Lauren Quiroz

1020 Switchyard St. #228 Fort Worth, TX 76107

(630) 546-5431 laurenquiroz@gmail.com
SUMMARY
Sales and marketing focused professional with 5 years of experience in the footwear industry. Dual
understanding of B2B wholesale manufacturing and sales as well as B2C (retail to consumer) sales and
branding. Highly skilled in leading sales teams and brand management across multiple territories.
RELEVANT EXPERIENCE
Justin Brands, Inc.
Fort Worth, TX
International Sales and Marketing Manager
January 2015 Present
International Sales and Marketing Specialist
January 2014 December 2014
Oversee and manage sales agents and distributors globally
Lead cross-departmental team to achieve goals and induce growth
Maintain budgeted sales plan by managing inventory and pursuing areas of opportunity
Achieved 554% increase in international sales in less than 5 years
Member of team that built and launched new heritage footwear collection
Develop and execute sales programs and marketing strategies at wholesale and retail levels
Build and analyze various reports to monitor trends, risks, and opportunities and react appropriately
Merchandise planning; maintain plan dependent on sales, manufacturing capacity, and market growth
Evaluate gross margins; set and manage separate international pricing for all territories
Collaborate with marketing team on execution of catalogs, public relations, point-of-sale, advertisement
Plan, support, and attend sales meetings and trade shows
Initiate development of new products
Justin Brands, Inc.
Fort Worth, TX
Marketing and Communications Coordinator
July 2011 December 2013
Developed social media strategies, paid and organic, to build brand awareness and drive sales at retail
Grew social fan base by 3,400% within first 3 months for Nocona College Boots
Achieved 89% increase in web traffic and 282% increase in sales via online-based retailer promotion
Created and managed ambassador program for Nocona College Boots with 20+ student ambassadors
Attended trade shows and various events to promote brands to publications, media, and retailers
Focused on international marketing and expansion of brands overseas
BUSINESS-RELATED SKILLS
Advanced knowledge in Microsoft Word, Excel, PowerPoint
Proficient in Microsoft Outlook, Adobe Illustrator, and SAP
Effective communicator
Self-directed
Critical thinker
Team training and management
EDUCATION
Texas Christian University Fort Worth, TX
The Neeley School of Business/John V. Roach Honors College
Bachelor of Business Administration, May 2011
Marketing and Finance double major with Accounting minor

Cumulative GPA: 3.76

COMMUNITY INVOLVEMENT
Lena Pope Young Professional Advocates Board Member (August 2014 Present)
Neeley School of Business Fort Worth Advisory Committee (June 2015 Present)
Member of American Advertising Federation Fort Worth (Previous Board Member) (November 2013
Present)
Active member of Fort Worth fitness community