Craig Ward analysis

Brief Biography
Craig ward originally was from the north east of England in Lincolnshire but is now in the
different surroundings of New York. After graduating in 2003 he then started to work as a
designer/Art director at several major advertising agencies before founding his studio words are
pictures. He mainly works with illustrations creating typography pictures. His previous clients
have included Nike, BMW, EBay New York Times and many more.
Subjective Framework
I chose to study Craig wards work because I wanted to study an illustrator that would help me to
create contemporary ideas for my advertisements. As well as someone who can help me to
generate ideas with a range of different materials to create a strong composition. I like the way
Craig has used a variety of different techniques within typography to create different effects and
a wide range of compositions. He uses limited range of colour but uses them effectively
Structural Framework
Craig Ward uses a wide range of different techniques within his work combining typography,
programming and graphic designing. For example in the making of Negative beats Positive
they threaded raffia through a grid. His compositions are effective because they all have a hidden
message which you will not originally think of until you read into a certain piece. By using
typography as a metaphor for an in depth message the pieces of work are allowing viewers to
debate about there own interpretations and opinions on the piece. He also uses a range of fonts
and colours to create different effects to enhance the message behind the piece.

Post modern Framework

As Craig is often creating new pieces of work relating to certain incidence with in the news or
reflecting a social or political viewpoint . The image below relates to an article about HIV.