Name: Rajvir Dherari

Cohort: B

Lesson Plan
Lesson Title: Advertisement Poster Grade: 2/3 Date: Jan 18 2016
Subject/Strand: Language Arts Unit: Media Literacy Location: Room 203 Time:
minutes

(length in minutes):

30

Lesson Plan Description

(What are you teaching? How does it fit into the context of the unit? What are the big
ideas/essential/enduring understandings?)

The students have been looking at different types of advertisements and media texts. This lesson
will allow students to create their own advertisement poster of a product of their choice. The
students will need to use their knowledge of what is needed to advertise a product and the different
components shown on an advertisement poster.
CURRICULUM CONNECTIONS
Ontario Curricular Overall Expectations

(numbers from documents and details)

1. Demonstrate an understanding of a variety of media texts;

3. Create a variety of media texts for different purposes and audiences, using appropriate forms,
conventions, and techniques;
Ontario Curricular Specific Expectations

(numbers from documents and details) selected & listed from the Ont.
Curriculum, refined when necessary, has verbs that are observable & measureable, has realistic number of expectations (1 to 3), have
expectations that match assessment

1.2 Identify overt and implied messages in simple media texts

3.1 Identify the topic, purpose, and audience for media texts they plan to create
3.4 Produce media texts for specific purposes and audiences, using a few simple media forms and
appropriate conventions and techniques
Learning Goals

Discuss with students: What will I be learning today? (clearly identify what students are expected to know
and be able to do, in language that students can readily understand.)

Today I will learn

How to use an invert or overt message in an advertisement.

How to target a key audience
How to create a media text to promote my product

ASSESSMENT and EVALUATION

Success Criteria

Discuss with students: How will I know I have learned what I need to learn? (Clearly identify the criteria
to assess students learning, as well as what evidence of learning students will provide to demonstrate their knowledge, skills and
thinking, in language that students can readily understand).

I can: use a invert or overt message to help sell my product.

I can: design my poster in order to appeal to my target audience
I can: advertise my product by creating a poster
Assessment

How will I know students have learned what I intended?

Achievement Chart Categories (highlight/circle the ones that apply):

Knowledge and Understanding;
Thinking;
Communication;
Application
Assessment For, As, Of Learning (Circle One) (Describe way(s) you and/or your students will assess.)

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Assessment Mode
Written, Oral, Performance
(Write, Say, Do)

The students will

create an
advertisement
poster that will show
that they
understand what
components are
needed to advertise
a product.

Assessment Strategy and Task

for Students- What are the students

Assessment Tool - Instrument used to

assess task and record learning e.g.,

doing to show their learning? e.g. turn and

talk, role play/individual, cooperative, etc.

rubric, checklist, observation sheet, turn/talk, role play

etc.

Students are creating

advertisement posters to show
that they understand the media
text of posters. They will work
individually then turn and talk to
a classmate to analyze each
others work.

Rubric. I will use a rubric to determine

which level the students work is at.

CONSIDERATIONS FOR PLANNING

Prior Learning: Prior to this lesson, students will have

view some examples of posters

Know the components needed on an advertisement poster
What a hidden and clear message is
Understand the characteristics of effective posters;
Understand the Media Triangle
Differentiation: Content, Process, Product, Environment, Assessment/Accommodations,
Modifications

Visual aids for student that are visual learners

John and Kathy work together because Kathy has trouble writing and John is one of
my advance students who has phenomenal writing skills.
Matthew will work with an EA to make sure he is on task
Lily has ADHD and works better being separated from her peers so she can stay
focused and on task. She will sit at her designated quiet study desk which have
dividers up.

Learning Skills/Work Habits

collaboration,

Vocabulary

Highlight/circle ones that are assessed:

initiative,
self-regulation
(for word wall and/or to develop schema)

responsibility,

organization,

independent work,

Overt Message
Invert Message
advertising
Audio
commercial
Audience

Resources and Materials /Technology Integration

List ALL items necessary for delivery of the lesson. Include any
attachments of student worksheets used and teacher support material that will support communication of instruction. Include the use of
Information Technology (ICT) in your lesson plan where appropriate.

Poster Paper
Advertisements examples
Markers
Pencil
Media Triangle
Class chart on media
Products for those who need visuals
Computer

Learning Environment

(grouping; transitions; physical set up)

Classroom
Students will work individuals excluding those who need an EA or partner.
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Cross Curricular Links

Three Part Lesson

Identify what the students are expected to think about or do. Write the lesson description with
enough detail that another teacher could replicate the lesson without a personal discussion.
What Teachers Do:
What Students do:
Minds on: Motivational Hook/engagement /Introduction (5-15 min)
Establish a positive learning environment, connect to prior learning, set the context for learning, pre-determine key questions to guide
lesson.
Time: 12:00_-_12:05(Indicate time breakdown of instructional
elements)
Students are sitting on the carpet but they are not ready to listen, they
are being rowdy.
Boys and girls settle down
All eyes on me in 1..23
Students are showing that they are ready to listen
Alright boys and girls who can tell me what we did yesterday
(Kids raise their hands)
during language arts?
Yes Susan
We looked at posters, that you buy stuff
Does anyone remember what those are called? Yes,
Bobby
Advertisments
Very good Bobby
We also looked at different media texts and how they are
used to advertise products. Who can name me some of the
different media texts used to advertise?
Good job! Im impressed you all have such good memories!
When we looked at the advertisements we talked about overt
and invert messages and we wrote about it (point to the
chart)
Who remembers what an overt message is?
Mindy
What about invert messages?

Magazines Newspaper Big Board Poster Commercial

Movies

When a message is clear

(6 students raise their hands)
Invert is when the message is hidden

Simon
Excellent
Lets practice at finding the target audience intended. Look at
this advertisement (ad of a child playing with a scooter) who
is the advertisement being targeted for?

(students look at the advertisement )

Yes, Mary

For kids

And why do you think that?

Because there is a kid on the scooter there is no one else on it

Good job noticing that Mary

Action: During /Working on it (time given for each component, suggested 15-40 min)
Introduce new learning or extend/reinforce prior learning, provide opportunities for practice & application of learning.
Time: 12:05-12:25 (Indicate time breakdown of instructional
elements)
Today we are going to create our own advertisement poster
just like the ones we have looked at to promote a product of
our that is targeted towards kids your age . There are poster
paper, markers, examples of advertisement posters and
some products you can use to talk about in your poster if you
want to. Remember you can look at the charts we made
about advertisements and what is needed on a poster to help
you. Just remember to use more than three colours in your
poster. Grade 2s will need to write 4 sentences on their
poster and the grade 3s need to write at least 6 sentences
.
Thats okay you can refer/look at the chart we made
yesterday of what goes on a poster.
I have also left out some examples for you to look at if you
need help.
Before we go back to our desks, what are we doing today?

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Ms.D!! I dont remember what goes on a poster Me neither

(together)

Making a poster to sell a product

And who is are target audience? Who is the product for?

Kids our age!

How many sentences does my grade 2s have to write?

Grade 2s 4 sentences

and grade 3s?

'
Quietly can students who are wearing the colour blue or
green go to their desks?
If you are wearing white or black quietly go to your desks

Grade 3s 6 sentences

(Students who are wearing blue and green walk to their desks)
(Students wearing white or black or pink walk to their desks quietly)
(The rest of the students walk to their desks)

The rest of you can now go to your seats

The students quietly work on their posters

Micheal and Sarah, I would like you two to work together

Micheal and Sarah work together because Micheal needs extra help and
Sarah is one of my grade 3s and will help Micheal.

Simon, if you need to you can use the computer to make

your poster

John and Kathy sit beside each other

John, can you work with Kathy; You can write out the words
and maybe Kathy can draw the pictures

(Lily goes to her seat that she sits at when doing work, away from the
other students)

At one of the tables my grade twos who need extra help

always sit together because I assigned their seats close to my
desk. I will sit with them for a few minutes to make sure they
understand what they need to do and that they are on track.

(Matthew works on his poster but is supervised and given assistance if

needed by his EA).

I start to walk around to see if any student needs help or has

questions.

Students work on their posters.

Boys and girls remember to be very descriptive when

advertising your product, you want to be able for your
audience to want to buy your product that you are selling
Use the examples of advertisements I have left out if you
need help
I dont see everyone using 3 colours on their posters, most
of you are just using one. Remember posters are supposed to
catch your attention

(students start picking up a different coloured crayon and start drawing

or colouring)
(students start to finish as much as they can)

5 more minutes to finish up your poster

(students stop)
Boys and Girls stop what you are doing, it is okay if you did
not finish

Consolidation & Connection (Reflect and Connect) (5-15 min.)

Help students demonstrate what they have learned, provide opportunities for consolidation and reflection.
Time12;25_-12:#0 (Indicate time breakdown of instructional
elements)
Students will get up and find a partner to share and present
their poster
I will walk around to see how well the students are able to
share their posters with one and another.
I will also see what some things they notice about each
others advertisements.

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This is my poster, Its selling an airplane called the zoom plane

my product is a super duper bouncy ball that can bounce

higher than the cn tower
I like how colourful your poster is
your poster makes me want to buy your toy
We both made an advertisement about shoes
youre drawing is very nice
I know what youre trying to say in your ad, its that if you
wear that shirt you will become strong

Extension Activities/Next Steps (where will this lesson lead to next)

The students will in groups create an advertisement commercial that they will perform
orally to their peers.
Personal Reflection (what went well, what would I change, what will I have to consider in my next lesson for this subject/topic)
The Lesson:
The Teacher:

Assessment Tool

Advertisement Poster
Check List
Student: ___________________________
Visual

Poster is appealing.
Poster layout is neat and organized.
Three or more colours have been used.
Picture of the product being sold is present.
Pictures help make the message of the poster clear.
The heading gets the readers attention.
Font sizing for titles and content is accurate.

Content

Description and/or details about the product.

The message to sell the product is clear.
Recommended audience is clearly identified.
Minimum 4 sentences (6 sentences for grade 3) are written on the poster.
Words and sentences used are attention-grabbing.
*bonus* A slogan is visible on the poster to promote the product.
/13

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