Iphone

Group -1- Presentation

Abdullah Salaam
Shaheryar
Raza Ali
Anusha Umair
Ch Ali Murtaza
Rajaas Ali Aarij Bokhari

Iphone Demand Forecast

Defining the market

Dividing demand into components / forecasting factors

of demand

Sensitivity Analysis

Iphone Defining the Market

Penetrated market High income group
youths
Target market Teenagers and young adults,
college and university students, business
people
Available market Those who earn more than
150,000 USD a year.
Potential market All people that have
interest in the product; Americas, Europe,
Japan, Asia Pacific, Professionals, Education,
Enterprise, Creative Sector, Medical Sector,
Student life style,

Iphone Market Share

Iphone Country wise Sales

Iphone Dividing demand into

components

Price

Income / GDP

Population

Competition

Access to credit

Hype amount of advertising

Self perception brand imaging

External news

Price / quality of competition

Iphone Dividing demand into

components

Product specifications

Store apps

Customer service

After sale support

Patents / unique features

Geographies

Goodwill

Customer attachment with IOS

Sensitivity Analysis

Using the weightage method (highest to lowest)

Features /Apps / Dependency (30%)

Competition (Samsung / Huawei / Others) (20%)

Brand image (20%)

Advertisement & Endorsements (10%)

Price & Income (10%)

Other factors / Shifts in trends (10%)

Thank You!
A presentation by Group 1