Detail Analysis

ABOUT
Based in South India
The brand is known across Kerala and in the emerging
markets of Tamil Nadu and Karnataka
Tetra Pak Hoyer, Denmark, are consultants and quality
advisors for the brand
The brand is constantly exploring new and exciting
flavours with new products like ice creams in real fruit
shells, fresh fruit ice creams and milk lollies.

STORY SO FAR..

2003:
Debut
(First
factory
in
Kalady)

2006:
Second
in Kinfra
Food
park,
Calicut

2010:
Third
Factory in
Trivanrum

2012:
Fourth
Factory in
Kannur

2013:
Awarded
ISO
22000:20
05 for
Kalady
factory

Capacity reaches to 8
million litre/annum

SUGGESTION
Improved Tagline, to change the
product from Seasonal
consummation to perennial
consumption
Kerala is known as the Land of
spices
Meriiboy originating from Kerala
has a higher stand in making Spicy
Ice creams.
Cardamom
Black & White pepper
Clove
Garlic and Ginger

Could lure in potential Adult

THANK YOU

Group 5