Sasha Drummond and Veronica Mahoney

Period 4

Island Records
History

Started in 1959,
Founded in
Jamaica by
Chris
Blackwell.
First Major Hit
for Island
Records was
My Boy
Lollipop by
Millie Small.
April 13, 1973
Bob Marley
and The Wailers
signed to Island
Records
U2 signed onto
island records
in 1980. They
sold more than
150 million
records, placing
them one of the
best selling
music artists in
history.
First ever video
played on MTV
was Video
Killed the
Radio Star in
1981.
The Killers
released Hot
Fuss which
included Mr.
Brightside,

Technology Evolution
and Impacts
In 1948, RCA
developed a 7
inch vinyl
format, which
becomes the
standard format
for singles and
jukeboxes.
In 1963,
Phillips
Electronics
introduces the
compact
cassette, finally
creating a
standard format
for cassette
tapes.
In 1982, record
companies
announce
uniform
standards for
compact discs,
ensuring
compatibility
with all CD
players.
The mp3 format
was invented in
1990, allowing
audio to be sent
easily from
computer to
computer.
XM Satellite
Radio launches

Distribution Practices

Islands new
headquarters are
in New York.
Universal
Music
Distribution
(Worldwide)
Republic
Records

*Republic Records is a
division of Universal
Music Distribution.

Marketing Strategies

VIP Access on
the website
has promotional
codes for tickets
and
merchandise,
exclusive
content, and
shows pop up
concerts in your
area.
Artist
merchandise
and deluxe
bundles sold on
the site.
UMG has
become a 360
music company.
They cover live
music,
merchandise,
and
endorsement
deals.

which was
nominated for a
Grammy and
won a VMA in
2004.

Diversification and
Convergence
Parent
Company :
PolyGram
PolyGram was
sold in 1999 to
Seagram. That
merged with
Universal
Music Group
Subgroups of
UMG : Island
records (UK);
Island Def Jam
Music Group
(USA), which
disbanded in
2014 to operate
separately as
Island Records
and Def Jam;
and Island
Mercury Label
(Germany).
Island has
several dozen
subsidiaries.

in 2001 with
Sirius Satellite
Radio launched
in the following
year.
iTunes launched
in 2003,
changing the
digital music
market
Spotify
officially
launched in
October of
2008.

Productions

Island World
Communication
s had a company
called Manga
Entertainment,
which was an
anime and live
action film
division. They
sold it to Siren
Entertainment in
1999.
Best-selling
albums:
- Elton Johns Greatest
Hits: 1970-2002- Elton
John
- Everybody Else is
Doing it, So Why Cant
We?- The Cranberries
- Rattle and Hum- U2
- Yes I Am- Melissa
Etheridge
-The Emancipation of
Mimi- Mariah Carey
- No Need to Argue The

Case Study Ex. 1

Case Study Ex. 2

Believe- Justin Bieber

Biebers third
album- released
on June 15,
2012
Debuted at
number one on
the US
Billboard 200
within the first
week, and later
went platinum
in the U.S.,
doubleplatinum in
Canada, and
Gold in the UK
Was the sixth
global bestselling album
of 2012
Bieber
appeared on
The Ellen
DeGeneres
Show to

Handwritten- Shawn
Mendes
Mendes
debut albumreleased on
April 14,
2015
Debuted at
number one
on the US
Billboard 200
within the
first week
He became
the youngest
artist since
Justin Bieber
to have a No.
1 album on
the Billboard
200 album
chart in
nearly five
years
Before the
album

Cranberries
- Achtung Baby- U2
-Goodbye Yellow Brick
Road- Elton John (under
Island DEF Jam)
- The Joshua Tree- U2
- Legend- Bob Marley &
The Wailers
Recent Releases:
- American
Beauty/American
Psycho- Fall Out Boy
(January 2015)
- The Truth EP- Mike
Posner (June 2015)
-Handwritten- Shawn
Mendes (April 2015)

Sources:
http://www.islandrecords.com/history/
https://en.wikipedia.org/wiki/Island_Records

announce that
the first single
from this album
would be
"Boyfriend on
March 2, 2012
Fans were able
to vote for the
album cover art
on his website
Singles:
Believe, As
Long as You
Love Me,
Beauty and a
Beat, Right
Here, All
Around the
World
The movie
Believe was
released in
December,
2013, and was
produced by
Bieber himself
Available
physically and
digitally, with a
deluxe edition
and an acoustic
version

release, five
songs were
released
through preorder on
iTunes
Mendes
heavily
promoted the
album
through social
media,
especially
vine, where
he was first
discovered
Singles:
Life of the
Party,
Something
Big,
Stitches
Available
physically
and digitally,
with a deluxe
edition,
iTunes deluxe
edition,
exclusive
deluxe
editions
through
Target and
HMV
Canada, and a
revisited
edition

https://www.riaa.com/goldandplatinum.php?content_selector=top-100-albums
https://en.wikipedia.org/wiki/Believe_(Justin_Bieber_album)
http://californiamusicstudios.com/2014/07/evolution-of-technology-in-the-music-industry/
https://en.wikipedia.org/wiki/Handwritten_(Shawn_Mendes_album)