INTERNAL FACTOR EVALUATION MATRIX

CEBUANA LHUILLIER
Strengths

Weigh Ratin Weight

t
g
ed
Score
Cebuana Lhuillier offers 0.10
3
0.3
15
non-life
insurance
products which include
motor
car
product
insurance, fire insurance,
marine
cargo/hull
insurance, bonds, and
engineering insurance.
Cebuana Lhuilliers 60% 0.09
3
0.27
outlets are based in
National Capital Region
The
company
offers 0.10
4
0.4
multiple financial services
like that of banks
The company offers less 0.08
3
0.24
credit issues as the
customer
only
losses
whatever item he/she
pawned
Grows to 300 branches 0.06
3
0.18
nationwide
Pera Padala is the money 0.09
4
3.6
remittance service aimed
at a sizable segment of
both
local
and
international markets
Cebuana
Pawnshop 0.10
4
0.4
require only a valuable

item for the loans to be

given
International Expansion Last October, Cebuana
Lhuillier opened its first
international branch in
Hong Kong
In
2013,
Cebuana
Lhuillier issued 14 million
certificates of covers to
about 4 million Filipinos
Weaknesses
The Cebuana Lhuillier
group targets to expand
its insurance business by
10 percent by offering life
microinsurance, taking
advantage of the
government's goal for the
sector
Cebuana is a subsidiary
of a mother company
(PLJI Lhuillier Inc.)
Total

0.08

0.24

0.09

0.27

0.10

0.10

0.10

0.10

1.0

6.1