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  • Step 7

    Загружено:

    B Shaw
    4 просмотров10 страниц
    MEDIA FORMS TV AD The product Everything which comes pre-loaded onto the product. The character / actor. Music in the background Look of happiness. AUDIENCE STILL AD The advertiser probably had fans of Jeremy Clarkson in mind for this advert. This is due to him being the main image in the advert and so their main selling point.

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    Step 7.pptx

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    MEDIA FORMS TV AD The product Everything which comes pre-loaded onto the product. The character / actor. Music in the background Look of happiness. AUDIENCE STILL AD The advertiser probably had fans of Jeremy Clarkson in mind for this advert. This is due to him being the main image in the advert and so their main selling point.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    4 просмотров10 страниц

    Step 7

    Загружено:

    B Shaw
    MEDIA FORMS TV AD The product Everything which comes pre-loaded onto the product. The character / actor. Music in the background Look of happiness. AUDIENCE STILL AD The advertiser probably had fans of Jeremy Clarkson in mind for this advert. This is due to him being the main image in the advert and so their main selling point.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    Step 7

    Comparison
    TV Advert

    Still Advert

    MEDIA FORMS TV AD
    The product
    Everything which comes pre-loaded
    onto the product.
    The character/actor.
    Music in the background.

    MEDIA FORMS STILL AD


    Stylised text.
    Calm colours
    Look of happiness.

    AUDIENCE TV AD
    The advertiser probably had Top Gear
    fans in mind. This is because the main
    selling point of the Amazon Fire TV
    Stick is that on Amazon Prime, there is
    the new Hammond, Clarkson and May
    version of Top Gear.

    AUDIENCE STILL AD
    The advertiser probably had fans of
    Jeremy Clarkson in mind for this
    advert. This is due to him being the
    main image in the advert and so their
    main selling point.

    INSTITUTIONS TV AD
    Amazon

    INSTITUTIONS STILL AD
    Amazon

    REPRESENTATION TV AD
    It represents the needs and wants of
    the potential customers. It is
    represented by the programmes which
    a customer could download to the fire
    stick.

    REPRESENTATION STILL AD
    It is representative of the product by
    showing one of the key figures in their
    advertising campaign (Jeremy
    Clarkson). He is shown in a relatively
    large close-up image.

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