider and explain about
my requirements
Customized option and rate for a project is not disclosed.
Trending pros are after click the functionalities. Ease to find
a pro in location, style and budget based.

Negative Experience

Taking more time to load a design after clicking any

function except Home
Selected Design is taking more time to Share and add as
favorite one.
Stimulating detail (How many people liked it) is not
available after get into designs through filters.
Clicking back option is not available. (I couldnt go back to
change my option while looking design through filters)
Limited details about each designer is available
Trending function shows design randomly instead of order
(number of people like it)

potential opportunities

Our nation economical growth rate has been increasing since last
decade.
Increasing disposable income and changing consumer dynamics of
Indians will lead to home furnishing industry growth rate to 8% in the
next five years. (source: researchandmarkets.com)
According to Indian Home Furnishing Market Forecast &
Opportunities, 2018, the furnishing market and decor will continue to
flourish. By 2018, home furnishing market in India is expected to
grow at CAGR of 8% by value to reach $5.29 Billion. (source:
researchandmarkets.com)
According to a recent report by real estate consultant JLL, residential
unit sales in Mumbai have jumped by 28 percent year-on-year.
Housing Finance Companies (HFCs), which are specialist non-bank
financial companies exclusively focused on housing and mortgage
lending, have grown at a CAGR of 22 percent, expanding their market
share to 39 percent, up from 33 percent five years ago.
According to report by the property advisory firm CBRE, office space
leased in the top cities of India grew by 18 percent in 2015 over the
previous year. The report attributed this growth to a strong
macroeconomic climate and an overall positive market sentiment.
(source: forbesindia.com)

My

Houzify is a Mobile First platform and intends to focus on the

mobile users largely. Is this a good strategy or is there a strong
use case for launching the web version.
I did some ground work to find answer. Below is summary of
total responses of people from different cities.
Since Home decoration is big project and expensive. People
more cautious about choose right person from online. I asked
them which format is more suitable to search an application.
Responses in percentage
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Mobile App

Desktop

Both

What are advantages of using Mobile app

Other
App provide enough details
easy to connect with internet
convenient to check
0.00%

50.00%

100.00%

23.9% people aware about Mobile App available for decorating

home in which 56.5% of people interested to give service
(decorating home) project through App only.
Continuing in Mobile App is good strategy . It help to get
customers from major cities and to spread in other parts of
India. Internet penetration has been increasing through mobile
help to create potential market.

Then I asked, how much people are interested to decide and

purchase product / service from desktop only. These are my
responses.

people responses in %

yes
No

I asked them reason, why they want to use Desktop instead Mobile
App. People responses are in %
Other
more feature than Mobile App

comparing designs better

Easy to check more information at time

0.00%

50.00%

100.00%

My conclusion from responses that providing service

through Mobile App is good strategy. The App is giving
platform to get service to be done for customers and ease
to obtain project for service providers.
Moreover, People look for the design and easy to connect
with Mobile itself. It is unnecessary to launch web version.

I am a Hard working person - dedicated in my work and try

to complete it with utmost sincerity
I am good in Logical and Analysis - I won Guesstimate
conducted by Consulting club and solved many issues at
my workplace.
I am good to adapt in different environment - I adjusted
myself to produce required result in dynamic environment.
I am calm and friendly person to all. I am believing my
honesty add more value to this.

My Communication skill I feel little shy to start and convey

my message to others at beginning. Later, I feel
comfortable and energetic. To develop my communication
skill, I joined in toastmaster club and participated in many
presentation event to overcome it.

I am an Management student and aspirant in Marketing

field. Even I experienced in technology end, my friendliness
and humble attitude help to convince people and promote
the product/service.
I sold T-shirts inside the campus for collecting funds for
goodwill behalf of my committee. it added value to choose
marketing specialization. Moreover, I certified as Sales and
Marketing Analyst from Mercadeo education. If I hired in your
company, I will add value to your firm through my dedicated
work and learnings.