H a u te

Yo g i s
Branding Campaign
Kelsey Erickson

Contents
Identity
Style Guide
Logo

Experience
Exterior/signage
Interior
Employee items

Stationary
Business cards/postcards
Letterhead
Brochures

Advertising
Flyers
Newspaper clippings
Magazine ads
Promotional items
Web page/digital signs

Packaging/Wraps
Water bottles/energy bar box /vehicle wraps

1
2
3
4
5
6-7
8
9
10
11
12
13
14
15
16-17
18
19
20
21

Identity

Style Guide
typography
logo

body

Large logo - 48 pt

Aa

KG Part of Me

Raleway - regular

Small logo - 21 pt

Aa

KG Part of Me

Raleway - italic

Raleway - bold italic

Aa

Raleway - bold

Aa

color pallet
#332e42

#4d5159

#6c8b79

#80c09b

#b0d5a4

#716337

#a79764

#f0ddb5

#beb0a4

#726560

Logo

H a u te
H

H a u te

Yo g i s

Yo g i s

The small logos are

used for smaller promotional
items: business cards, postcards,
apparel, packaging,

Haute Yogis

black & white version

H a u te

H a u te
H

Yo g i s

Yo g i s

Haute Yogis

Experience

Exterior
signage
www.haute-yogis.com
The signage includes the
website,social media icons,
and the handle for social media.

MIND
body

@hauteyogis

soul

H a u te
H

Yo g i s

MIND
www.haute-yogis.com

body
@hauteyogis

soul

H a u te
H

H a u te

Yo g i s

Yo g i s

The apparel would be on

display in the far left window.

Interior
The yoga mats would be placed
on the shelves available for sale.

The apparel would be on

display on the clothing rack,
available for sale.

The wood cubbies would be

available for people participating
in a class to hold their belongings.

The wood bench is for available

for seating.

Interior
The inside of the yoga studio
would have cubbies that hold
rentable mats and foam blocks.

The rug would be in the middle of

the front end of the building.

The walls would be colored

shiplap and match the color:
#6c8b79 in the color pallet.

The desk is where people

register and sign in for classes.

wood cubbies
hanging
clothing rack

main
entrance

A rough layout of the interior is

shown to the right. The objects
are labeled and referenced to the
items on both pages.

yoga studio
entrance

rug

registration area
with computer
and refrigerator.

wood shelf

bench

Employee items
jackets
H

H a u te
H

Yo g i s

tank tops

name tags

H a u te
H

Yo g i s

Jordan
Instructor

Stationary

Stationary
business cards

The dimensions of the business cards are: 3 x 2.5 inches.

Haute Yogis
MIND

Instructor

701-360-2623
hauteyogis@gmail.com

postcards
The dimensions
of the postcards
would be: 4 x 6
inches.

BODY

SOUL

Jordan Myers

www.haute-yogis.com

MIND
body
soul

H a u te
H

Yo g i s

www.haute-yogis.com

Stationary
letterhead

Haute Yogis

Font Name Raleway

Font Style Regular
Font Size 12 pt
Leading 13 pt
Paragraph Break 13 pt space
Alignment Left
Type Color Black
Signature Color Black or Blue
Hyphenation None
Top Margin 2"
Left Margin 1"
Right Margin 1"
Bottom Margin 1"

www.haute-yogis.com

701-360-2623
hauteyogis@gmail.com
306 Demers Ave.
East Grand Forks, MN 56721

Stationary
tri-fold brochures

The top shows the

outside of the brochure
with the far right being
the front, middle is the
back, and the left is the
inside panel.

Haute Yogis LLC.

MIND

Moorhead
701-373-5523
3501 8th St. South
Moorhead, MN 56560

body

East Grand Forks

701-360-2623
306 Demers Ave.
East Grand Forks, MN 56721

hauteyogis@gmail.com

soul

The bottom shows the

inside panels with the
left matching up with
the top right, middle
with the middle, and
the right panel with
the top left.

classes

H a u te
H

Yo g i s

www.haute-yogis.com

rates
Unlimited Month Pass- $100

Haute 20s
Hot Yoga Barre

Edge Member(moorhead)
10 class pass-$100
10 class pass- $110
Drop In-$12

Hot Yoga Sculpt & Shred

Kick Cardio Barre
Vinyasa Power Yoga

student
rates
Student Drop In - $7cc or $5cash
Student 10 Class Pass - $50

Yoga Alignment
& Technique

Student Month Unlimited-$75

*Students under 25years old*

The Haute 75
*For Private Rates visit website or call
for more information

Advertising

Print
yers
The dimensions of the
yer is 5.5 x 8.5 inches.

H a u te
H

Yo g i s

STUDENT
DISCOUNT

TRY A CLASS!
Haute 20s
Hot Yoga Barre

Vinyasa Power Yoga

Hot Yoga Sculpt & Shred

Yoga Alignment
& Technique

Kick Cardio Barre

The Haute 75

Moorhead
701-373-5523
3501 8th St. South
Moorhead, MN 56560

East Grand Forks

701-360-2623
306 Demers Ave.
East Grand Forks, MN 56721

hauteyogis@gmail.com

SIGN UP
ONLINE!
www.haute-yogis.com

Print
newspaper clippings

H a u te

Both of the clippings are made in

black and white for the newspaper.

Yo g i s
The dimensions of the
top clipping is 1/4 of a page.

MIND

BODY

SOUL

www.haute-yogis.com
FOLLOW US!

The dimensions of the

bottom clipping is 1/2 of a page.

@haute-yogis

H a u te
H

Yo g i s

MIND

BODY

classes
Haute 20s
Hot Yoga Barre

Moorhead

Hot Yoga Sculpt & Shred

701-373-5523
3501 8th St. South
Moorhead, MN 56560

Kick Cardio Barre

Vinyasa Power Yoga

East Grand Forks

Yoga Alignment
& Technique

701-360-2623
306 Demers Ave.
East Grand Forks, MN 56721
hauteyogis@gmail.com
www.haute-yogis.com

The Haute 75

SOUL

Print
magazine ads

The dimensions
of the ad is a
full 8.5 x 11 inch
page.

H a u te
H

Yo g i s
www.haute-yogis.com

MIND
body
soul

Print
magazine ads
The dimensions of the ad
is a full 8.5 x 11 inch page.

MIND
body
soul

www.haute-yogis.com

Web & Digital

web homepage

digital signs

Merchandise
apparel

All of the merchandise will

be sold in the stores and
online.
H

H a u te

H a u te

Yo g i s

Yo g i s

H a u te
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H a u te
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yoga mats

Packaging
& Wraps

Packaging & Wraps

energy bar box
The energy bar box will hold
energy bars that will be sold
at the registration counter.
The water bottles will also be
for sale.

water bottle

soul
H a u te
H

ener
gy b

Yo g i s

ar

vehicle wraps

www.haute-yogis.com